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100 Real Estate Marketing Strategies For 2019

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Education & Training with Real Estate Spice

We have 2019 fast approaching and developing and implementing a marketing strategy is crucial to stay competitive, to stay top of mind and consistently generate leads and referrals.

 

Composed here are the top 100 Real Estate Marketing Strategies For 2019 - Included is January – June 2019 Unique Monthly Dates and Themes to spice things up   

 

Consistently talking about buying, selling and the state of the market can become dry for your sphere.   Break it up with these unique monthly themes and dates.  Post the unique days on social media and you can align with a local business too.

 

One Broker shared she regularly uses these unique themes and dates to break the monotony of real estate posting. She uses these themes and dates to highlight local businesses and to help set her up as a local authority. 

 

You’ll find wacky themes and more serious themes.  You’ll find the top 100 Realtor Marketing Strategies For 2019.  Some may even surprise you…but they fall into marketing and your branding!

 

1) Have a professional binder you give to your real estate clients and prospects. The binder sets you up as a true professional. I’m surprised at the number of people who don’t give one to clients and prospects. I have clients tell me years later they still have theirs and they’ve kept all their home selling/buying information in it. You can check out a sample with a free template on what I include in my binder.

 

2) Your team. Your team is part of your real estate marketing brand. You are the product. Your team is the product. The team is not only agents who work with you but also includes your preferred Title Companies, your preferred lenders, your photographers and your home inspectors. They are a representation of you.

 

If someone on your team is not providing the level of service to your clients (and you) let them go…find someone else who will. I usually have at least a conversation with the person before this happens. It’s a case by case basis. Your team is part of your marketing brand.

     

3) A Simple E-Zine You Send.  Use the power of email and automation.

This is one of the easiest and most consistent ways to stay in front of your sphere and prospects.  In fact a Forbes recent article states email is still the number one way to generate leads.

 

Visuals and strategic formatting make your e-zines (Realtor Newsletter) extremely effective for your own real estate lead generation and referrals.  Ensure you offer valuable home tips. Real Estate Buyer Tips. Seller Tips.

 

Be Strategic with creating links in your newsletter so you can see who is engaged and what they’re clicking on.  I always include something for buyers and sellers…if I see someone clicked on a link it’s a good flag to me they may be buying or selling soon. Check out the course and mastermind group that takes you step by step on how to do this. 

 

4) Farm frequently traveled roads and streets. This listing can be a free Realtor Billboard For YOU!

 

When you get a real estate listing on one of these streets it’s a ‘free billboard’ for you!  I’ve had so many excellent leads (and sales) that have come from my listings on frequently traveled roads.

 

5) Your Business Card Can Serve Multiple Purposes.

I have fold-over business cards that stand upright like a tent. I leave them everywhere and particularly at homes I show.

 

It’s very prevalent and stands apart since it stands up...see it here #25.  Plus, it’s a mini-marketing brochure since there’s enough room for copy. It’s nicely done and people usually keep it…they don’t throw it away.

 

These are just a few.  Check the rest out here and get your free printable  “100 Real Estate Marketing Strategies For 2019 With Unique Monthly Themes and Dates.”  Use some of the ideas to automate your lead generating and save yourself some time, to spawn more ideas...get creative and have a phenomenal 2019.

 

 

 

Show All Comments Sort:
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Welcome to ActiveRain! This is a great place to learn about real estate and get support for you as an agent or broker. 

 

Make sure to become a Rainmaker if you are not one yet because that is how you will get a strong link back to your website. 

 

The public, consumers consisting of buyers and sellers of real estate will only see your posts if you have a Rainmaker account. 

 

I wish you luck on your online journey of marketing! 

Nov 09, 2018 12:41 PM
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Thank you Katrina!

Nov 09, 2018 01:27 PM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Jaymie Carroll welcome to ActiveRain, and congratulations on successfully posting your first blog on this site.

Nov 11, 2018 03:40 PM
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

George, thank you so much!

Nov 11, 2018 07:12 PM
The Woodland Team of Texas
The Woodland Companies - Austin, TX
Land Specialists

Welcome to ActiveRain, I hope that your participation here helps your business to grow.
Btw, I followed your blog, and would be honored if you followed mine.
Thank You!

Nov 12, 2018 12:33 AM
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Sara, thank you!  Yes, I did :)

 

Nov 12, 2018 04:47 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the tips Jaymie.  Looking forward to some more interesting posts from you.

Nov 15, 2018 04:49 AM
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Gabe, thank you!

Nov 15, 2018 07:37 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
All the best of success to you.
Bob

Dec 12, 2018 10:48 PM
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Bob, hello! Thank you so much!

Jaymie

Dec 13, 2018 05:11 AM
Joyce M. Marsh
Luxury Home Couture - Daytona Beach, FL
Joyce Marsh Homes & Design

Welcome to our ActiveRain community. Wishing you great success with your business and blog. 

Jan 12, 2019 09:26 AM
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Joyce, thank you so much! I appreciate your warm welcome and well wishes.  Everyone here at AR has been positive and has much to share...glad to be a part of this community. 

Jan 12, 2019 11:08 AM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Hi Jaymie Carroll , thank you again for your article I just submitte a "Boast a Post" blog on your most excellent ideas which I have bookmarked. You should post more. 

Feb 22, 2020 01:44 PM
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI thank you.  Your thoughts in your post were profound and I thoroughly enjoyed reading it.  What you wrote is spot on "taking small steps one by one is the only way be can reach the end of our trail (goals)."   One foot in front of the other...and we learn some new steps along the way.  Thank you Jeff!

Feb 22, 2020 06:26 PM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Welcome to Active Rain, looking forward to reading your posts. 100 Marketing ideas for 2019 are also valid for 2020. Bookmarked!

Feb 23, 2020 04:46 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Jaymie - I just read the Boost-A-Post from Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI he submitted for the February 2020 challenge.  I can see why he bookmarked your post and chose it as his inspiration.  Nicely done.  

Feb 23, 2020 04:47 AM
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Michael Jacobs hello.  Thank you. Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI had such an eloquent post. I'm thrilled and honored it's helping people in different ways.  I appreciate you stopping, commenting and bookmarking this.  I didn't realize ActiveRain had a bookmarking feature so I'm looking into this.  Many I'd like to bookmark. Thank you

Feb 23, 2020 06:49 AM
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Eva B. Liland Century 21 Doug Anderson ,  thank you for your welcome!...And thank you for your comment and bookmarking this. Yes, they do still work in 2020!   I do have the 2020 monthly themes and dates available if that's of interest. Thank you!

Feb 23, 2020 06:52 AM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Hi Jaymie,

I just read Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI 's post and stopped by to see your post and web-site. Great ideas!

Feb 27, 2020 07:15 AM
Jaymie Carroll
Real Estate Spice - Salt Lake City, UT
Realtor Marketing, Sales & Goal Achievement

Steffy, hello!  Thank you much and thank you for stopping by and checking it out.  I do have the 2020 one done too (I haven't had a chance to list it here yet).  It has the 2020 Monthly Themes and special dates:  https://realestatespice.com/real-estate-marketing-strategies/.  Have a great day!

Feb 27, 2020 07:41 AM