It is really tough to find the middle ground where one needs to take up residence when explaining the real estate market to Sacramento sellers. On the one hand, I don't sugarcoat anything. I give it to my potential clients straight and explain what has happened, what is happening now and what is likely to happen down the road. Everybody agrees that's the best way. However, it's not without drawbacks.
The drawbacks are a bit complicated. For starters, the sellers might not believe their agent. After all, their next-door neighbor's recently remodeled house sold in one day, so surely their neglected house will, too. Then, a cousin in another state tells them the same thing, so they believe that. Because they want to. And on top of all of that, the next agent who walks in the door, when they hear what the first agent told them, may take an opposite approach, scoff and spin a wild tale about a hot market.
You can read more in my personal blog today at this link: Tips for Helping Sellers in Sacramento to Understand Our Real Estate Market.
The photo above is from 1957. I am on the right with my sisters and brother on the steps of the first house my parents ever bought.