Real estate self-promotion: Always make it easy for your prospects.

Services for Real Estate Pros with Marte Cliff Copywriting

When you write to a specific prospect, or even send a mass mailing, you will hopefully invite them to visit your website. You might also invite them to visit you here on Active Rain or to connect with you on Facebook, Twitter, LinkedIn, etc.

By inviting them to read your blog posts, you’re hoping to get better acquainted, make a good impression, and let those folks grow to like and trust you through the things you post.

Asking clients to connect in social media is a fine idea. So make it easy for them!

Give them the link!

links in a chain

I can’t tell you how many times I’ve read “Connect with me on Facebook” (or any other site), when the writer expected me to somehow find them there.

When it’s a client or a prospective client, I make the effort. Sometimes I’m successful and sometimes not. I’ve looked up names that I thought were unique, only to find that there are a dozen or two people on Facebook or LinkedIn with that same name. Even if I try to sort by occupation I’m likely to come up with more than one.

All I accomplished by trying to find them was to waste time that could have been used more productively. This is why my agent bio questionnaire asks for specific links to social media sites.

When it’s someone who wants me to become their client… there’s not a chance that I’ll make that effort. I’ve got way too many other things to do with my time.

So – my point: When you ask your prospects, past clients, and those in your sphere of influence to visit you on Active Rain or any other site, give them the link! If you’re sending printed material, write out the exact URL where you hope they’ll visit you.

It only takes a few seconds to add those links to your messages, and it will likely mean the difference between having your invitation to visit accepted – or ignored.

Image courtesy of renjith krishnan /

This post first appeared on 4-7-14 at


Comments (16)

Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Excellent advice - if you are going to ask someone to connect with you on other sites, make it easy for them. 

Oct 25, 2018 03:09 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Susan Haughton - I guess people don't realize how many others might share their names. So far I haven't seen any duplicaates here in the rain, but sure have on Facebook and LinkedIn.

Oct 25, 2018 03:50 PM
Joseph Domino 480-390-6011
HomeSmart - Scottsdale, AZ
Real Estate Made Easy

Good advice. Lately I have been working harder to promote my blog, particularly to past clients. If I can keep them engaged they won't forget about me, without me pestering them.

Oct 25, 2018 04:03 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I always give them a lot of information.  If I can tell they use that info, I give them even more the next time

Oct 25, 2018 04:04 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Joseph Domino 480-390-6011 - People don't want to be pestered, but they DO want good information!

William Feela - Just keep dishing out that good info - and making sure people know how to access it!

Oct 25, 2018 06:08 PM
Carolyn Roland- In Delaware and S. Chester County PA
Independent architectural histor'n - Wilmington, DE
Carolyn Roland, GRI, CRS

That was one of the most useful things I learned early on with AR--use links!

Thanks, Marte!

Oct 25, 2018 06:40 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA - You can learn a LOT if you pay attention on AR!

Oct 25, 2018 08:22 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte, great point, I always provide my email address and my cell phone as well as my website to anyone who is interested and it is in my Signature Block...I am always amazed how many times people ask me for my  phone number and my web site. My point is to underline and agree with you that you need to be helpful that they can find you and even that is not a guarantee....Endre

Oct 25, 2018 10:04 PM
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Thanks for the reminder!

It surely is a no brainer but I am still amazed to see that some professionals do not even leave a phone number in their email signature. In our business it is definitively a big plus to let prospects find out more about us and for them to have a quick way to get in touch...

Oct 26, 2018 11:09 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

That's it, Endre Barath, Jr. - they may be interested in finding you, but if you don't make it easy, they won't try very hard.

Monique Ting - it also amazes me to see how few agents reveal their City and State in their email signature. Why?

Oct 26, 2018 03:50 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Marte

That certainly makes lots of sense, and I no doubt have extended the invitation but neglected to provide the easy way to connect. Thanks for the reminder.


Oct 29, 2018 04:10 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Jeff Dowler, CRS "Make it easy" (for clients to love you) is another one of those things that qualifies as a #1 rule.

Oct 29, 2018 04:43 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

This is great advice, Marte. How can the public connect if we do not provide the link(s).

Oct 29, 2018 06:30 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Exactly, Rebecca Gaujot, Realtor® - you have to make it easy or they won't bother.

Oct 29, 2018 08:24 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

This is really smart. I have a link to my Facebook biz page on my email signature and a link to several social media platforms at the end of my blog.

Nov 08, 2018 08:17 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Pat Starnes-Front Gate Realty - I wish all agents would follow your lead!

Nov 08, 2018 11:28 AM