We are seeing a lot of success with lead generation on Facebook. Not just the initial lead but with lead qualifying and follow up.
In this case study, we ran an ad for one week. Generated 149 leads. Total cost? $82.
We created a how-to video that explains everything you need to know about this campaign and how you can do the same. See the video & a detailed case study report on the campaign here: CLICK FOR VIDEO
With this campaign we used a "Facebook Integrated Landing Page" for the initial lead capture. Example here:
This landing page is integrated with Facebook for easy lead capture (no forms to complete. Just click and lead capture). Click here for a live page example and see how it works.
After lead capture, we send an instant email to the new lead and send them directly to a quiz page for qualifying. This setup qualifies the lead and really improves the quality of the lead.
All of it is automated and easy to setup.
To generate traffic we post the landing page on our Facebook page, in some Facebook groups, and setup a Facebook ad specifically for the page.
Here is a Facebook Ad example for a listing...
For more on using this campaign, including Facebook ad setup and targeting, simply watch the video here: Click For How To Video
One of the key aspects of effective online real estate lead generation is your follow up. Some agents? They ignore this critical aspect and miss far too many opportunities.
Time? That can be the reason you fail to follow up. This is why the quiz page follow up is what you want to use after your initial lead capture. This qualifies your lead for you. It cleans your database of warm leads and delivers hot leads for you.
And best of all...they are "long form" leads with detailed information on your prospect.
One last note...think about co-marketing and bring in your loan officer and work together on both your lead generation and your lead qualifying. Your loan officer can be a great resource for Realtors. They will take a long form lead like you see above and deliver a prequalified buyer to you.
All you have to do is contact your loan officer and explain what you're doing. Show them the long form leads that you will deliver. And then tell them to split the ad costs with you. They will do it. They will pay for 1/2 your ad costs and with that phone call, you just doubled your marketing budget on Facebook!
There we go...
You should have enough to get rolling...
Final step...go here and watch the how to video for this case study: CLICK HERE
***After the video, scroll down the page for live examples, & a link to this FREE REPORT: Ultimate Guide To Facebook Ads For Real Estate Leads.
This free report has over 60 proven ad campaings for real estate leads. It includes how to information on how to setup and manage Facebook ads for your real estate business.
Its free and its packed with proven ad examples.