5 SEO Tips Any Real Estate Business Should Consider in 2019

Industry Observer


How are real estate agencies using SEO to rank high on search engines and get new clients online? What strategies are they using, and how can you leverage them for your real estate business?

The real estate business is quite competitive on the online spheres, and there are thousands of firms competing to rank top on search engine result pages (SERPs). For your business to occupy this top position, there are real estate-specific strategies that you need to incorporate into your SEO strategy. Let’s go into the top five tips that will help improve your SEO strategy in 2019.

1. Create Multiple Pieces

There’s a lot of information that you can provide customers in the real estate business, including tips on property purchase and sales, staging, inspections, renting, leasing, and so much more. Your potential clients will come to search engines looking for such information before considering real estate services. Therefore, make sure that you create multiple pieces surrounding these topics.

For example, if you want to rank for the keyword “homes for sale” and you have numerous pieces talking about this topic, your website will be ranked better by the Google crawlers. What’s more, clients are more likely to navigate through multiple pages as they consume information, and this will decrease your site’s bounce rate.

2. Provide City-Specific Content

One of the ways to shake off a little competition on the digital space is by providing city-specific content. That’s because individuals are specific when looking for properties. They will type keywords such as “homes for sale in Los Angeles, CA” in search engines. If your content contains the keywords Los Angeles, you will rank higher than another page whose content is optimized for the keywords “homes for sale” with no specific location.

3. Target Local Keywords

As you provide city-specific content, don’t forget to target local keywords as well. Greengenieseo.com has proved that local keywords will help you to not only attract readers but also convert them to clients. That’s because you will attract local demographic that is more likely to consume your services. Therefore, compete for keywords that have your local area as part of the phrase. Also, if you have not claimed your Google My Business listing, do so to increase your business’ visibility so that Google can rank you for keywords that are area-specific.

4. Provide Online Real Estate Tools

Providing online tools on your website will give you a competitive advantage over other sites. Clients will want to use tools such as mortgage calculators, investment property calculators, real estate calculators, home loan calculators, and other real estate tools to project their financial capabilities, check for rates, and assess their income before transacting in a property. If your site provides these tools, Google will view your company as an authority in the industry, and improve your ranking on the SERPs. Also, users who find these tools on your website will be more likely to take your call-to-action.

5. Take Advantage of Imagery

Imagery is an essential aspect of a successful real estate SEO strategy. This fact is particularly true if you are offering sales services for properties. People want to see what you are selling or renting. If you have photos of homes, apartments, and other properties and tour videos of the interior spaces, your content will appear more valuable than that of sites with no imagery. When used together with written content, imagery can take your SEO game to the next level.

With numerous real estate businesses taking advantage of the digital space, one has to take measures to stand out from the competition. Take note of these tips and incorporate them into your 2019 SEO strategy to improve your site’s ranking on search engines and increase conversions on your website. Also, consider consulting the experts to get professional insight into how you can tweak your current strategy to improve its effectiveness.



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Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Tom, great post and valuable information.  You make SEO seem so simple when it’s anything but.  Will definitely keep your tips in mind

Nov 12, 2018 04:47 AM #1
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Tom, thanks for the great SEO tips.  It's constantly changing world and can be a challenge to keep up with the best practices.  Welcome to Active Rain. I hope you find the platform helpful.

Nov 12, 2018 04:55 AM #2
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

SEO is always a popular topic around here. Solid post...welcome to AR!

Nov 12, 2018 05:16 AM #3
faye schubert
Branson, MO
technology and marketing specialist

Love your SEO tips for 2019!

Nov 12, 2018 05:21 AM #4
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Saving time, money and providing easy to navigate information is what real estate service providers better be doing better than the next guy or gal wearing the blue and gold R. It is a sport, real estate is what some call a jealous master. Videos save time and money for your buyer best and if you transcribe the copy, it is like in 10 minutes what takes most an hour or two to craft in a blog post. 

Nov 12, 2018 06:35 AM #5
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I like your idea of creating multiple pages - this is something I can easily do to update my website.

Nov 12, 2018 09:40 AM #6
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Thanks for this post. These are good tips; there is always room for SEO improvement!

Nov 13, 2018 03:56 AM #7
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

The imagery portion is very important.  There are plenty of visual cues needed in this industry.  We usually recommend using sites that allow you to subscribe to a database of images for public use.  That way you aren't picking things off Google. 

Nov 15, 2018 10:51 AM #8
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Tom Evans

Real Estate Counselor and Investor
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