Most Finish Before They Start...Looking for Immediate Gratification

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5gjK

After reading a well written, thought provoking post this morning by John Henry titled “The 2 Ft Rule May Change Your Life” I thought I’d share my thoughts on this. I’ll preface those thoughts with the fact that everyone must start at the beginning. No one begins any project at the finish line.

Having said that, the problem that arises with real estate agents beginning a career is, for the most part, they want immediate gratification.  There is none in our industry, and that’s why so many agents fail before they “get off the blocks” in their race to the top.

It’s one step at a time, and that pertains to marketing. Success in the real estate business is in direct proportion to the agent’s ability and success with marketing.

Typically, agents will select a method or two for marketing themselves and their marketplace, in an attempt to make the phone ring. They do this diligently for a short period of time, and when nothing happens, the marketing ceases to exist. The brakes are on; the money spending stops; and the idle agent sits and waits.

The idleness and sitting at a desk results in another failed career or dead weight in an office, if they’re allowed to remain in place. Consistently working at whatever is chosen will eventually result in business.  Patience and the awareness that every dollar must be earned by devoting time and money to business becomes a reality and most are not willing to participate.

This holds true with what we’ll soon be experiencing at the gym. New Years Resolutions will be full force on January 2nd, and the gym rats will throw out a date for when we will have our gym back again.  In my opinion, it lasts about 14 days, at best. Same principle, different venue.

One step at a time is the right way, and only those who are hungry for that success will stay the course.

Just a thought to share….

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
3,043,063
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Good morning,  Barbara - more wise words. I have it said it before and I will likely say it again. This forum continues to inspire ideas/thoughts/discussions that are meaningful.  And as Martha Stewart might say " And that's a good thing".  Thank you- - - now off to read John's post.

Nov 25, 2018 08:48 AM #11
Rainer
462,966
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

I like how you laid out everything in order of steps to get there!!!

Nov 25, 2018 08:49 AM #12
Rainmaker
4,599,747
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Sheila Anderson  nothing is guaranteed...you're right.... but every marketing method deserves some serious research to determine if it's right for that area.... if everything is a "go" then one must go and not stop....

Michael Jacobs every post has a thought to write about.... I'm looking for my next one now, before the 1:00pm kick-off.... Pats and Jets!!! my boys took the day off.... I'm too busy with awards posts to get their thoughts in order.... I took over today!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Nov 25, 2018 08:51 AM #13
Rainmaker
4,599,747
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Sham Reddy it's an easy path to follow....the key is to follow it through to the point of the phone ringing.....

Nov 25, 2018 08:54 AM #14
Ambassador
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Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

New agents need mentoring to get it.  Left to their own devices, they will fail when they don't get instant gratification.  Same with January newbies at the gym.  Do  any of the experienced gym members make a point of reaching out and motivating the newbies?  Even if you did, only a small percentage would take to it, but still, that's a small percentage of lives changed.

Nov 25, 2018 09:57 AM #15
Rainmaker
4,599,747
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Chris Ann Cleland most at the gym will migrate to the treadmills.... they'll have their friends next to them and chat.... not serious about what they're doing.... they could be offended by an offering of working with them on a machine...everyone at the YMCA is welcoming and NEVER judgmental....NEVER.

Nov 25, 2018 10:01 AM #16
Rainmaker
3,848,529
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Very few new agents are successful right out of school unless they have a great base of contacts.

Nov 25, 2018 03:56 PM #17
Rainmaker
4,599,747
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

that's right William Feela and they must realize what it takes to get that first phone call.....

Nov 25, 2018 04:02 PM #18
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi BarbaraT- it would be nice if we could twitch our noses and be where we want to be. But, that's not the real world. The learning and growth come from the journey. 

Nov 25, 2018 04:57 PM #19
Rainmaker
401,721
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Well said Barbara! I understand the process very well. When I started selling Mack Trucks I had no customers, my father and uncles said you don’t get any existing customers. GO FIND SOME NEW ONES. I rode many a mile and knocked on a lot of doors before I finally got a sale. I can still see the first truck I sold, an old blue “White Road Boss”. I think about those days when I get down.

Nov 25, 2018 06:36 PM #20
Rainmaker
2,321,958
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I have belonged to my gym since 2006.  That's twelve years.  I go regularly, mostly to swim.  I can attest to the compings and goings of those who finish before they start.

Nov 25, 2018 06:41 PM #21
Rainmaker
2,321,958
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

Nov 25, 2018 06:42 PM #22
Ambassador
3,577,231
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                            

                                           thank you, BarbaraT!

Dec 01, 2018 05:04 PM #23
Rainmaker
2,715,704
Nina Hollander
Coldwell Banker Residential Brokerage | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Barbara... this expectation of instant gratification and constant state of happiness is a scourge on our society. Life just doesn't work that way. Too many real estate agents think that short term solutions will fix long term issues and fail as a result.

Dec 02, 2018 04:13 AM #24
Rainmaker
463,020
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Thank you to Kathy Streib for including your post in her weekly feature. I think most new agents are just unprepared for the long-haul.  This is not an 'overnight success' business...it takes continual effort and perseverance!

Dec 02, 2018 09:34 AM #25
Ambassador
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Barbara Todaro  It may take up to 6 to 18 months to find success in marketing .There is seldom instant gratification

Dec 02, 2018 10:15 AM #26
Rainmaker
1,295,625
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I really wish there was a segment of new agent license courses that focused on marketing and prospecting. People should be able to decide whether this is the business for them before they even get to their license. Most new agents have no idea what it takes to get leads and then to turn those into clients. 

Thanks for your post!

Dec 03, 2018 03:22 AM #27
Rainmaker
1,437,034
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Barbara Todaro, expecting quick results with minimal work applies to so many areas in our lives. There's no magic pill, just takes consistent hard work. 

Dec 03, 2018 05:43 AM #28
Ambassador
3,782,398
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Barbara

It’s always a pleasure to read posts from you with such well-articulated and wise advice. Great reading for those just starting out, and a reminder, perhaps for some others.

Jeff

Dec 04, 2018 06:56 PM #29
Rainmaker
105,284
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

Good point Barbara.  I think we do not methodically apply marketing techniques as you have so well articulated in previous posts.  We try something once or twice and then if there is only a dribble of response we stop and get discouraged.  

We do have to apply ourselves persistently in order to achieve results.  It is often a longer process than one would like, unfortunately.  But I still believe that direct contact, either face to face or at least via phone, is the fastest way to get a deal going and sealed.

Dec 06, 2018 08:58 AM #30
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