Why Hasn't My Home Sold? By: Maria Sapio, Realtor Carlisle, PA.

Real Estate Agent with Keller Williams of Central PA RS334568

You made the decision to list your home for sale.  You contacted an agent and you expected that in a fair amount of time the ‘For Sale’ sign on your front lawn would be switched out for a ‘SOLD’ sign and, for some reason, that didn’t happen.

You are probably feeling a variety of emotions ranging from anger, frustration, disappointment, and everything in-between.  After all, it is understandable.


Yet the question looms in your mind...Why didn't my home sell?

Let’s examine some of the most common reasons:

Did you feel that your agent had your best interest at heart?  Did he/she offer you a comprehensive market analysis, examining other homes in your local geographic zone that have recently sold?  Did your agent listen to your questions and concerns? Did you feel like just ‘another listing or was your agent passionate, caring, and determined?

Overall Presentation:
To put one’s ‘best foot forward in the marketplace, the agent and seller must be fully aligned.  This includes making sure the home is not just ready for potential buyers, but is it ready to sparkle and shine for photos and for every showing appointment?  The ‘eye-buys’ (thank you Barbara Todaro for that great phrase) and most buyers start their search online so professional photography is not just a nice bonus, in my opinion, it is a crucial aspect in today's marketing.  

Determining an accurate listing price for a home is absolutely critical in getting the maximum amount of exposure for the home.  As a home seller, when a home initially hits the market, you want to be sure that the highest number of ready, willing, and able buyers in that specific price range have the opportunity to view the listing information to generate the highest level of interest and showing appointments.


Not all marketing is created equal.  How will your agent be marketing your property?  Most agents list the home on the MLS so other agents can show potential buyers - but what other marketing strategies does your agent have up his or her sleeve?  This is paramount...do not underestimate the value of excellent marketing coupled with a powerful, passionate real estate agent with a no-quit attitude! A mega marketing campaign is what truly makes one property rise above another.

Listening Skills:
A good agent listens.
A great agent listens attentively!!
A listing agent must be clearly be a listening agent!!
The listing agent listening to: the seller, the overall vibe and perspective of potential buyers, the market conditions, the feedback of other agents that have shown the property to buyers, and the response from the overall mega marketing campaign.  A great agent is never stagnant. A great agent is always listening for further clarity. A great agent listens to learn how best to position this home until SOLD. A great agent listens to identify the strongest strategies to reach higher and to stretch themselves to gain more momentum and ultimately to extend the listing to the broadest range of buyers from near and far!

Seller and agent must be on the same team.  

The goal is to sell the home for the maximum amount of money in the shortest amount of time.  Once the goal is clearly identified, we can work through the best approach to ‘SOLD.’

Placing blame and assuming fault is never a productive option. Discovering why your home has not sold is a conversation that requires a listening ear so reasonable expectations may be considered and coupled with probing deeper to discuss 'thought provoking, compelling questions' that may offer constructive ways to reposition the listing.


Thank you for reading my post, and I weclome you to visit my website:
Mariasapio.com or Click Here

Photo Credits:
Photo by Jelle Harmen van Mourik on Unsplash
Photo by Andre Hunter on Unsplash
Photo by rawpixel on Unsplash
Photo by 
kyle smith on Unsplash
Photo by 
rawpixel on Unsplash


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/30/2019 01:00 AM
  2. Gabe Sanders 11/24/2018 10:00 PM
Home Selling
Pennsylvania Cumberland County Carlisle

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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Maria, I think that houses and condos all have schedules of their own.  I'm starting to think that an important part of being a good agent is helping sellers start out with reasonable expectations and realize that if thier home doesn't fly off the shelf, it's not always anyone's fault.  


Nov 08, 2018 10:26 AM #1
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Patricia Kennedy - You are absolutely on target.  Placing blame and assuming fault is never a productive option.  As you've suggested, "reasonable expectations' must be reconsidered and coupled with probing deeper to discuss those 'thought provoking, compelling questions' that may offer constructive ways to reposition the listing.  Thank you for your insight.

Nov 08, 2018 11:10 AM #2
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good evening Maria - your mention of trust is so important along with transparency.  And as Patricia Kennedy says set reasonable expectation.  Some agents are afraid of being truthful up front but everything together leads to trust.

Nov 08, 2018 03:05 PM #3
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Maria.  Some sellers have great difficulty in facing the reality of their situation and would rather blame everyone else for their difficulties.

Nov 10, 2018 04:40 AM #4
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Maria, for sharing your experience and your advice.

Home sellers are in very good hands when they select you as their listing agent.

Nov 16, 2018 07:01 AM #5
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Thank you for introducing us to why you feel that homes don't sell Maria Sapio 

Nov 29, 2018 10:36 AM #6
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Maria Sapio

Real Estate Agent- Carlisle, PA. Mariasapio.com
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