People Are Overwhelmed With Information
People are exposed to thousands of marketing messages each day. And because of this, they are mentally overwhelmed. They can't possibly process everything they take in. So they filter out only that which is relevant to them. And as much as hope your name might stick, it won't.
Think about it - can you remember every tv commercial you watched last night? People are bombarded with information. Every five years, the total amount of printed knowledge is estimated to double. There are over 120,000 new books published every year. And a report by 3M found that the average adult is exposed to 3,000 advertisements a day!
Make Your Marketing Message Relevant
To stand out in people's minds, you have to make your marketing message relevant. This starts by understanding who your ideal clients are and what motivates them to buy. That doesn't mean focusing on "buyers" or "sellers" - those categories are far too generic. Instead, you must hone in on a very specific target. People do business with people they know, love, or trust. If they don't know love or trust you then they will not do business with you. Well how do you do that? Good question. The average person knows of three home transactions a year. Lets say you only know 100 people, that gives you the opportunity for 300 referrals!
Tom Hopkins was one of the best Realtors ever. He sold a home a day for a year and when asked how one can accomplish such a thing his response was simple. He sent out 10 thank you cards a day and three years later 98% of his business was referral. What he was doing was showing everyone he knew that he appreciated them. The act is very simple. Example:
I just wanted to thank you for helping me today at the doctors office.
I hope your boss knows the importance of good customer service.
Much Appreciation,
Your Name
The Solution
Nothing makes people feel more appreciated than a kind word or two contained in a personalized greeting card from a friend. It works because it's unexpected, shows attention to detail, and it communicates your message in a way that's virtually guaranteed to be well received. And now, the process of sending a greeting card couldn't be easier, using our automated greeting card sender. For less than $1.00 per card and 30 seconds of your time, you can truly make an impact in someone's life.
The Send Out Cards® system does the hard part for you, it sends out cards!
In less than 60 seconds you can send out a personalized greeting card directly from your computer to any postal mailbox anywhere in the world! All for less than $1 per card (plus postage).
Their system allows you to easily send out cards from your computer but the best way for you to see just how amazing this system is would be to try it yourself! Sign up for your free gift account and someone will help you send out cards to the people you are closest to. That's what Send Out Cards is all about, people helping people, one card at a time.
Eric Anderson
405-834-3961
Barefoot Business
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