There's a lot of very general information about SEO, some is easy to do, some is harder and some is so confusing it's even harder to know whether to believe the person publishing it.
We spend hours pouring over articles and trying to get the on page SEO the best we can. Write long articles, give it a title, meta tags, some H tags, a picture or two and make sure it's not stuffed to the hilt with the same words. Number one rule, make it easy to read for your visitors and give them information they want.
What about other SEO tricks? I thought this one might be something you all could do, provided you do not use AR as your main blog. If so, sorry this one is not for you.
Page load can have a big effect on SEO. The goal for the search engines is to find pages that are relevant and load fast. The last thing they want is their visitors to click out and go and visit a different search engine. So if you load fast, you can beat the competition!
How to tell? GTMetrix.com is a great tool to go and check the score of your website. I'll admit, I had not been there in a while and spent quite sometime reviewing my speed today.
My goal was to at least score a B. I got it to an A. That's good enough for me.
Here's where it gets to be a pain in the butt. I am talking about Wordpress here. If your site is using a different platform, contact your provider if your score is awful.
There are things Wordpress does not add out of the box and I wonder why not! When running a speed test on GTMetrix not only will it grade you, it will also tell you a grade for a lot of aspects.
Check your grade and rattle a cage (web providers) or add a plugin, wait 30 days or so and see if your rankings climb a little. You can even check your competitors, if they have poor grades, it should not be too hard to jump over them.
What About Time to Load?
In this image you'll see it took 3.1seconds to load my home page which is 1.73MB in size. For some websites this is too long but we must remember most of us are working in real estate and our websites are image heavy. It's the nature of the beast. Provided you are using image reduction software that's losslessly reducing sizes, you can reduce image sizes on page without affecting the image quality. In WP try Ewww or Smush.
Quick Tip: For anyone interested is SEO, the recommendation is you change one SEO aspect at a time and wait for results. (30 days) First because it can take that long to jiggle around and land in a new spot, but second and more importantly, you don't want to end up in the sand box by doing too many SEO changes at the same time.
If you are working on your on page SEO, do it now and wait 3 months for the next change on that page.
Ok technical post for the day done, go and check your speeds on GTMetrix.com I'll be working on my 93% soon to see if I can get it higher.