Do You Exhale During The Holidays by Taking A Break From Marketing?

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5g47

 

The holidays are just around the corner, and 2019 is marching in place waiting to go into action.  Are you ready for 2019? What are you doing right now to prepare for the new year?

You certainly cannot wait until January of 2019 to market for new business to surface that month. 2019 marketing must begin now.  The majority of people will not list in the dead of winter in states that have bad winter months. What they’ll do is prepare for the spring. 

Homeowners who are thinking of selling in the spring of 2019 will be following the marketing of agents in their area. They’ll have two or three agents selected to interview in preparation to make a final selection. 

Agents have the mentality that winter months are the time to eliminate as much marketing expense as possible. The holidays consume them with no money spent on marketing. 

The newspaper ads are the first to be eliminated.  Whatever direct mail marketing was provided during the year comes a grinding halt during the holidays. There may or may not be online market, but what will there be to market without digging for business. 

This is the prime time to beef up your marketing. Those who have thoughts of entering the market to buy and/or sell will pay close attention to those who market consistently.  The team members have been called on listing appointments and told they were called because the marketing is “consistent.”  Consistent means “no gaps.” Consistent marketing will eventually be expected and must be visible every week by those who follow you. We have had this information confirmed. All I needed was to have those comments repeated to me, and my marketing increased and improved.

Comments from homeowners are worth a bundle.  They’re important and those comments give you great guidance with preparing future marketing plans.

The holidays are a great time to mail a postcard wishing the recipients well. Use the backside of the postcard to offer your Market Analysis. It’s not only in good taste, it’s necessary.

Agents will justify their lack of interest and lack of desire to spend time and money on marketing from Thanksgiving through New Year Day by calling that marketing in poor taste.  You can be assured, I’ll be taking full advantage of the others’ mistakes!! 

Just saying…..

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Brian England 11/07/2018 11:44 AM
  2. Peter Mohylsky 11/08/2018 08:23 AM
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Bananatude
Bartender, Make it a Double
Old Farts Club

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Rainmaker
4,589,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Brian England and that's why you'll always have income....

Nov 07, 2018 09:36 AM #9
Rainmaker
2,839,438
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Thats my GIRL, Barbara, you inspire us so much here in he rain that we can always learn from you so much.  My Marketing GURU!!!

Nov 07, 2018 11:34 AM #10
Rainmaker
4,589,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, Will Hamm don't forget to mail me your calendar!!!!

Nov 07, 2018 11:35 AM #11
Rainmaker
2,317,649
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

There was a real chuckle that found its way from my mouth when reading that marketing card, Barbara!  I've already started my stretchy pants break, and it's a few weeks early.

Nov 07, 2018 12:45 PM #12
Rainmaker
2,317,649
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

Nov 07, 2018 12:46 PM #13
Rainmaker
4,589,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Myrl Jeffcoat I thought is would be funny to most.... it's good to create a chuckle with a mass mailing....

and thanks so much for  the feature....

Nov 07, 2018 12:52 PM #14
Rainmaker
4,945,144
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Barbara, for sharing your experience and your advice.

Nov 07, 2018 01:07 PM #15
Ambassador
3,569,181
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- another perfect example of marketing like you mean it!!!  While other agents in the area may be questioning why they should spend money during the holidays, they'll be left in the dust. 

Nov 07, 2018 05:14 PM #16
Rainmaker
4,589,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thank you, Roy Kelley it's all common sense anyway!

Kathy Streib I love to see other agents step back until the middle of january....that gives us alot of marketing time with no other agents in sight!!!

Nov 07, 2018 05:17 PM #17
Rainmaker
2,965,344
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Oh yes....it is time not to sleep on marketing but get it in gear !

Nov 07, 2018 08:19 PM #18
Rainmaker
104,203
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

I think I knew the answer to the title before opening and reading.  Why? Because this is a Barbara Todaro marketing piece.  Barbara does not keep still for one moment.  And we shouldn't either.

Nov 08, 2018 03:36 AM #19
Rainmaker
4,589,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Sally K. & David L. Hanson (Sally)... and no one knows that better than you... a formally educated marketer.... I was a learn as you go and "test the market with it" marketing agent.... 

John Henry if you have a service to provide, you'd best not have any gaps with marketing.... those voids equate to no business...or slow busines!! one's as bad as the other....

Nov 08, 2018 03:54 AM #20
Rainmaker
1,425,573
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Good morning Barbara, no break from marketing. The postcards go out and it's just about time to start the holiday pop bys which are my favorite! I love this and will definitely be breaking out my stretchy pants.

Nov 08, 2018 06:10 AM #21
Rainer
95,618
Anne Corbin
Fritz Realty LLC - Spotsylvania, VA
Serving Lake Anna & Central Virginia

We should all be thinking skinny pants, so we'll eat less! HA

 

Nov 08, 2018 07:03 AM #22
Rainmaker
372,085
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Barbara, what a great truth you share with us.

We cannot expect to put something in the funnel this morning and expect to see a great flow this evening.

It takes time. And now is the time.

Nov 08, 2018 08:11 AM #23
Rainmaker
219,348
Dale Taylor
Re/Max 10 New Lenox Illinois - Frankfort, IL
Realtor = Chicago Illinois Homes Townhomes Condos

Because I serve the good, the bad, the ugly, I can never take a break from some form of prospecting daily. What I mean by this, because I serve the most affordable marketplace in the Chicagoland, I encounter potential sellers whose home’s are still upside down they must put their relocating on hold, and buyers with so much financial bad baggage, they struggle with procuring financing. I have to counsel a lot of bad and ugly, getting them on the path to eventually experiencing the good benefits of homeownership. Have mercy 😱😳🏡

Nov 08, 2018 10:02 AM #24
Rainmaker
4,589,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

I always loved the ugly....they were the most fun.... high maintenance but fun....fun counts!!  Dale Taylor 

Nov 08, 2018 11:00 AM #25
Rainmaker
4,589,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

John Wiley you surely don't want to miss the first quarter of 2019 production...

yoga pants work Anne Corbin 

Nov 08, 2018 12:03 PM #26
Rainmaker
1,137,117
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

I'm glad to be at the point in life that all I have to plan for is when to head south for warmer climates.  :-) 

Nov 08, 2018 04:50 PM #27
Rainmaker
552,288
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I'm afraid most of us will be wearing our stretchy pants this holiday season! I recently lost 5 pounds and hope I don't find it during the next six weeks. However, with your advice, my marketing will continue through the holidays. :) Happy Turkey Day!

Nov 10, 2018 10:05 AM #28
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