This is more than a book it is a guide to start practicing CRE. Below is the prologue of my book:
Welcome to the wonderful world of commercial real estate! Perhaps you purchased this book because you are a residential agent who always wanted to “do a commercial deal” or perhaps shift your focus to commercial properties and clients. Maybe your new to the world of commercial real estate and you want to ensure you grasp the fundamentals, as you recognize these are essential to launching your career. Or maybe you are already a seasoned commercial real estate veteran, and as a lifetime learner you continue to work on improving your skills.
Regardless of why you selected this book, you want to learn. As the founder of the Massimo Group, North America’s premier commercial real estate coaching organization, I have had the privilege of working with scores of top producing brokers, and most talented coaches, such as JM Padron, in the world. They too are lifelong learners.
Starting Out and Being Successful in Commercial Real Estate will introduce you to 3 essential elements of commercial real estate brokerage success:
- Identify the different types of properties and understand the difference between an end user and investor.
- Understand the fundamentals of financial analysis and the performance of an investment, including financing leverage and how to estimate value.
- Recognize the difference of working with buyers/tenants and owners/landlords, how to master an exclusive listing presentation and procuring an exclusive buyer/tenant representation agreement.
Whether Starting Out and Being Successful in Commercial Real Estate serves as your launching pad or a refresher, it will provide you with the information you need to grow your commercial real estate skills. JM’s book provides you a guide to be better prepared for the complex, crazy and wonderful world of commercial real estate.
Rod N. Santomassimo, CCIM
Founder / CEO
The Massimo Group