You made the decision to list your home for sale. You contacted an agent and you expected that in a fair amount of time the ‘For Sale’ sign on your front lawn would be switched out for a ‘SOLD’ sign and, for some reason, that didn’t happen.
You are probably feeling a variety of emotions ranging from anger, frustration, disappointment, and everything in-between. After all, it is understandable.
Yet the question looms in your mind...Why didn't my home sell?
Let’s examine some of the most common reasons:
Did you feel that your agent had your best interest at heart? Did he/she offer you a comprehensive market analysis, examining other homes in your local geographic zone that have recently sold? Did your agent listen to your questions and concerns? Did you feel like just ‘another listing or was your agent passionate, caring, and determined?
To put one’s ‘best foot forward in the marketplace, the agent and seller must be fully aligned. This includes making sure the home is not just ready for potential buyers, but is it ready to sparkle and shine for photos and for every showing appointment? The ‘eye-buys’ (thank you Barbara Todaro for that great phrase) and most buyers start their search online so professional photography is not just a nice bonus, in my opinion, it is a crucial aspect in today's marketing.
Determining an accurate listing price for a home is absolutely critical in getting the maximum amount of exposure for the home. As a home seller, when a home initially hits the market, you want to be sure that the highest number of ready, willing, and able buyers in that specific price range have the opportunity to view the listing information to generate the highest level of interest and showing appointments.
Not all marketing is created equal. How will your agent be marketing your property? Most agents list the home on the MLS so other agents can show potential buyers - but what other marketing strategies does your agent have up his or her sleeve? This is paramount...do not underestimate the value of excellent marketing coupled with a powerful, passionate real estate agent with a no-quit attitude! A mega marketing campaign is what truly makes one property rise above another.
A good agent listens.
A great agent listens attentively!!
A listing agent must be clearly be a listening agent!!
The listing agent listening to: the seller, the overall vibe and perspective of potential buyers, the market conditions, the feedback of other agents that have shown the property to buyers, and the response from the overall mega marketing campaign. A great agent is never stagnant. A great agent is always listening for further clarity. A great agent listens to learn how best to position this home until SOLD. A great agent listens to identify the strongest strategies to reach higher and to stretch themselves to gain more momentum and ultimately to extend the listing to the broadest range of buyers from near and far!
Seller and agent must be on the same team.
The goal is to sell the home for the maximum amount of money in the shortest amount of time. Once the goal is clearly identified, we can work through the best approach to ‘SOLD.’
Placing blame and assuming fault is never a productive option. Discovering why your home has not sold is a conversation that requires a listening ear so reasonable expectations may be considered and coupled with probing deeper to discuss 'thought provoking, compelling questions' that may offer constructive ways to reposition the listing.
Thank you for reading my post, and I weclome you to visit my website:
Mariasapio.com or Click Here
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