Simple Website Speed Trick - Not Really SEO But a Little Bit

Real Estate Broker/Owner with Corinne Guest, REALTOR® | Barrington Realty Company License: 471.000044

Last week I gave you, a place to see what your website speed load is scored at and actually how fast your home page loads. I like that a lot of you went and tested it. 

Now let's talk about the rest of your website.

Most of you, me included, will have entered your domain name. But like me you may have 20, 100 or 500 pages and posts and more. Mine actually comes in at 1622. That's a lot of pages and I have ZERO inclination or INTENTION to check them all! For the most part the home page is a busy page, so it's given us a good benchmark.

Here's another trick to make sure every page, post, picture, especially those pictures, load quickly.

Make sure you have a cache system working!

cache memory

A cache system holds the content of your site in a memory bank. When a person calls up the site on a browser, that memory bank will see what's available and load it. Nothing available? It will call the site as new content and then memorize it. It speeds things up.

Wordpress has a ton of cache plugins you can use, some are easy to set up, others more complex. Stick with easy to start!

If you are not using Wordpress, make sure you ask your provider if caching is enabled. My guess is it will be, but you wont know unless you ask.

Although not really SEO, fast loading websites do help Google rank you higher, so every little bit helps.

Scale your Images

One of the biggest issues when testing your sites was not scaling images. Do this before you upload them. 


Well aside from your site not getting bogged down by having to load huge images, it takes less storage on your hosting plan. So if you took a photo with your fancy smart phone that's a whopping 6,000px by 4500px, that's a huge photo and it won't fit your page. So scale it down, then upload it. Know your site page width and use that as a guide.

This well help your load speed a lot.

That's the tip for this week. What else do you want to know?

Posted by

Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate


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John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

You can scale images down on some simple photo editing software.  I use Photoshop Elements.  Also a free download is IrfanView.  

Nov 06, 2018 12:32 PM #1
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks for the additional education, Corinne. I have some work to do. Bookmarked!


Nov 06, 2018 02:08 PM #2
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Corinne,  What do you use to compress photos? I have many large size photos on my sites.  I need to not only reduce but compress as well.  

Congratulations on your Gold Star!!

Nov 06, 2018 03:59 PM #3
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Corinne what great information and clearly I need to check and see if I need some improvements....wild guess I will be busy next few months with this)Endre

Nov 06, 2018 06:05 PM #4
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Navigation is key to a website too... the maps on one side with the property pin locations lighting up on the other as you hover over the image/snippet description for the "here it is" color highlight makes for a better UX Corinne Guest . 

Nov 07, 2018 02:49 AM #5
Ralph Post
Suntree, FL
Melbourne Florida - Exp Realty LLC

Corrine  I try to scale my images down  but some go tru . I will be more diligent in tdoing this. 

Nov 07, 2018 05:24 AM #6
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Ms Corrine....has answers. Search no more

Nov 07, 2018 06:36 AM #7
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Every tweek you give is an added value for us to consider to maximize our website.


Nov 07, 2018 03:45 PM #8
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

I took your advice and used GTMetrix and found problems with the javascript and something else. It did show that my site was really slow and my developer fiddled around with the cache but cannot deal with the javascrip issue because it broke the site.But my site is loading better now, so thank you.

Nov 07, 2018 04:25 PM #9
Donald Tepper
Long and Foster - Fairfax, VA
DC area investor helping heirs of inherited homes

That's a really useful tip. While there are a number of really useful free online services (I usually use Lunapic--very powerful but with a very easy-to-use interface--but there are plenty of others), if you're using Windows, then Microsoft Office shouldn't be overlooked. It's great for resizing and compressing photos, as well as cropping them. Here's how to get to the right place: From Microsoft Office to "Edit Pictures" to "Change Picture Size."

How to resize and compress photos in Windows

Nov 07, 2018 08:25 PM #10
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Another wonderfully informative post!  Bookmarked for further studying! 

Nov 07, 2018 11:52 PM #11
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Corinne, I learned this awhile ago but alas so many pages had large pictures..ugh...what do you recommend the size to be?  thanks Corinne Guest 

Nov 08, 2018 04:21 AM #12
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Ginny Gorman for inside workspace 800px and if you go full width 1000 px. What you need to check is the dpi. An image that is 300dpi is a space hog. Reduce the dpi to 72 and a pic that's 2MB comes down to 250kb. That's a massive reduction.

Nov 08, 2018 04:52 AM #13
Eric J
Eric J - Dream Home Financing - Freehold, NJ
Dream Home Financing

Thanks Corinne... I am always looking to make changes to optimize my website. I probably spend at least an hour per day on it. I do not have many images which I think is good and bad. I think there is a balance to where large images may be bad but also no images is not good either.

Nov 08, 2018 06:31 AM #14
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Wow! There is always a lot to learn about this technology and I know I'm out of the loop! Interesting information. I'll have to refer back when the winter months come and check it out. I might just learn something new!!!! Can't wait.

Nov 08, 2018 06:59 AM #15
Chuck Willman
Utah Homes - Alpine, UT
Utah Homes

John Henry is right. Irfanview will also do the shrinking for you nimbly (and for free). So many website pictures are vastly oversized and will impact the load speed.

Nov 08, 2018 04:08 PM #16
Matt Morano
Lake Realty - Cornelius, NC
Agent for Charlotte and Lake Norman Metro areas

I've used a WordPress plugin called Smush.  More info on it here

Nov 13, 2018 01:37 PM #17
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Corinne Guest - This is great! Since I'll be home alone on Thanksgiving Day, I'll send my time reading more of your blog posts on SEO and try to learn more about it. I hope to learn a lot!

Nov 18, 2018 10:45 PM #18
Peter Mohylsky, SoWal Is HOME.
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Great post here, I cane believe I missed it first time through.

Mar 05, 2019 03:39 AM #19
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