Do You Exhale During The Holidays by Taking A Break From Marketing?

Reblogger Brian England
Real Estate Agent with Arizona Focus Realty SA634540000

Barbara Todaro advises not taking a break on our marketing during the holiday's and she is someone that I always heed the advice of, that is for sure!

Original content by Barbara Todaro 104763

 

The holidays are just around the corner, and 2019 is marching in place waiting to go into action.  Are you ready for 2019? What are you doing right now to prepare for the new year?

You certainly cannot wait until January of 2019 to market for new business to surface that month. 2019 marketing must begin now.  The majority of people will not list in the dead of winter in states that have bad winter months. What they’ll do is prepare for the spring. 

Homeowners who are thinking of selling in the spring of 2019 will be following the marketing of agents in their area. They’ll have two or three agents selected to interview in preparation to make a final selection. 

Agents have the mentality that winter months are the time to eliminate as much marketing expense as possible. The holidays consume them with no money spent on marketing. 

The newspaper ads are the first to be eliminated.  Whatever direct mail marketing was provided during the year comes a grinding halt during the holidays. There may or may not be online market, but what will there be to market without digging for business. 

This is the prime time to beef up your marketing. Those who have thoughts of entering the market to buy and/or sell will pay close attention to those who market consistently.  The team members have been called on listing appointments and told they were called because the marketing is “consistent.”  Consistent means “no gaps.” Consistent marketing will eventually be expected and must be visible every week by those who follow you. We have had this information confirmed. All I needed was to have those comments repeated to me, and my marketing increased and improved.

Comments from homeowners are worth a bundle.  They’re important and those comments give you great guidance with preparing future marketing plans.

The holidays are a great time to mail a postcard wishing the recipients well. Use the backside of the postcard to offer your Market Analysis. It’s not only in good taste, it’s necessary.

Agents will justify their lack of interest and lack of desire to spend time and money on marketing from Thanksgiving through New Year Day by calling that marketing in poor taste.  You can be assured, I’ll be taking full advantage of the others’ mistakes!! 

Just saying…..

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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                               All Rights Reserved

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Rainmaker
4,608,689
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Brian England thank you so much for the reblog.... you know I always appreciate that and I appreciate you.

Nov 07, 2018 11:48 AM #1
Rainmaker
2,233,786
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

You are very welcome Barbara Todaro , you know how much I admire you!!!

Nov 07, 2018 11:55 AM #2
Rainmaker
4,967,944
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This is a good reblog selection. We do not need to worry about Barbara Todaro having too much to eat.

Nov 07, 2018 12:56 PM #3
Rainmaker
2,428,718
Rebecca Gaujot, Realtor®
Vision Quest Realty, Martha Hilton, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Brian, I really don't do much in this small town to get ready for the new year for my business.  Cards, presents, etc to clients is what I do.

Nov 07, 2018 01:10 PM #4
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

My long term plan still has 4 years to run. I hope my exit strategy is in place and it is coming together quickly now.

Nov 07, 2018 01:34 PM #5
Rainmaker
1,698,909
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Brian - that is for sure.  Barbara Todaro never takes her foot off the gas pedal!

Nov 07, 2018 02:17 PM #6
Rainmaker
1,296,555
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Inspiring Barbara advice...as usual.   Thanks for the reblog.

Nov 07, 2018 02:57 PM #7
Rainmaker
3,836,110
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Brian, I have to agree with Barbara, many go on vacation or stop advertising during December.   You need to continue to ensure a good start to the new year.

Nov 07, 2018 05:58 PM #8
Rainmaker
2,660,438
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Brian England this was a great choice for a reblog...Holidays are not for taking a break from marketing...unless you want a slow start to the New Year!

Nov 07, 2018 07:27 PM #9
Rainmaker
2,976,207
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Oh yes....it is time not to sleep on marketing but get it in gear !

Nov 07, 2018 08:18 PM #10
Rainer
16,150
EnCourage Realty
Houston, TX
"Be.Do.Have.Give."

nice article!

Nov 07, 2018 09:39 PM #11
Rainmaker
2,649,250
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Brian.

No sir not a chance in you know where.  24/7/365

Nov 08, 2018 01:16 AM #12
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Oh my gosh, I'm so glad you re-blogged this one because I missed it! What a great idea for a postcard too, huh?! I love it!

Happy Thursday, Brian!

Nov 08, 2018 08:02 PM #13
Rainmaker
2,852,772
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Brian England,  I agree with Barbara Todaro,  so great reblog by you and great blog by her.

 

Nov 09, 2018 06:22 AM #14
Rainmaker
554,853
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Barbara Todaro is a marketing machine! And I mean that in the nicest way. I want to be her when I grow up. :)

Nov 10, 2018 10:03 AM #15
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Brian England

MBA, GRI, REALTOR® Real Estate in East Valley AZ
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