Ask An Ambassador: Your Next Post Is In Your Inbox

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

Sometimes with blogging the biggest challenge is coming up with a topic.  There's a LOT out there to cover, but some days the neurons just aren't firing.

What to do...what to do....

The answer may very well be in your email Inbox!

In our local current market new construction is a big segment of the homes for sale.  Depending on the locality, 25-50% of the homes listed in MLS may be from the builders.  And of course that's just a sampling of what they have!

Most major builders in our area have VIP type mailing lists.  And of course being a builder's rep is pretty competitive, so if you build a relationship with a few of them, between the builder's distributions and the rep's emails you're going to get plenty of information, and some of it is worthwhile to turn into blog posts.

In the last 14 days, 5 posts have basically been dropped into my lap via email:

  • Announcement of a new community in Northern Kentucky that will include patio homes.  Right in my sweet spot for niches!
  • A local patio home builder offering 50% off on options through $50k?  Double BOOM.  That's a mic drop right there!
  • A builder announces a return to a popular golf course community and a new phase.  Not patio homes, but we've sold plenty of business in Shaker Run, so you bet that's post worthy!
  • Another builder in Shaker Run has their condo model home now open.  Low maintenance living, new construction, golf/pool community, do you think buyers want to know about that??
  • A builder is running a holiday sale with some fairly significant discounts on market ready homes.  Hmmm, new construction, ready now (instead of 6 months out), mostly priced above the median price for our better believe I want to get the word out on that!

And that's just a sampling of post opportunity ideas that drop in my Inbox. 

It's information you KNOW the consumers want.  It's information Z and and the other big portal sites DO NOT offer.  It's information MOST of my competition won't publish.  It's the perfect storm of sweet spots.

Not every post will pay off, but they nevertheless accomplish a few key tasks.

1.  They keep me updated on my niche.

2.  They're digital breadcrumbs, and plenty of them leading back to our main site.

3.  They help buy me some goodwill with local builder reps.  The reps I work with know if they provide me advance word on incentives, new phases, etc., that I'll help publicize.  And let's be realistic, while I'd like every buyer to come to me before going to the builder (and despite that advice in every new construction post), some buyers will still go straight to the rep.  So between the clients I directly bring and the prospects that go straight to the rep, that rep is going to have a better chance of getting paid too.

And it's not like new construction emails are the only source of posts delivered to our Inbox.  A buyer asks you a question?  There's a good chance other buyers and sellers want to know the same thing, so if you can localize the post with the right keywords you may just get found for something more generic.  Examples:

  • How do I save on my utility bill?  (Ohio has an apples to apples utility comparison site, so we've covered that in the past).
  • What are homestead taxes?  (Saving on taxes?  Under the right condition, it can be done).
  • What can I ask for from the home inspection?
  • What happens after our offer is accepted?
  • Should I get a home inspection?
  • What does the HOA fee cover? 
  • Are there any condos with lake views?

All ready made topics coming from our clients, and again, just a sampling of emails and calls.

So next time you have blogger's block, take a look at your Inbox.  There just might be an idea waiting for you! 


 Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz


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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Congratulations on your feature- it is always surprising what brilliant ideas come to you if you just open your eyes

Nov 20, 2018 09:09 AM #7
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Although it seems to happen often that I can't think of a thing to write about - clearly there is more out there. It doesn't have to be a masterpiece - just good and relevant information.

Nov 20, 2018 09:57 AM #8
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

There's got to be an inspiration everyday, its all around us. I also take time to read, emails, other blog posts, etc.. as Stephen King said “If you don’t have time to read, you don’t have the time (or tools) to write."

Nov 20, 2018 11:16 AM #9
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great information in this blog.  Those blog ideas are right under our nose ... in our daily emails and communications.  Simple.  Now to make the time and just do it!  Congratulations on the Feature!

Nov 20, 2018 05:51 PM #10
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Great ideas there, Bill. I get writer's block now and then, but something will pop up and then the beast is unleashed until the next writer's block hits. 

Nov 20, 2018 07:09 PM #11
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I'm going to have to wait a while and change the names to protect the guilty of the future blog post that showed up in my inbox today. LOL  I'll have to tell you about it soon. 

Nov 20, 2018 07:53 PM #12
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Really a great idea to spur the creative juices Thank you! 

Nov 20, 2018 09:39 PM #13
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Keeping an eye on our inbox for ideas is a great idea! Thank you.

Nov 21, 2018 02:45 AM #14
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Thanks, Liz & Bill! Great idea.

Nov 21, 2018 05:50 AM #15
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Liz and Bill Spear -  I do see many ideas from other people discussing a topic.  Many originate from an email.

Nov 21, 2018 06:02 AM #16
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

A wonderful idea for future blog posts Liz and Bill Spear 

Nov 21, 2018 06:13 AM #17
Angie King
Grason Homes - Huntington Beach, CA

What a great idea.  We certainly don't have to worry about a shortage of email. 

Nov 21, 2018 06:39 AM #18
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Thanks for the post. I usually refer to my email for ideas to discuss with my email list of leads and past clients, always making sure it is relevant content.

Nov 21, 2018 06:56 AM #19
Dennis J. Zisa & Associates, Inc.
Dennis J. Zisa & Associates, Inc. - Camden, NJ
29 years in So. Jersey and the Greater Camden area

What a great, fresh idea! Thanks for the interesting post.

Nov 21, 2018 07:59 AM #20
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Those are some interesting angles to take.  I wish we could pin down average utility costs better, there are just so many variables at play in Denver and surrounding areas.  

Nov 21, 2018 02:20 PM #21
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Bill I just wanted to stop in and wish you a very Happy Thanksgiving tomorrow, and this blog is just great, now for me it is more about finding the time or making the time to write, Endre

Nov 21, 2018 09:50 PM #22
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

The In Box is a great source of blog ideas. I've shared that suggestion with new blogger a number of times. The local newspaper works well, too!


Nov 21, 2018 10:37 PM #23
Janice Zaltman
United Realty Group - Boca Raton, FL
South Florida Residential Real Estate

Happy Thanksgiving Bill! You make great suggestions, as always. Have not written about new communities.  Many times, I see the buyers going straight to the builder or builders rep. They think they will get a better deal that way. Builders are always offering us information to promote them and making promises to protect us. Hope your experience posting about new communities is a positive one. 

Nov 22, 2018 08:25 AM #24
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Thanks for the post. I never considered using emails as ideas for posts.

Nov 23, 2018 10:04 AM #25
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Digital breadcrumbs...I love this term.  Good to use email and phone call questions  as topics for blogs ane my radio show. Thanks for the reminder Liz and Bill Spear 

Nov 24, 2018 05:55 PM #26
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