100 Real Estate Marketing Strategies For 2019

By
Education & Training with Real Estate Spice

We have 2019 fast approaching and developing and implementing a marketing strategy is crucial to stay competitive, to stay top of mind and consistently generate leads and referrals.

 

Composed here are the top 100 Real Estate Marketing Strategies For 2019 - Included is January – June 2019 Unique Monthly Dates and Themes to spice things up   

 

Consistently talking about buying, selling and the state of the market can become dry for your sphere.   Break it up with these unique monthly themes and dates.  Post the unique days on social media and you can align with a local business too.

 

One Broker shared she regularly uses these unique themes and dates to break the monotony of real estate posting. She uses these themes and dates to highlight local businesses and to help set her up as a local authority. 

 

You’ll find wacky themes and more serious themes.  You’ll find the top 100 Realtor Marketing Strategies For 2019.  Some may even surprise you…but they fall into marketing and your branding!

 

1) Have a professional binder you give to your real estate clients and prospects. The binder sets you up as a true professional. I’m surprised at the number of people who don’t give one to clients and prospects. I have clients tell me years later they still have theirs and they’ve kept all their home selling/buying information in it. You can check out a sample with a free template on what I include in my binder.

 

2) Your team. Your team is part of your real estate marketing brand. You are the product. Your team is the product. The team is not only agents who work with you but also includes your preferred Title Companies, your preferred lenders, your photographers and your home inspectors. They are a representation of you.

 

If someone on your team is not providing the level of service to your clients (and you) let them go…find someone else who will. I usually have at least a conversation with the person before this happens. It’s a case by case basis. Your team is part of your marketing brand.

     

3) A Simple E-Zine You Send.  Use the power of email and automation.

This is one of the easiest and most consistent ways to stay in front of your sphere and prospects.  In fact a Forbes recent article states email is still the number one way to generate leads.

 

Visuals and strategic formatting make your e-zines (Realtor Newsletter) extremely effective for your own real estate lead generation and referrals.  Ensure you offer valuable home tips. Real Estate Buyer Tips. Seller Tips.

 

Be Strategic with creating links in your newsletter so you can see who is engaged and what they’re clicking on.  I always include something for buyers and sellers…if I see someone clicked on a link it’s a good flag to me they may be buying or selling soon. Check out the course and mastermind group that takes you step by step on how to do this. 

 

4) Farm frequently traveled roads and streets. This listing can be a free Realtor Billboard For YOU!

 

When you get a real estate listing on one of these streets it’s a ‘free billboard’ for you!  I’ve had so many excellent leads (and sales) that have come from my listings on frequently traveled roads.

 

5) Your Business Card Can Serve Multiple Purposes.

I have fold-over business cards that stand upright like a tent. I leave them everywhere and particularly at homes I show.

 

It’s very prevalent and stands apart since it stands up...see it here #25.  Plus, it’s a mini-marketing brochure since there’s enough room for copy. It’s nicely done and people usually keep it…they don’t throw it away.

 

These are just a few.  Check the rest out here and get your free printable  “100 Real Estate Marketing Strategies For 2019 With Unique Monthly Themes and Dates.”  Use some of the ideas to automate your lead generating and save yourself some time, to spawn more ideas...get creative and have a phenomenal 2019.

 

 

 

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Topic:
Real Estate Sales and Marketing
Tags:
marketing tips
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realtor newsletter
real estate marketing strategies
realtor marketing ideas
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2019 marketing strategies
monthly marketing ideas
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Rainmaker
636,335
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Wow 100, that is a lot! Thank you for sharing Jaymie Carroll  and I will have to look at them alland welcome to the Rain!

Nov 08, 2018 08:45 AM #1
Ambassador
1,651,186
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Jaymie these are great ideas.  Thanks for sharing.

Nov 08, 2018 09:46 PM #2
Rainmaker
1,822,032
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

You know you actually have 100 potential blog posts here !!!!!!!!!!!!!!!!

Nov 09, 2018 05:31 AM #3
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Welcome to ActiveRain! This is a great place to learn about real estate and get support for you as an agent or broker. 

 

Make sure to become a Rainmaker if you are not one yet because that is how you will get a strong link back to your website. 

 

The public, consumers consisting of buyers and sellers of real estate will only see your posts if you have a Rainmaker account. 

 

I wish you luck on your online journey of marketing! 

Nov 09, 2018 12:41 PM #4
Rainmaker
7,111
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Thank you Katrina!

Nov 09, 2018 01:27 PM #5
Ambassador
3,760,158
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Jaymie Carroll welcome to ActiveRain, and congratulations on successfully posting your first blog on this site.

Nov 11, 2018 03:40 PM #6
Rainmaker
7,111
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

George, thank you so much!

Nov 11, 2018 07:12 PM #7
Rainer
455,604
Sara Wagner
Woodland Management Service - Adams, WI
The Forestland Experts!

Welcome to ActiveRain, I hope that your participation here helps your business to grow.
Btw, I followed your blog, and would be honored if you followed mine.
Thank You!

Nov 12, 2018 12:33 AM #8
Rainmaker
7,111
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Sara, thank you!  Yes, I did :)

 

Nov 12, 2018 04:47 AM #9
Rainmaker
4,796,627
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the tips Jaymie.  Looking forward to some more interesting posts from you.

Nov 15, 2018 04:49 AM #10
Rainmaker
7,111
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Gabe, thank you!

Nov 15, 2018 07:37 AM #11
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
All the best of success to you.
Bob

Dec 12, 2018 10:48 PM #12
Rainmaker
7,111
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Bob, hello! Thank you so much!

Jaymie

Dec 13, 2018 05:11 AM #13
Rainmaker
1,136,655
Joyce Marsh
Regal | Christie's International Real Estate - Orlando, FL
Regional Manager Regal Christie's Int'l Realty

Welcome to our ActiveRain community. Wishing you great success with your business and blog. 

Jan 12, 2019 09:26 AM #14
Rainmaker
7,111
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Joyce, thank you so much! I appreciate your warm welcome and well wishes.  Everyone here at AR has been positive and has much to share...glad to be a part of this community. 

Jan 12, 2019 11:08 AM #15
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Jaymie Carroll

Realtor Marketing, Sales & Goal Achievement
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