Do you roll your eyes and sigh when it’s time for another direct mailing? I mean, didn’t you just do one… ok, maybe that was a couple months ago.
Still, a lot of Realtors® see direct mail – and marketing in general – as a frustrating chore. After all, they say, I’m in the business to sell homes, not to market myself!
Legendary copywriter Dan Kennedy likes to say, “No one is in the business of doing something. They are in the business of SELLING the doing of the thing – or they aren’t in business at all!”
Seeing yourself as a marketer, rather than just a Realtor®, doesn’t have to be gloomy. You can make marketing fun instead of a chore!
Here are four ways to do it.
Have Fun With Monthly Farming Postcards
Farming postcards don’t have to be “same old, same old.” While you certainly can reuse a design if you want to – after all, McDonald’s doesn’t create a new ad every time you turn on the TV – it can be fun to be creative.
Here are some options to make monthly farming postcards exciting:
- Mix inspirational postcards in with real estate marketing postcards
- Send a different recipe postcard each month – a lot more folks will keep your marketing!
- Mix regular farming postcards with seasonal tips
- Take advantage of a wide variety of holidays to stay in touch with prospects!
When you create a simple system to get your postcards sent every month, it won’t be such a chore. Or make it even easier and outsource it – we’d love to take care of your mailings!
Be Creative With Video
We recently created a post full of ideas on what to share with your prospects on Facebook Live. There’s no need to be intimidated. Live video is all about just being yourself!
You can make it even more fun by being especially creative with pre-recorded video. There are some absolutely hilarious videos created by real estate agents. Why not get your business on the map by bringing humor into traditional videos?
If you decide to create a how-to video about how to declutter a home and depersonalize it for a sale, go all out and use extreme examples. Make folks laugh while also getting your point across.
It’s fun, we promise – just give it a try!
Mix Work and Play on Your Blog
Creating a blog can feel like a lot of work, but when you create a resource for homeowners in your area, it can make a big difference to your business.
Sure, you want to share that folks can read more now about how to sell their home quickly, but mix that in with fun material as well.
Let part of your blog be a community information page. Talk about everything from where the best holiday lights are to what the new construction on 22nd Street is. People crave that kind of information and it’s often impossible to find!
Also, don’t be shy about sharing funny bloopers, “best of” posts, and even just hilarious memes. Not every blog post has to be a 1000 word tome of wisdom. Sometimes short and sweet is perfect!
Finally, take advantage of the ability to vlog, or video blog. The videos you create for YouTube and Facebook can do double duty when you share them as part of your blog!
Run Social Media Contests
I realize there are a lot of rules around giving away valuable prizes, especially online. What may surprise you is that lots of folks will participate in contests and social media campaigns just for bragging rights!
Consider putting up a quiz about your farm neighborhood, and say that you’ll publish a list of the names of everyone who gets 100%. You’ll be amazed how many people will participate!
Or, make a photo contest where everyone posts a picture of the ugliest knick knack in their home. This can be part of educating your prospects about preparing a home for sale, but it’s also hilarious! You’ll laugh yourself silly about the things that are sent in. So will your prospects!
You can also have people post the top three things they’d look for in a dream home. Not only do people love daydreaming about these things, but you’ll get valuable insight. For even more fun, create a graphic of several popular amenities and say “you can only have three” or “one must go.” You’ll get amazing interaction.
When you become known as someone who’s fun and frequently posts interesting content, you’ll gain followers and the folks who follow you will pay more attention to what you say. That boosts the all-important know-like-trust factor, and can help you win a lot of business.
Marketing Doesn’t Have to Stink
Getting your marketing together doesn’t have to be something you dread. In fact, with these four ideas, you may find that your marketing is the most fun thing you do every week!
You know how vital it is to become known in your market. What I’m trying to impart is that doing that doesn’t have to be a drag. You can have an absolute blast creating marketing materials. And when you’re having fun, your prospects will notice – and they’ll want to be part of what you’re doing!
Are you ready to get some creative marketing started? We have all the postcards and mailing materials you need. In fact, our holiday postcards have a ton of new designs! Grab some today and start having FUN!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.