Facebook Ad For Realtors: Case Study - 149 Leads For $82

Real Estate Agent

We are seeing a lot of success with lead generation on Facebook.  Not just the initial lead but with lead qualifying and follow up.

In this case study, we ran an ad for one week.  Generated 149 leads.  Total cost?  $82.



We created a how-to video that explains everything you need to know about this campaign and how you can do the same.  See the video & a detailed case study report on the campaign here: CLICK FOR VIDEO


With this campaign we used a "Facebook Integrated Landing Page" for the initial lead capture.  Example here:



This landing page is integrated with Facebook for easy lead capture (no forms to complete.  Just click and lead capture).  Click here for a live page example and see how it works.




After lead capture, we send an instant email to the new lead and send them directly to a quiz page for qualifying. This setup qualifies the lead and really improves the quality of the lead.



All of it is automated and easy to setup. 


To generate traffic we post the landing page on our Facebook page, in some Facebook groups, and setup a Facebook ad specifically for the page.


Here is a Facebook Ad example for a listing...



For more on using this campaign, including Facebook ad setup and targeting, simply watch the video here: Click For How To Video 


One of the key aspects of effective online real estate lead generation is your follow up.  Some agents?  They ignore this critical aspect and miss far too many opportunities.


Time?  That can be the reason you fail to follow up.  This is why the quiz page follow up is what you want to use after your initial lead capture.  This qualifies your lead for you.  It cleans your database of warm leads and delivers hot leads for you.


And best of all...they are "long form" leads with detailed information on your prospect. 



One last note...think about co-marketing and bring in your loan officer and work together on both your lead generation and your lead qualifying.  Your loan officer can be a great resource for Realtors.  They will take a long form lead like you see above and deliver a prequalified buyer to you.


All you have to do is contact your loan officer and explain what you're doing.  Show them the long form leads that you will deliver.  And then tell them to split the ad costs with you.  They will do it.  They will pay for 1/2 your ad costs and with that phone call,  you just doubled your marketing budget on Facebook!


There we go...


You should have enough to get rolling...


Final step...go here and watch the how to video for this case study: CLICK HERE


***After the video, scroll down the page for live examples, & a link to this FREE REPORT: Ultimate Guide To Facebook Ads For Real Estate Leads. 



This free report has over 60 proven ad campaings for real estate leads.  It includes how to information on how to setup and manage Facebook ads for your real estate business.  


Its free and its packed with proven ad examples.





Comments (28)

Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

Thanks for sharing! This is really something to look forward to for my marketing campaign next year!

Nov 21, 2018 01:22 PM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Will check this out, seems inviting and indicative of a good outcome.

Nov 21, 2018 02:18 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Chris Locke,

Congratulations on the well deserved featured post! Good information and thank you for sharing..looks like some very positive results. Now out of the 149 leads how many are good ones or are you the incubating leads?

Nov 21, 2018 03:00 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Chris, congrats! I've been a believer in FB, because it simply works. I use a third party for management of non real estate related FB ads.

Nov 21, 2018 03:16 PM
Joseph Doohan
Joseph Doohan - Las Vegas, NV
I offer business strategy advice for realtors

Awesome case study and thanks for sharing and getting me super motivated!! Gotta try this!

Nov 22, 2018 03:25 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

It sound sgreat, my former ads seem to use up all the views in no time with no new leads. I ove the landing pages and such, but what site and or how to make them?

Nov 22, 2018 05:07 AM
Chris Locke

Scott Godzyk  -  from postAprop.com -  You can see live landing pages on the site.

Nov 23, 2018 11:32 AM
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Thanks for sharing this Chris Locke. It seems interesting and easy - I'll b checking into this.


Nov 22, 2018 06:12 PM
Bill Dandridge
MKB, Realtors - Roanoke, VA
GREEN, ABR, GRI, EcoBroker

I have a listing coming on next week , and I would love to sign up for these services! I will keep everyone apprised as to how it works out.

Nov 23, 2018 11:47 AM
Chris Locke

Bill Dandridge - When does the listing go live?  Can you do "Coming Soon" marketing in your area?  If you can, run a coming soon campaign on Facebook.  Then flip to "Just Listed".  Easy to do.  Here is the "Coming Soon" lead capture page to use with countdown to the live listing: https://soon18.prophosting.com/ 

Signup over the weekend and we can have the entire thing created for you within 1 day after signup with the promo on the page here: https://2018.postAprop.com

Nov 24, 2018 11:22 AM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

I have not had success running ads on Facebook. Heck I haven't been on Facebook over the past 4 months maybe longer. But I will look into this as I am revamping my Real Estate Marketing Strategy for next year. Thanks for sharing this Chris.

Nov 23, 2018 12:22 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Really great information Chris! thank for giving us both a way to do it ourselves and another way to make it more easy to have done for us!  Bonus!  I would never have started my Bay Realty Facebook page without some help here on AR

I think you have provided us 2 really good choices Thank You!

Nov 23, 2018 05:00 PM
Cynthia "Cyndi" Cook
Keller Williams Realty Alabama Gulf Coast - Orange Beach, AL
Residential Real Estate Sales and Vacation Rentals

Hi Chris! Very interesting, I've always wondered if Facebook campaigns were worth trying. Thank you for the information

Nov 23, 2018 06:56 PM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Thank you Chris Locke . This is a good case study. Thanks for sharing. We do FB ads for clients and get good results with different ads. You are smart to stay inside of FB for ads,  people will choose the path of least resistance. Keeping them in FB and just a click and then a quiz works great in my book! 

Nov 23, 2018 08:14 PM
Hugh Thomas Lorch
Sterling Fine Properties - Phoenix, AZ
Luxury Home Sales

Chris Locke I would like to offer this to agents I coach in the Luxury Home Market.. I went to your website already .. What is the best way for me to pass this n to them and so they can also understand it easily..I see pricing for $24,99/month .. are there other levels?

Nov 23, 2018 11:00 PM
Chris Locke

Hugh Thomas Lorch -  Best option is the annual plan with the promo code on the site.  Saves 38% and would include a complete lead funnel created for you at no extra cost.  Any questions? Please go to the site and use the contact form here: https://postaprop.com/#footer4-sl - 

Nov 24, 2018 11:13 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I haven’t seen much about the study, so thank you for keeping me aware of everything. Very good stuff

Nov 23, 2018 11:57 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think this would be a good idea to offer to agents on a regular basis. Absolutely brilliant in my opinion! Hugh Thomas Lorch

Nov 23, 2018 11:58 PM
Angie King
Grason Homes - Huntington Beach, CA

Facebook is still a great tool for agents. Thanks for putting in the work and sharing the details. 

Nov 24, 2018 09:57 AM
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great Info.. will have to check out for enhancing my FaceBook Page. FaceBook works for me now

Nov 25, 2018 09:17 AM
Wayne L. Brown
Franklin Advantage Inc. - Alpine, CA

Thanks Chris.

Insightful post, and worth the read.

Appreciate the post and all of the work that you put into it.

Nov 26, 2018 10:50 AM
Krista Jenkins, REALTOR®
klm Real Estate - Lubbock, TX
Residential sales and retail & office leasing

I look forward to watching the video. I have been hearing a lot about lead generation on Facebook, but it all seems a bit overwhelming. Thank you for the information.

Mar 20, 2019 07:12 PM
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Best Hawaii Realtor!

Aloha Chris Locke It's been over 8 months since this posted article. Did those 149 leads turn into any sales and how many? If you have had success, then will try your plan and see if I can get results for less than $200.

Aug 15, 2019 02:49 PM

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