A Quick Trick For Your SEO No Matter Where Your Website Is.

Real Estate Broker/Owner with Corinne Guest, REALTOR® | Barrington Realty Company License: 471.000044

There's a lot of very general information about SEO, some is easy to do, some is harder and some is so confusing it's even harder to know whether to believe the person publishing it. 

We spend hours pouring over articles and trying to get the on page SEO the best we can. Write long articles, give it a title, meta tags, some H tags, a picture or two and make sure it's not stuffed to the hilt with the same words. Number one rule, make it easy to read for your visitors and give them information they want.

What about other SEO tricks? I thought this one might be something you all could do, provided you do not use AR as your main blog. If so, sorry this one is not for you.

speedPage load can have a big effect on SEO. The goal for the search engines is to find pages that are relevant and load fast. The last thing they want is their visitors to click out and go and visit a different search engine. So if you load fast, you can beat the competition!

How to tell? GTMetrix.com is a great tool to go and check the score of your website. I'll admit, I had not been there in a while and spent quite sometime reviewing my speed today.

My goal was to at least score a B. I got it to an A. That's good enough for me.

Here's where it gets to be a pain in the butt. I am talking about Wordpress here. If your site is using a different platform, contact your provider if your score is awful.

There are things Wordpress does not add out of the box and I wonder why not! When running a speed test on GTMetrix not only will it grade you, it will also tell you a grade for a lot of aspects.

I ended up having to find a plugin for parsing my javascript (Yes I know, all Chinese to you!) I added a second to boost speeds of my scripts. I had to be careful not to check off everything, so it's wise to understand a little about what you are doing and to check your site everytime you add plugins. I had one error so had to troubleshoot, but I had checked off a box which resulted in one script not running at all.

Check your grade and rattle a cage (web providers) or add a plugin, wait 30 days or so and see if your rankings climb a little. You can even check your competitors, if they have poor grades, it should not be too hard to jump over them.

What About Time to Load?

load time

In this image you'll see it took 3.1seconds to load my home page which is 1.73MB in size. For some websites this is too long but we must remember most of us are working in real estate and our websites are image heavy. It's the nature of the beast. Provided you are using image reduction software that's losslessly reducing sizes, you can reduce image sizes on page without affecting the image quality. In WP try Ewww or Smush.

Quick Tip: For anyone interested is SEO, the recommendation is you change one SEO aspect at a time and wait for results. (30 days) First because it can take that long to jiggle around and land in a new spot, but second and more importantly, you don't want to end up in the sand box by doing too many SEO changes at the same time.

If you are working on your on page SEO, do it now and wait 3 months for the next change on that page.

Ok technical post for the day done, go and check your speeds on GTMetrix.com I'll be working on my 93% soon to see if I can get it higher.

Posted by

Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate


 Realtor and Equal Housing Logo


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Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

This woman is the "grey poupon" of the subject matter

Oct 30, 2018 10:04 AM #18
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

I just checked mine.  I got an F, but my site loaded in 2.6 seconds, faster than yours.  I am confused, but handing over to my web guy to fix.  Thanks!

Oct 30, 2018 11:01 AM #19
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks for some valuable information, Corinne. But a bunch of this is beyond my feeble brain. I finally got all my broken links fixed but haven't looked at the load speed - wil definitely do that. I'm saving this as a reminder of what to do, and for the other suggestions (including GTMetrics) you made. No doubt I will find other issues to be addressed, and either tgry to figure it out or get help.


Oct 30, 2018 05:59 PM #20
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Thanks for the heads up about GTMetrix Corinne Guest. Will have to check that out and see! There's always room for improvement! 

Oct 30, 2018 09:15 PM #21
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

You are so right about adjusting one variable at the time and monitor what that does on the rise and fall online placement in a search. Optimize, tag those images!

Oct 31, 2018 04:01 AM #23
Brenda Hamstead
Hamstead Realty - Milton, GA
Assisting Buyers and Sellers of Homes in North Atl

Thanks so much for this Corinne!  I have been so worried about my site but after going on GT Metrix I found that I have an A!  I am using the GoDaddy GoCentral website product and love it.  

Oct 31, 2018 05:26 AM #24
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Exellent post, bookmarked to be referred to often. Again, thanks for the reminder.

Oct 31, 2018 07:56 AM #25
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

So much to learn and do ... 

Oct 31, 2018 08:38 AM #26
Dario Ferreira
Attleboro, MA
Internet Marketing

Congrats on the feature and for bringing attention to website speed. 

Many RE websites are painfully slow. 

Speed is so important for SEO - directly and indirectly. Directly because you will be demoted if your website is really slow, and indirectly because it will affect your bounce rate, thus affecting your rankings.

Oct 31, 2018 10:56 AM #27
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Yikes - Overall I got a B, but I got an F in something that is so far beyond my brain that I don't even have a clue what it means: Leverage browser caching

My Wordpress guru seems to have vanished, so... Guess I'd better start figuring out where to turn.

Oct 31, 2018 04:04 PM #28
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

thanks for this tip I was surprised at some of the results... I have to work on this a little more.  thank you

Nov 01, 2018 01:53 AM #29
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I'm not even sure where to begin on this post. It's important but foreign to me

Nov 01, 2018 01:12 PM #30
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale



Nov 02, 2018 03:33 PM #31
Robert Sole
REM Inspections LLC - Winter Springs, FL

Thanks for the info.  First time I checked, I got a D.  Made a fed changes and up to a C.  Still have some work to do.

Nov 03, 2018 02:05 PM #32
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

This was certainly eye-opening! Thank you for the advice.  Sitting at a C...one thing I wondered about was the "Minimize redirects" which refers to the stream on my home page of posts...my thought was that it keeps new fresh content streaming on the home page every day, but now I'm wondering if all the links are not helping like I thought.... Thoughts?

Nov 07, 2018 05:13 AM #33
Ralph Post
Suntree, FL
Melbourne Florida - Exp Realty LLC

Thank You Corinne,  I will check out GT Metrix myself.

Nov 07, 2018 05:30 AM #34
Don Anthony
Don Anthony Realty ~ www.DonAnthonyRealty.com - Charlotte, NC
Charlotte & Triangle NC Discount Realtor

Thanks for this article!  It was very timely for me.  I used it, clicked on the link they offered for help, and got someone from asklorem.com to speed up my site.  Went from an "E" to an "A"!  I appreciate it!

Nov 08, 2018 05:10 AM #35
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’m learning a lot of things about SEO just from you and I’m thankful for it for sure. :) Best of luck!

Nov 18, 2018 11:18 PM #36
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Speeding up the site the good idea for me. I think I’m good, though. I’ll have to check it out.

Nov 18, 2018 11:21 PM #37
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Thank you for sharing - your thoughts and insight regarding my site (mariasapio.com) are always welcomed and appreciated. 

Nov 30, 2018 05:22 AM #38
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