Backlinks from press releases still work.
Press releases can get you really valuable and high authority backlinks to your website. A backlink from a news media outlet counts for credibility in the eyes of Google.
When one of the major outlet affiliates publishes your press release on their website or in their print media, you can add the sought after: As Seen On... ( name of news outlet) logo on your website. I am sure you have seen those in ads and on websites.
There are 2 kinds of press releases with 2 very distinctive goals. You really want to be doing both of these.
The first one is the online press release. The purpose of this press release is to get a strong authoritative backlink from a news media website with high domain authority.
It would be an awesome bonus to be able to get national exposure from a national news agency or news station, but this is rare, no matter what you read from many online publicists.
The second one is the local press release. The goal here is to get your face in your local papers, get you on the local news, and build your reputation and credibility.
Both are submitted online these days.
Online Press Release Submissions:
Who wouldn't love a backlink for a low cost from a high authority domain?
Don't everyone raise their hands at once:)
- You find an online press release submission site and follow their guidelines carefully.
- Your press release will get turned down if you don't follow the rules.
- Then submit the press release to the submission site.
PR Web is the most known of the press release submission sites.
For the correct submission their fee is around $380 per submission.
The site we use is similar but because we have a pooled account, we get a deep discount on the submission site.
You will get published if your press release is newsworthy. There are many ways to make your press release newsworthy.
Local Press Releases:
For your local press releases it is very important for you to find out who the editors are, their names, their email addresses, social media profiles, etc.
Spending some time networking with them on social media and at local events, like Chamber of Commerce events, will help you get your releases printed and published.
- Make sure your press releases are written in the correct press release formatting. This is very important as the editors usually throw away the ones that come in which look like someone did not know what they were doing.
Here is a site that has free press release templates for different venues that you can use-
- Always write your press releases in third person. This is a time where you don't toot your own horn. Have others toot it for you; your virtual assistant, your secretary, your admin, your sister...
- Include a photo with every press release, for the local ones and the backlinking ones.
You can order press releases for online submission through our pooled discount rate.
One of our clients is a real estate agent in California and he has a membership to an top level press release submission site.
He has allowed us all to use his account for a very reduced rate so we don't all have to buy the expensive submission accounts.
This is a monthly service that will give you some very strong backlinks.
We can also write the release for you for a very low fee of only $40. All you need to do is give us your keywords, contact information, and subject or we can create the subject for you.
If you would like us to handle your local press releases, we can do this for you too but this service is part of our block of hours tasks as admin tasks. Text me at 561-502-1577 for more info on ongoing admin support services.
Order your press release package here: