Leave it to Vegas to take a chance and roll the dice. Inman is reporting that the Greater Las Vegas Association of Realtors (GLVAR) is ending their syndication agreement with Zillow and ListHub. The question is, "How will the move impact Realtors, buyers, and sellers?"
David Crete, the multiple listing association board chair of GLVAR, said the move comes after Realtor's expressed a heightened desire to control their own listings data. Some are arguing that this could pose an unfair advantage for larger brokerages, though. This is due to the setup process for Zillow and ListHub syndication feeds, usually paid to a third tech party. Set up can cost thousands of dollars, and can easily be absorbed by larger brokerages.
It could be a bold move that could lend inspiration for other associations to follow suit. Outdated listings, data inaccuracies, and false Zestimates have long been a nuisance for agents. Companies like Zillow and ListHub also profit off of the hard work of agents. Others worry that big groups like Zillow and ListHub are just one more step toward the homebuying process becoming monopolized in the digital age.
How does the move impact buyers and sellers? Will listing agents have trouble selling their services if they are unwilling to put listings on such recognizable sites? It is too late to walk away from these services because of the impact they have already made or is it time to take MLS data for agents to funnel into other Realtor-friendly sites? Should Realtors try to work with Zillow and other big companies, rather than against it?
Tell us what you think.
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