"On the Fifth Green" is not a subdivision.....

Real Estate Agent with Long Realty West Valley AZ RE Lic. #SA560004000


Sellers, your listing agent may be costing you viewings of your home and potential buyers by being TOO specific, or too cute in their description of your home on the multiple listing service.

My subject line is an actual entry for the "Subdivsion" category on a home I showed last week to some potential buyers.  And it's not the first time I've come across subdivision entries that are incorrect.  Listing agents often hurt their clients inadvertantly by incorrectly labeling the subdivision in which the home is located.

We have a community in Surprise, AZ called "Sun Village".  It's an active adult community.  Within the greater community are smaller pocket neighborhoods with names such as Kiowa Village, Zuni Village, and Hopi Village to name a few.  Unfortunately some listing agents enter the neighborhood under the subdivision  category rather than the actual subdivision name, Sun Village.  Unless a buyer or their agent is aware of all of the neighborhood names within the community these homes will not be found during a search for "Sun Village" homes.

The example I used in my subject line "On the Fifth Green" was an entry an agent made for the subdivion of a home that was located in a golf resort community called The Boulders in Carefree.  Again, unless I drew a map around the entire community I would not have discovered this home for my clients.  Most buyers will just enter the subdivision name as well and miss these homes.

In conclusion, be sure to proofread your listing with your agent before it posts on your multiple listing service.  You may draw more potential buyers for your home by doing so.


For more information about Phoenix/Scottsdale area homes call me at 602-334-3757, e-mail: jwmurphy@longrealty.com  or visit my website: www.JWMurphy.LongRealty.com



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Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Jerry, point well taken.  Being too specific can limit your audience.  

Oct 31, 2018 05:46 AM #1
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Showing those listing entries to potential sellers at a  presentation would be a good way to show you know the neighborhood and what you're doing.

Oct 31, 2018 06:34 AM #2
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

That would drive me nuts. seriously, how hard can it be?

Oct 31, 2018 08:03 AM #3
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

And the agents who don't put any subdivision or community name at all hurt their clients as well. There are plenty of buyer agents who will search for a particular community on MLS and if a home isn't properly labeled, it won't show up at all. It definitely pays to double check everything.

Oct 31, 2018 08:23 AM #4
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Contracts are no place to get "cute", Jerry Murphy, CRS, SRES ... for many reasons.  The issues it causes within the MLS is just a start. For lending and underwriting purposes, contracts/addresses should be as complete and accurate as possible ...


Oct 31, 2018 01:09 PM #5
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Garbage in, garbage out.  With so many home searches now dependent on automated set ups, the intergrity of the data has never been more critical.  A house becomes invisible to the market so easily.

Oct 31, 2018 01:15 PM #6
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Jerry

Good point. And it's not just a subdivision name but being careful that other information - address, zip, etc. - are accurate too. I always have my seller clients proofread the listing to be sure it's accurate and they are satisfied.


Oct 31, 2018 05:44 PM #7
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Hi Jerry, our MLS requires a primary subdivision (or the word none) for every listing. The MLS systems I have seen do a gtreat job of assembling data, but a terrible job of decimating it

Nov 01, 2018 06:37 AM #8
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for sharing your valuable insights.

Listing descriptions are so important and must be well thought out.

Nov 01, 2018 06:51 AM #9
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Jerry Murphy, CRS, SRES that confirms it's best to know the areas in which one does business to really benefit the clients.

Nov 01, 2018 04:25 PM #10
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Agents who search for properties for their buyers should certainly know this! Maybe the ones who make such a silly error are all exclusively listing agents, so they never do searches

No - that's not an excuse either. If they do CMA's they have to search for comps.

So, I amend that. All agents should know better.

Nov 02, 2018 10:10 PM #11
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