Facebook Fridays - 5 Ways to Generate More FB Engagement

Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

Are you doing everything you can to drive new engagement to your biz page where consumers can see your content? If you are like the majority of FB users, you are probably posting whenever the information is ready. That may not be the best approach.

Check out and experiment with these 5 ways to generate more Facebook engagement and I bet your numbers increase...

  • Post when consumers are on the network. A duh moment but there is actually more to it than that. Periodically check your FB Insights to see when consumer activity is high and post then. Tweak to find the ideal times for your market and you can maximize the potential of new clients finding your material.
  • Photos tell a story. Take some time to create or take photos that inspire, get others to act, or are just too adorable to not stop and check out. An interesting photo will get others to stop and click through to see the content way more times than than a wall of words will.
  • Ensure you have a call to action. If you do not lead them, many will not continue to reach the outcome you are expecting. If you want them to click on something, provide information, or even just participate in a contest, give them the instructions or steps. People are often willing to take action if it is clear what is expected.
  • Respond to others. You may have to block 5-15 minutes to catch up on the days messages or comments but it can pay off in the form of new business. What happens when you try to contact someone and they do not respond...you move on. Others will do the same to you, so take the time to be social, even if it takes you out of your comfort zone a little. 
  • Be Trendy. Now is a great time to talk about fall or winter topics as well as holiday related information. Posting something about planting spring flowers is bound to be met with crickets this time of year. It is also good to keep up with the latest industry trends and share information on those topics (in colors, home materials, house trends, etc.). It works, try it.

Marketing takes works, especially if you want to see results/income from it, so ensure you follow-through with what you put in-place. If you treat it like other successful parts of your business your chances of putting extra jingle in your pockets greatly increases.

Just like Debb Janes EcoBroker and Bernie Stea JD are doing over on YouTube Thursdays, PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!



Joan Cox

Metro Brokers - House to Home, Inc.


Tristan Emond

Emond Team - Mindful Living Realty, Rapid City SD


Crystal Kilpatrick

Crystal Kilpatrick Group - Keller Williams


Shawn Anen

The Shawn Anen Real Estate Group at Keller Williams Wayne


Esperanza Butler® 818 926 5425

Esperanza Butler Realtor Century 21 Peak West Hills-West SFV

Facebook Articles

Feel free to peruse the articles below this week when you have time. The content is varied with information to assist both novice and advanced Facebook users. If you found something especially helpful, come back and share your thoughts so we can cheer you on! Happy reading. ;-) 

Up Conversions by Linking FB Ads & Email Marketing

An Introduction to the New Facebook Attribution Tool

27 Experts Weigh-In on Taking Care of FB Customers

19 Facebook Tips to Quickly Improve Your Biz Reach

What are the Best Times to Post Your Content on FB?

Bonus: Comprehensive List of Twitter Marketing Tools

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/25/2019 01:00 AM
Real Estate Sales and Marketing
Social Media Marketing
Facebook Tips
Facebook Fanatics
Facebook Fridays
social media
facebook tips
facebook advice
facebook fridays

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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Great tips as always Anita Clark  you are an inspiration

Nov 02, 2018 11:29 AM #12
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Anita- thank you for continuing to share with us your Facebook tips week after week!!!  Your first tip in this post about posting when consumers are on the network makes so much sense!!!   I'd imagine this is when the social media scheduling sites are helpful!!!!

Nov 02, 2018 06:21 PM #13
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

As always, thanks for all the FB tips. I had four Rainer's pages to like.

Nov 02, 2018 06:47 PM #14
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Thanks for the comps, Hannah.

Kathy: Yes, if we first determine when they are most likely to be present.

Thank you Rebecca. I appreciate your faithfulness to liking and commenting on the pages. 

Nov 02, 2018 08:38 PM #15
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Anita:

Thanks for these wonderful tips - saved so I can focus a bit more on Facebook.


Nov 02, 2018 09:38 PM #16
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I agree with all of this and I would say that you narrowed them down in the way that I’ve never really could as well.

Nov 02, 2018 11:49 PM #17
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the great tips, Anita.  Many of us will benefit from them.

Nov 03, 2018 05:25 AM #18
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Anita Clark,

Thank you for your Facebook Friday posts they are so valuable with all your advice. You are the Queen of Facebook and we are so grateful for how you share your knowledge.

Nov 03, 2018 06:43 AM #19
Jeff Stevens
Berkshire Hathaway HomeServices New Mexico Properties - Las Cruces, NM
Jeff Stevens REALTOR®/Associate Broker

Great tips and you've inspired me to do something with my FB business page this morning! Thank you and have a great day.

Nov 03, 2018 08:09 AM #20
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Thanks for all these tips every week Anita.  Sometimes I feel a bit overwhelmed with the social media marketing.  What would you say the #1 thing I should focus on initially to get my social media marketing reved up?  Thank you

Nov 03, 2018 09:55 AM #21
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Great tips sprinkled with common sense...it just doesn't get better Anita Clark  !

Nov 03, 2018 10:02 AM #22
Stephen Turner
TriCorner Homes (TriCorner Realty) - York, PA

great tips. Especially about being trendy. I have found that works well for youtube videos, I'll have to make sure I do that same for Facebook too!

Nov 03, 2018 10:06 AM #23
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Jeff: Now is a good time to get busy on the site.

It sounds like a blueprint to follow then, Laura.

You betcha. Thanks Gabe.

Dorie: I hope you find a nugget or two that you can apply.

Music to my ears, Jeff. Swing back by and tell us how it went.

Jerry: Consistency. Everything else flows off of that.

They have worked for me, Sally.

Stephen: It seems to work well on most SM sites.

Nov 04, 2018 04:55 AM #24
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Another great post Anita!  You remind me to keep my focus.  Thanks again.

Nov 04, 2018 08:26 AM #25
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Great tips as always Anita! I always find something I can pick up from your Facebook expertise. Thank you!

Nov 04, 2018 10:35 AM #26
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Focus is good Gordon. If that improvies consistency, so much the better.

Thanks Amanda. As you know, there are tangible benefits to using it effectively.

Nov 04, 2018 01:41 PM #27
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
California Homes for Sale in the East Bay

Hello Anita Clark! Respond to others - for me, this is one of the most critical, if not, the most effective aspect of marketing in Facebook. This is such a great reminder for us realtors, thank you!

Nov 06, 2018 01:29 PM #28
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

It does not come natural to everyone but it is a vital step as you know, Elisa.

Nov 06, 2018 02:25 PM #29
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Great idea to talk about housing trends - I did a post on front door colors recently and it got engagement - Obviously need to do more of it =thanks for the reminder!!!

Dec 01, 2018 12:35 PM #30
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Anita, great tips for us to be successful on our business Facebook page.  Thank you for including my page in your weekly post! 

Jan 25, 2019 05:39 AM #31
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Realtor - Homes for Sale in Warner Robins GA
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