Facebook Fridays - What NOT To Do If You Want Results

By
Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com
https://activerain.com/droplet/5gc9

Facebook Fridays - Courtesy of Anita Clark Realtor


~ Facebook Marketing Tips ~

With some effort you can see good marketing results on Facebook. Whether it is brand exposure or generating new leads, there are many options available to help you reach your goals. What you do not want to do is make silly mistakes that drive consumers away from your page instead of towards it.

Here are 5 things you should avoid doing on your Facebook page...

  • Only Posting Photos. They are important to your marketing efforts but only providing photos without a call-to-action or thought provoking statement is like driving a Ferrari 55 mph on the highway. If you are taking the time to post, make it worthwhile to those who are viewing your content.
  • Ignoring the Masses. I see this constantly on pages I follow. The owner has made the effort to gain a following then starts chasing the next shiny thing and ignores those that wield the most influence...their followers. Never forsake those who engage on your page or you will quickly turn that thriving page into a ghost town. 
  • Using Click-Bait. Facebook has said they are cracking down on click-bait content which is reason enough to avoid this deceptive tactic. It is difficult to gain credibility and trust, do not risk losing them by utilizing methods that are frowned upon.
  • Not Experimenting. The time of day you post, type/style of ads, length of posts, content frequency, varied content (video, text, photos, FB Live, etc.), cover photos, and even changing your biz description (about section) should all be periodically tweaked. How do you know what works well if you do not try out different methodologies?
  • Being Too Generic. Just like you do with your blogging, find a niche or two and work hard at becoming the expert provider of information about that niche. If you want to work with 55+ buyers, list farmhouses, stage beachfront property, or develop another key local market opportunity, you should master those topics first. A smaller net will snare the most serious real estate fish!

NOTE: Next week you are in for a treat as Sally Hanson will be putting together the Facebook Fridays article, so be on the lookout for it on her AR blog. Remember to go visit and follow Sally K. & David L. Hanson for the excellent real estate information they routinely provide.

Just like Debb Janes EcoBroker and Bernie Stea JD are doing over on YouTube Thursdays, PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


 

 

Victoria Carter

TwoMoveYou

 

Diana Klejne

West Coast Lifestyle Group

 

Randy Zimnoch

Randy Zimnoch

 

Shannon Cummings

Clare & Gladwin County Properties

 

Cassie Villela

Cassie Villela, Realtor-Silverbridge Realty


Facebook Articles

I am excited for you this week! The articles below are full to the brim with important tips to improve your Facebook marketing. If you are already on top of your game, I bet you will still find something worthwhile. Set aside a few minutes this week to peruse the articles for actionable tips. You have plenty to gain, Rainers!  ;-) 

47 Facebook Ad Examples Worth Emulating

The Definitive Guide to Using Facebook Live

7 Real Reasons Your FB Ads Do Not Convert

20 Secrets to Boost Facebook Organic Reach

Facebook Marketing 101: Back to the Basics

Bonus: 8 Instagram #Hashtag Best Practices

Happy Facebook Friday! ;-)


Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Fred Griffin 11/20/2018 04:43 PM
Topic:
Real Estate Sales and Marketing
Location:
Georgia
Groups:
Social Media Marketing
Marketing 101
Facebook Tips
Facebook Fanatics
Facebook Fridays
Tags:
facebook
facebook tips
facebook fridays

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Show All Comments
Rainmaker
2,224,620
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You are very welcome, M.C.  ;-)

John: It can make a huge difference. I may post specifically about that in an upcoming article. 

 

Nov 17, 2018 05:04 PM #21
Ambassador
2,883,108
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I love the idea of changing it up a bit to see what appeals to the masses, Anita. 

Thanks for another great FB info post. I always look forward to your words of wisdom...and I'm glad you're getting a break next week! Looking forward to reading Sally K. & David L. Hanson's FB Friday post!

Enjoy your week...  

Nov 18, 2018 08:48 AM #22
Rainer
4,468
Lindsey Haden
Mach1 Realty - Ayr, NE
Rural Ag Land and Acreage Property Specialist

Thank you for the excellent advice.  I love my facebook marketing so hopefully I'm a true follower of these practices!!

