Why Google Wants Your Website To Be "Mobile-First" And Fast - Some Tools That Will Help

Real Estate Technology with Home Junction Inc.

I recently attended a conference held by Google and the speakers there were very hot on one subject.

That subject was Mobile.

Not just mobile.

But Fast mobile.

Because here's the reality of what statistics are showing.

According to Bright Edge research, nearly 60% of online traffic now takes place on mobile devices.

Which has created two huge issues.

How responsive is your website to different devices

One, Google researchers have found many websites are not doing a good job converting to mobile.

They are ringing the warning bells to let people know the importance of mobile.

Sure, it's a challenge. A site has adapt not just for iPhones but Android phones as well. And not just for cell phones but tablets as well.

That means the text needs to adjust correctly. Photos too. The site must be easy to navigate, which is not easy to do on a 4-inch screen.

To make people aware of this situation, Google has provided a tool where you can check the mobile-readiness of your website.

Here is the Mobile-Ready tool.

Now the focus is on mobile speed

Many people aware of this and have made the transition to mobile-ready.

But what Google is concerned about now is that many of these mobile-ready sites seem to be dragging their feet when loading. Some major advertisers have complained about the low response rates they are generating on mobile.

But Google has pointed out that on average, many of those websites are taking upwards to 15 seconds to load.

Google doesn't like that. Nobody does. They know, mobile users are not going to stick around for long if a website on their phone takes too long to appear.

So they created another tool that lets you check how well your mobile site performs for speed (and the desktop site too).

Here is the Page Speed tool.

Google (and Bing right along with them) are obsessed with user experiences. Rightly so.

Therefore, they are letting everybody know they will reward those websites that load quickly. The way they reward them is with higher rankings for keyword searches.

A broker or agent might have the fanciest real estate website on the planet with a cool design and eye-catching photographs.

But if it takes too long to load when someone searches for homes in that area, that website is going to be relegated to Search Siberia somewhere on page 7, 8 or beyond.

Be sure your webmaster is paying attention to this paradigm shift in search. Google says they are talking to major websites out there about getting their mobile act together. In fact, they created a program called Accelerated Mobile Pages to help sites load faster.

Consider mobile-ready WordPress Real Estate Themes

One possibility is to consider switching to WordPress Real Estate Themes for your website. WordPress is one of the most popular in the world for content management.

Developers at WordPress' parent company, Automattic, constantly update their code to keep up with these mobile demands.

Some companies don't have to worry about mobile as much.

But everybody in real estate knows that when people are hot on the trail of finding a home, they will check their smartphones constantly throughout the day.

Google is putting their foot down. They have even created a whole new separate set of algorithms to measure and rank mobile websites. Just because your website ranks well on your desktop does not mean it will rank the same way on mobile.

At this conference, Google speakers emphasized we are entering the "Mobile-First" age. (By the way, Samsung has just introduced a "foldable" cell phone that opens up to a bigger screen. It might soon be time to say goodbye to the laptop).

Their message is clear - get mobile-ready, get fast and you will get the higher rankings and the phone calls.


Note:If you are interested in learning more about responsive mobile websites or how to increase loading times, contact a real estate technology company such as Home Junction.





Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


On occasion I check our website and find that the majority of traffic comes from desktops.  The same is true for our clients who deal in luxury real estate.  The photos do not look as good on a small screen as opposed to a desktop.  A

Nov 24, 2018 10:17 AM #3
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

eh, found a couple of errors and the speed was middle of the road, but I'm getting a great amount of leads from mobile weekly so I'm good.

Nov 24, 2018 08:43 PM #4
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Robert Caston - Thank you for attending a Conference held by Google and sharing this important information. I am going to re-blog your post without comments to myself to redirect others to your blog post. I am in hopes the people behind the scenes on ActiveRain will give you a Feature and hope others feel the same!

Dec 10, 2018 05:23 AM #5
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Very nice post, I saw this from the reblog of Patricia Feager, MBA, CRS, GRI one of the sweetest gals in the Rain!  Much to my surprise, the test said that my website was mobile friendly and the speed was average, which is a lot better than I expected to see, haha.

Dec 10, 2018 06:23 AM #6
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Robert Caston,

I too am coming from Patricia Feager, MBA, CRS, GRI post when she re-blogged your post. I wanted to thank her but she disabled her comments! I appreciate your sharing your experience and thoughts from the Conference held by Google. There is no question that having websites that are mobile friendly is important in the market place today. 

Dec 10, 2018 11:39 AM #7
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Great advice, Robert and I do need to check my mobile more often. I had someone address the speed and it was working well but, I haven't checked in a bit. Thanks for the heads-up!

Dec 10, 2018 07:46 PM #8
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Robert Caston - CONGRATULATIONS!!!! 

I am SO happy to see you received a FEATURE here on ActiveRain.

Cheers to many, many more!!!

Dec 10, 2018 07:59 PM #9
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I'm ready for mobile, but my Google Analytics show that most users on my website are still on a computer.

Welcome to blogging at Activerain - I hope you really enjoy it here.

Dec 11, 2018 01:31 AM #10
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Lace up the sneakers and dig in for faster speeds. Make it speed of thought quick to access all the information because your buyers, sellers, blog post readers all have other stuff to do besides read read read. What you put on this mobile fast website is just as important because without a helpful time saving and money pinching approach, they flit. Never to darken your online door again.

Dec 11, 2018 04:18 AM #11
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Thank you - great information.

I ran the test and I'm mobile friendly . . . but there are some issues regarding loading certain pages. I'll have to check that out.

Dec 11, 2018 09:59 AM #12
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

Thanks for sharing Robert! Most of my leads are mobile users so this is very helpful, just ran the test and shows my site is mobile friendly (although majority of the leads downloaded my app), we still get occasional leads who browse the site using their mobile phones. 

Dec 11, 2018 04:06 PM #13
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks for sharing all this information and the tests to evaluate our sites. Bookmarked so I can take a close look and see how I am doing,


Dec 11, 2018 10:36 PM #14

Thank you for sharing information.. I have a question can i forcefuly my website on AMP and than how google treat my website on mobile can you explain any seo issue?

Dec 12, 2018 12:44 AM #15
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

I will definitely check this out! Thanks for the education this morning.

Dec 12, 2018 06:40 AM #16
Elizabeth Y. Foulds
Long & Foster Real Estate - Saint Michaels, MD
Your St Michaels Realtor

Appreciate you sharing this.  Delighted that mine is good.  Best


Dec 12, 2018 07:16 AM #17
L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Great tip!  I had to move to a different host for speed, also added a 'call button' that shows up on mobile.  Has been a game changer.  www.agentferguson.com

Dec 12, 2018 08:05 AM #18
Samantha Smith
214.422.0729 www.SamIAmHouses.com - Rowlett, TX
Sam I Am Houses, Simply Texas Real Estate

Great helpful info shared!!! Thanks for adding links to check website "Mobile Friendliness" and speed!!!

Dec 12, 2018 08:08 AM #19
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Great to know. I appreciate the sharing of info. We all need the rankings.

Dec 12, 2018 09:16 AM #20
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

This is on my to do list for the end of the year. Thanks for putting those two helpful links in the blog!

Dec 12, 2018 01:02 PM #21
Rosalind Nicholas
RE/MAX Condos Plus Corporation, Brokerage - Toronto, ON
Toronto Condo Real Estate Agent, Toronto ON

Thank you Robert, for sharing this info and the links. I ran the test using your link, and had confrimation that my website is mobile friendly!

Dec 18, 2018 07:51 AM #22
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Robert Caston

Real estate market data & tools - Home Junction
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