All Sacramento Realtors are not the same just like all Sacramento sellers are not the same. Every seller has a different agenda and method that she or he uses to go about picking an agent. Sometimes a seller will say, I am only interviewing one other agent. And when I ask who it is, the seller might refuse to release that information. See, that is a red flag. Sometimes those situations involve a family member who happens to hold a license (one in 50 people in California have a real estate license), and the seller, rightfully so, is worried about inexperience. So, the plan is to extract free advice from a real professional.
Or, a seller might say: I want you to come over to my house and tell me what I need to fix, but clearly understand this is not a commitment to hire you. See, another red flag.
Further, because sellers do not understand how commissions work and still tend to believe one can pick an agent with a cheap comission to make more money (when they actually tend to lose more money), they do not understand many top agents refuse to cut fees. Yet, another red flag.
I've even had sellers tell me they want my expert advice and yet they want me to work for less. You know, to provide superior service, spend a lot of money marketing their home, work diligently to maximize their profit potential, but discount my paycheck. They look so unhappy and sad when I walk out the door. Like I just wrecked their plans. But you're the one we want, they cry. We just want you to change how you work. Sorry, no can do.
The best calls are those that say they were referred to me or they read my reviews, blog and website and are certain I am suited for them. Those are the people I gladly visit and work with. It is a bit insulting to treat a veteran agent like a newbie, but many sellers don't know that. You can read more in my personal blog today at this link: Sellers Who Plan to Interview Sacramento Realtors Like Free Advice.
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