Nov 18, 2018 11:19 AM #23
Rainmaker
3,631,671
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good aftyernoon Anita Clark,

I always make sure to read you Facebook Friday post because you always share such valuable advice! You always offer excellent guidance and are proof your calculating marketing works!!

Nov 18, 2018 11:24 AM #24
Rainmaker
2,224,620
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Debe: I hear all the time from folks who say it is not working for them yet they never make any changes. More of the same is just more of the same.

Lindsey: Kudos to you! Good to hear your FB marketing is working.

Dorie: It can work for anyone who commits to it...just like all other forms of marketing.

Nov 18, 2018 11:38 AM #25
Rainmaker
965,797
Corinne Guest
Barrington Realty Company - Barrington, IL
Barrington Home Buyer Advocate

I need to pay more attention to my social media. You are the FB queen, we know it, and am so looking forward to learning what Sally says. 

Nov 18, 2018 12:09 PM #26
Rainmaker
2,224,620
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Corinne: I know Sally will do a great job next week. 

Nov 18, 2018 01:32 PM #27
Rainmaker
934,786
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you as always for your great FB and other advice. One guestion that I should know the answer.  How do I see other's posts on my FB page?  I should know this but can't find the answer! 

Nov 18, 2018 04:22 PM #28
Rainmaker
2,421,710
Rebecca Gaujot, Realtor®
Vision Quest Realty, Martha Hilton, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Anita, just read this post. Before reading I sent you an email. Sorry I couldn't help, but see that Sally is taking on this task. Happy Thanksgiving.

Nov 18, 2018 04:33 PM #29
Rainmaker
2,664,317
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

You have to be authentic and unique if you want to find the right kind of clients. That’s for sure and there’s no way of getting around it!

Nov 18, 2018 11:46 PM #30
Rainmaker
2,664,317
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Rebecca Gaujot, Realtor® It’s good that you engage that way and you’re the type of engagement that we need around here. :) Good stuff!

Nov 18, 2018 11:48 PM #31
Rainmaker
335,515
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Anita, thanks for taking the time to pull together this information. Facebook seems to evolve on a regular basis and it is helpful to have the most current information. I always learn something new, especially from some of the articles you've taken the time to gather. Have a great day!

Nov 19, 2018 04:38 AM #32
Rainmaker
4,948,769
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations, Anita, on your feature recognition.

Thanks for sharing your experience and your advice.

Nov 19, 2018 12:44 PM #33
Rainmaker
253,202
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
California Homes for Sale in the East Bay

Hi Anita! As always, thanks for sharing these helpful Facebook tips! 

Nov 19, 2018 01:44 PM #34
Rainmaker
2,224,620
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Jan: Check your settings. You should be able to see content in your feed.

I completely understand, Rebecca. ;-)

No doubt about it, Laura. Being authentic and real is what we should always be.

Sharing is caring, Matthew. Glad you enjoy the information.

Roy: The feature means a lot more Rainers can visit my Rainer FB choices so I am very grateful for it.

You betcha, Elisa. Have a blessed week!

Nov 19, 2018 04:34 PM #35
Rainer
205,000
Sajy Mathew
Coldwell Banker Residential Brokerage - Lancaster, PA
Making your real estate dreams become a reality!

Good reminder as well to keep changing and being aware of what other successful agents are doing.  Good read!

Nov 20, 2018 08:39 PM #36
Rainmaker
2,224,620
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Sajy: It definitely pays dividends to stay on top of what is happening on social media and how others are utilizing those platforms.

Nov 21, 2018 07:11 AM #37
Rainmaker
729,189
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

We as a society need to step away from anything clickbait.  There are funny sites called "saved you a click" that will spoil what the clickbait title is obfuscating.  Worth a look.  

Nov 21, 2018 02:26 PM #38
Rainmaker
454,030
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Thank you, Anita Clark. I'll be checking on the sites you suggest.
Bruce.

 

Nov 23, 2018 04:54 PM #39
Rainmaker
2,224,620
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

I completely agree, Kevin. They are not welcomed!

Good to hear, Bruce. Thanks.

Nov 24, 2018 02:12 PM #40
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