Finding a Buyer Prior to Listing a Home in MLS

By
Real Estate Agent with RE/MAX Gold DRE #00697006

In our MLS system in Sacramento, we are not allowed to market a property before it is published in MLS, unless we obtain an MLS waiver. But that doesn't stop the sellers from chatting with neighbors or the real estate brokerage from circulating listings internally prior to publication, among other things.

Sometimes, I've even had sellers say they wanted to exclude a certain party from the listing, a party who has expressed interest when they decided to sell. Usually I prefer they settle up with that person before I extend a great deal of effort on their behalf. If I don't think they will act, I may also exclude them from the listing for a week or so. You can read more in my personal blog today at this link: Following Up On Buyer Leads Before a Listing Hits MLS.

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Weintraub and Wallace Realtors

 

 

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Elizabeth Weintraub is co-partner of Weintraub & Wallace Team of Top Producing Realtors, an author, home buying expert at The Balance, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown, Carmichael and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Call Elizabeth Weintraub at 916.233.6759. Put our combined 80 years of real estate experience to work for you. Broker-Associate at RE/MAX Gold. DRE License # 00697006.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of RE/MAX Gold. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

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Topic:
Home Selling
Location:
California Sacramento County Sacramento
Groups:
Everything California
Northern California Real Estate Professionals
CALIFORNIA REAL ESTATE
Lyon Realtors
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Tags:
sacramento real estate
sacramento listing agent
following up on buyer leads
marketing listings outside mls
mls waiver
marketing homes privately before mls
talking to neighbors about buying listing

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Ambassador
2,854,678
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I'm so glad that our MLS doesn't overstep and disallow pre-market marketing efforts.  I love creating a buzz before it actually hits the market.  It's fabulous for the seller.

Nov 15, 2018 10:21 AM #1
Rainmaker
2,189,507
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Tammy Lankford, Well, they will allow it but you need to get signatures from the seller and submit that document to the board first. They are very hard-fisted and cold to its members. Nobody much cares for them. Not even those of us who follow the rules.

Nov 15, 2018 06:53 PM #2
Rainmaker
3,186,198
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Elizabeth, we have the same rules as long as we have it in writing. Alternatively we can do it two days before without written authorization from the seller, Endre

Nov 15, 2018 11:53 PM #3
Rainmaker
4,039,891
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Elizabeth, that is interesting your MLS gets involved in pre-marketing efforts.

Nov 16, 2018 06:05 AM #4
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