After reading a well written, thought provoking post this morning by John Henry titled “The 2 Ft Rule May Change Your Life” I thought I’d share my thoughts on this. I’ll preface those thoughts with the fact that everyone must start at the beginning. No one begins any project at the finish line.
Having said that, the problem that arises with real estate agents beginning a career is, for the most part, they want immediate gratification. There is none in our industry, and that’s why so many agents fail before they “get off the blocks” in their race to the top.
It’s one step at a time, and that pertains to marketing. Success in the real estate business is in direct proportion to the agent’s ability and success with marketing.
Typically, agents will select a method or two for marketing themselves and their marketplace, in an attempt to make the phone ring. They do this diligently for a short period of time, and when nothing happens, the marketing ceases to exist. The brakes are on; the money spending stops; and the idle agent sits and waits.
The idleness and sitting at a desk results in another failed career or dead weight in an office, if they’re allowed to remain in place. Consistently working at whatever is chosen will eventually result in business. Patience and the awareness that every dollar must be earned by devoting time and money to business becomes a reality and most are not willing to participate.
This holds true with what we’ll soon be experiencing at the gym. New Years Resolutions will be full force on January 2nd, and the gym rats will throw out a date for when we will have our gym back again. In my opinion, it lasts about 14 days, at best. Same principle, different venue.
One step at a time is the right way, and only those who are hungry for that success will stay the course.
Just a thought to share….