Top 3 Reasons to Do Listing Marketing

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Top 3 Reasons to Do Listing Marketing 


In this short article we will go over why it is so important to do listing marketing on your coming soon listings, on your new listings, status change listings, contract pending listings, and sold listings. 


1. To do your best by your seller with whom you have a contract with to market their property. 


When we get a listing it is in the best interest of our sellers to market their property wherever we can for them in a tasteful way. 


When you do your listing marketing, putting your listings in the MLS and then letting ListHub syndicate the listing across the portals on the internet is the lazy way out. It is a disservice to your sellers. 


We do over 78 action steps on marketing each of our listings. And we do these steps for many agents around the country and Canada. 


It all starts with the story. Every house has a story.. and every seller deserves their house story to be told and shared. 


Our writing team does an amazing job writing the house stories.  


Then we create a video to help with visuals, with optimization, and with garnering the emotional appeal. 


I won't be sharing the entire list of 78 very specific tasks we do but you can see and learn more about it in my video :


These are  tasks we do that directly impact your reach on the internet for your listing. 


It takes about 18 to 20 hours to do all of these steps. And it is time well worth spent because you are showing your seller that you really do care and are trying to get their marketing in front of the most people possible, through all different kinds of channels. 


2. To get more listings! This is an excellent tool to share on your listing presentations. 


After all, the only way you are going to stay in business is by getting more listings. 


When we do our listing marketing with a listing in a specific neighborhood where we want to get more listings in, we prepare a listing presentation which contains some of the marketing steps we will be doing for the seller. 


We print out the actual screenshots of our listing marketing so it is real. The sellers see this is for real. It is not some canned presentation with just logos of the sites we put their listing on. Most companies all have this in their presentation so it falls on glossed over eyes. 


And the seller can not see the marketing or feel the emotions when you show some chart or list. 


Making it real but actually printing out current marketing - this works. They get it. 


And it is SO easy to get the listing when you show the actual proof that you do what 99% of the other agents do not do.  Find our more on my page here: BloggingForListings


Here is a screenshot of a sample of the first part of a listing story - 


Listing Marketing Services for Realtors


3. To get your brand on the internet, to establish credibility, and to get your name out there and to add value to your SEO strategy:


Using keywords in the house story helps google to find your content and present it to potential buyers and OTHER SELLERS! 


Sellers will search for you on the internet after you have left their house or gotten off the phone with you. They will search for agents in their neighborhood. 


You want to be the one they find. You want them to see the marketing you are doing for your current sellers. 


And if you are in Canada, you need to get going with these marketing tactics. Currently, we are most often able to get listings for Canadian agents on page one of 


Not all the time.. but it is SO much faster and easier than in the United States because you don't have those big box sites like the zippo. 


There is so much more.. but this is a good starting point on why you need to do proper and complete listing marketing. Find out more here:  Blogging For Listings. 


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 11/26/2018 11:55 AM
  2. Frank Rubi 11/27/2018 02:37 PM
  3. Will Hamm 01/05/2019 08:58 AM
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Blogging & SEO
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Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Beautiful! I can tell you that having listings gets me listings every single time. Pretty marketing impresses sellers and sells the listings too!

Nov 26, 2018 11:22 AM #1
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Katerina Gasset what a terrific opportunity for listing agents who do not have the time nor "the ability" to professionally market their listings.... I'll be sure NOT to show tammy the price you're charging for similar marketing pieces.... my fee ranges between $500.00 to $8,500/listing depending on the sale price of the listing!!!! AND YOU CHARGE $197/LISTING....  agents should be waiting in line with numbers, just like the deli, to send you their listing info for $197/listing.... 

that's "short money" for the work you're doing.... I do not provide as much as you ... nor will I be in the future, I assure you.... I like to spend time at the gym!!!! 

Nov 26, 2018 11:41 AM #2
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Wow Katerina, What a great blog to learn from.  Can I reblog this sometime down the road?

Nov 26, 2018 12:29 PM #3
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

I just signed up for one. Suggestion, what if I have 2 at the same time Katerina Gasset maybe you could add a quantity?

Nov 26, 2018 01:17 PM #4
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

Excellent post Katerina Gasset and I would have missed it if it were not for Barbara Todaro .

Nov 26, 2018 01:41 PM #5
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Oh, Katerina Gasset - Thank you for providing some wonderful information about marketing a listing to get great results and more listings too! I am going to spend some time studying this further. You may have come across AR as my fairy godmother today - Just in time! I need to get a listing sold and more listings and/or buyers!!!

Thank you!

Nov 26, 2018 04:03 PM #6
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Katerina Gasset - Congratulations! You have been featured on the BananaTude Group! Thank you for your great ideas and for support to AR members. Make it a great day!

Nov 26, 2018 04:16 PM #7
Dennis and Sunshine Smith
RE/MAX By-the-Sea (N Coastal San Diego) - Carlsbad, CA
Making a Difference 4U in San Diego Real Estate

Every home has a story! Tell the story of your home and get it sold. Great post.

Nov 26, 2018 09:37 PM #8
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

With our pre marketing and thinventory...listings are disappearing very quickly but good program to keep in mind as markets balance.

Nov 27, 2018 03:43 AM #9
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Katerina, do you do this with commercial lots? I am definitely interested in trying it with one of my land listings, if so.

Nov 28, 2018 04:37 PM #10
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Katerina. It is about distinguishing yourself from the others as we would distinguish their home from the others. Nicely done.

Dec 08, 2018 05:26 AM #11
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Katerina Gasset,

I'm so glad that Carol Williams featured your post in her Second Chance Saturday series! You are right..listings will get more listings. Every home has a story and its up to us to tell that story when we list a home. Listing marketing is the key to obtaining a listing and getting an offer! That is the goal.

Dec 08, 2018 10:03 AM #12
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

This is terrific information, Katerina - thank you. Every house DOES have a story, it's just a matter of determining what that is and telling it...something many agents are probably not adept at doing.

Dec 08, 2018 11:12 AM #13
Ana M. Valdivia - REALTOR
Realty Connect USA - Woodbury, NY
Real Estate Professional

A very good way to impress the sellers.

Dec 10, 2018 06:11 PM #14
Dennis J. Zisa & Associates, Inc.
Dennis J. Zisa & Associates, Inc. - Camden, NJ
28 years in So. Jersey and the Greater Camden area

You have effectively laid out what every real estate professional should strive to do. Thanks for putting this great advice out there!

Dec 11, 2018 08:17 AM #15
Tilly Mezger
Tilly Mezger - Tahoe Truckee Real Estate Group - Truckee, CA
Who else for something so important

Hi Katerina!  Your service is exactly what I have been looking for.  I just signed up and look forward to working with you!  Much appreciation for your hard work.  Warmest holiday wishes.

Tilly Mezger

Lake Tahoe, Truckee, Incline Village, and Reno Nevada Real Estate


Dec 11, 2018 09:25 AM #16
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

You're a really hard worker and overachiever and I commend you for everything you do to share your knowledge.

Dec 11, 2018 11:34 AM #17
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

This is interesting and I may try it after the first of the year...I have a listing that's lingering on the market...

Dec 12, 2018 01:15 PM #18
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA.

This is a great post.  I always consider every listing like a 'newborn baby' - and I can't wait to have the professional photos completed so I can share it with the world!!

Jan 05, 2019 09:07 AM #19
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

The lazy agents are not those that get multiple offers and record prices. Many local opportunities for promoting a listing.

Jan 05, 2019 10:38 AM #20
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