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Homeowners Are Watching, Reading & Remembering | Will They Call YOU?

By
Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

Needless to say, print marketing is a favorite of mine. It is now, and it has been for my past 40 years in real estate.  Having said that, did you know the price of stamps will be rising to .50, as of January 21, 2019.

        

 

For me, this means my chance to totally dominate mailboxes in my mailing area with Free Market Analysis postcards. I assure you, those who mailed sporadically, and did not reap the rewards they expected, will cease to use that method of marketing.  It’s a dream come true for me!

        

 

Every time agents stop their direct mail marketing campaigns my team’s production improves. I love it!!

 

I’m displaying my December 1st newspaper ad plus a sample of postcards for the first two weeks of November. Print marketing makes our phones ring. The more we mail, the more it rings.

     

The majority of these postcard calls are from people who have been following our marketing and have never met us. We like that!! It’s another confirmation that consistent marketing is what’s required to make the phone ring.

Whatever your preference might be for marketing, it’s critically important that you present it with a passion that radiates through and shouts out that you “market like you mean it.” Present and future homeowners are watching, reading and remembering.

Be Mindful of This….

Posted by

 

 

Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved



 

Comments(23)

Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Hurry an go buy forever stamps Barbara Todaro  before the prices go up

Nov 16, 2018 02:15 PM
Barbara Todaro

I don't mail letters....my postcard postage is much less.... the marketing dept. in the office takes care of that and I get billed once a month for everything we do....postcards, brochures for listings, inserts for the 3 ring binder list presentation books we use.... that marketing dept. save alot of time for us....

Nov 16, 2018 02:21 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Barbara Todaro,

You are right..the rise to .50 will cause many agents to back off from mailings..keep that marketing up..mail like you mean it .....it works!

Nov 16, 2018 04:09 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I'm often in awe of your print marketing materials, Barbara!  And, inspite of all the advancements in technology over the 36 years I've been a Realtor, printed materials are still my favorite way to market.

Nov 16, 2018 04:23 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

Nov 16, 2018 04:24 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Hi Myrl Jeffcoat I change it up every few months.... it works, no matter what design of the postcard.....

And thanks so much for the feature in the Old farts Club Group....

Nov 16, 2018 04:29 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Sounds like its going to be another win for you and the Team Barbara. Yes, other agents will probably try something else, and you will be in front of your audience!

Nov 16, 2018 05:03 PM
Barbara Todaro

that's what I'm expecting.... but even if agents smarten up an stay with it, I'll continue to get my share....

Nov 17, 2018 02:14 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Honestly I thought postage was already 50 cents.

I guess I started rounding up long ago. LOL

Great marketing as usual, Barbara!

Nov 16, 2018 06:13 PM
Barbara Todaro

well, the USPS is not doing well right now!!

Nov 17, 2018 02:22 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 

marti garaughty, composer, pianist, soundscape, abstract art

 

Nov 16, 2018 06:28 PM
Barbara Todaro

Hi marti garaughty thanks so much for the feature in The Art of Marketing You.... I appreciate that.... It's 5:23am and I need a cappuccino....

Nov 17, 2018 02:23 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi BarbaraT- this is another example of marketing like you mean it! You have shown not just consistency but longevity!!!  And in all honesty, I had no idea what postage was!

Nov 16, 2018 06:45 PM
Barbara Todaro

create the right marketing program and do it consistently....

Nov 17, 2018 02:24 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Since my marketing is done on line - no way could I mail to all the real estate agents in this country - I don't use a lot of stamps. So, in my mind I've been rounding up - half a dollar to mail a letter.

I agree - even with a 1 cent rise, more agents will drop out and YOU will have an even greater market share.

Nov 16, 2018 08:37 PM
Barbara Todaro

I can understand why you promote your expertise online..... especially on this platform.... Marte Cliff if I were to guess, I'd say very few have updated resumes.....and they should....you do a fantastic job of providing a professional resume.... I've hired you for that and a couple of other items....

Nov 17, 2018 02:31 AM
James Dray
Fathom Realty - Bentonville, AR

Morning Barbara.

I keep preaching about what you've written about.  So far our agents listen but I don't know of any that has taken up the torch and moved with it.  IMHO, it is their loss

Nov 17, 2018 01:31 AM
Barbara Todaro

it's actually everyone's loss.... when business is lost for one, others in the office lose an opportunity to sell it and/or market it....not to mention the monetary value to the office.

Nov 17, 2018 02:33 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara,  my post office people told me that this last week wish is good because it is budget time in the mountains on Monday!.  Yes I gave up on the Broncos this year.  I am for the patroit but not sure of Bill or Tom anymore either.

 

Nov 17, 2018 07:19 AM
Barbara Todaro

Will Hamm no Patriots either..... titans or rams this year....

Nov 17, 2018 07:23 AM
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Hi Barbara Todaro - I love reading this because it makes me do more. I'm pretty good at keeping in touch, but it's easy to get distracted and lose focus.

Nov 17, 2018 07:40 AM
Barbara Todaro

you MUST stay focused and not miss a beat....every void or gap in the process is business lost in 30 to 60 days.... Larry Brewer - Benchmark Realty llc 

Nov 17, 2018 07:47 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, even though the stamps are going up minimally, so have the home prices and we are making more to pay for those stamps!   

Nov 17, 2018 07:54 AM
Barbara Todaro

one cent for 10,000/month is $100.... I can spring for that!!!

Nov 17, 2018 08:03 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Did you stock up on forever stamps when they first came out?  That would have been quite the savings!  I better get my stamps before the end of the year.

Nov 17, 2018 09:32 AM
Barbara Todaro

no.... I can't think about that.... the marketing dept. takes care of everything from the point of receiving the email of the layout I create....

Nov 17, 2018 01:07 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

OK Barbara, I just sent a flyer out last Wednesday to all the custom home builders in my area.  I am preparing another one to send to builders in Naples, Tampa, and Ft. Lauderdale/Miami area.  Thanks to your incessant prodding and boasting!!!  THANKS!!

Nov 17, 2018 01:00 PM
Barbara Todaro

Oh, I never boast....I just "share".....


send them every month....and don't miss a month.... and make sure each month is different.... create something that would impress YOU.... an architect would be tougher to impress than a custom builder.... the plan comes from the architect.... the builder is just assembling the damn thing.... give 'em a hefty dose of the WOW factor....   John Henry 


 


 

Nov 17, 2018 01:06 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I still believe in consistency - that seems to be what I hear from farming calls anyway, Barbara! And, I love your line, 'Dominate the mailboxes in my area' - that is something that no one else does...and I love it! LOL

Nov 17, 2018 04:27 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

The need may not be immediate...the message ...long lasting.

Nov 17, 2018 05:44 PM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Barbara you always have such sage advice. Our conversation the other day has spurred me to start a post card campaign in January. I’ll put you on my mailing list!!! Thanks again!

Nov 18, 2018 02:15 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

We are doing a lot more print media this year - and being consistent. I know it's a long term deal and we are going to hang in there. Wise words from you, again. D 

Nov 24, 2018 04:01 PM