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How to increase the bust line!

Services for Real Estate Pros with Rate A Home

Bust lines in business is the last thing all of us want to increase. The Bust Line in business equates to bankruptcy, out of business, done, over, nadda, whatever you want to call it, you are busted.

As our bust line gets closer the party is over in this case. Real Estate Professionals in most cases create their own bust line by not taking the B.R.A. approach. BRA? Now you are scratching your head I'm sure.



  • *B = Being           
  • *R = Real Estate
  • *A = Active         

How to increase your Bust Line.

  1. Don't learn how to Blog. Stay transparent to the general public.
  2. Don't become part of a Free Real Estate Network, over 89,300 members have to be wrong, right?
  3. Don't market yourself and your listings or products online. 80%+ home buyers start their search on the Internet, there's still 20% you can capture. Good odds! Plus, who would read these dumb posts anyway?
  4. Don't add anything free to your web site or blog page. A Lead Generating Program could produce more clients, that means more work and time away from leisure activities to attend closings.
  5. Don't further your Real Estate education. We all know it all anyway, we are licensed Professionals.
  6. Don't Net Work with Real Estate Professionals outside of your area, you may learn something new that may delay your Bust Line.
  7. Don't try any new programs that would save you time and expenses by removing wasted return trips to showings. Paying the large gas bills makes for a great write off on taxes! "Streamlining" the Buying Process is a naughty word when increasing the Bust Line.
  8. Don't be a leader in your Profession. Leaders are so over rated, plus they have more clients which equates to more work, that leads to more income. Don't do it!
  9. Don't help anyone else in your Profession with the knowledge you have, they might have an idea they can return that will hurt your goal in your Bust Line drive.
  10. Don't ever read blogs again, it takes time and they give you idea's to better yourself, thereby increasing the Bust Lines delay.

There's two side to the Real Estate battle field, winners and losers.

Winners, love a Bust Line that has nearly consumed their lives. No new clients, No more showings, No more meetings, No more income, No more work, No more closings, but hey, free time on their hands.

Losers, hate the Bust Line. They have clients, public presence, closings, cash, and involvement with 89,299+ online Net Working Friends. What a miserable life!



The Dave Ruwe Homes Team
Re/Max Lakeshore - Grand Haven, MI

Duane, very creative and true. It is similar to comments I just made on another one of your blogs. People don't want to go the extra step to have a strong business. It amazes me how many agents don't have a business plan.


May 31, 2008 08:33 AM
* Rate A Home
Rate A Home - Saugatuck, MI

Matthew, LOL, McDonald's! Glad you enjoyed and took the time to read all the way through and not just look at the pictures, grin.

May 31, 2008 09:08 AM
Bart Whitmore
Keller Williams- Louisville - Louisville, KY
Real Estate Agent

Very nice post, you make some very valid points, winner or loser we all have to decide which we wi

May 31, 2008 01:03 PM
Harold "Hal" Place
A1 Connection Realty, Inc. - Sun City Center, FL

Hi Duane,

Ur 2 funny!!  Cute lead in....and good points as well.

Jun 01, 2008 10:30 AM
Mike Saunders
Retired - Athens, GA

Duane - it's not often someone can successfully integrate women's underwear into a real estate blog.

I like you approach.

Jun 01, 2008 10:40 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Catchy title Duane, but you already thought about that ahead of time. But all your points are well taken. If you're not moving with the times you're headed to a BUST. Eye candy always helps to keep us guys interested : )

Jun 01, 2008 11:09 AM
* Rate A Home
Rate A Home - Saugatuck, MI

Sharon, LOL, I was always a picture guy myself. Probably wouldn't have taken the time to read through to find the true meaning at one time.

Thanks for stopping by and commenting.

Have a great day in The Rain,


Jun 01, 2008 01:40 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Duane:  Cute post, but makes a powerful point.  Staying isolated and not seeing the benefit of networking with other agents is certianly not helping many agents business.  But it IS like putting fertilizer on mine.  :)

Jun 01, 2008 02:21 PM
* Rate A Home
Rate A Home - Saugatuck, MI

Dave, so true. It's time for the agents to step outside their B.R.A's, hhhmmmm that didn't sound right. LOL

Jun 01, 2008 03:07 PM
Cheryl Willis
RE/MAX Solutions- OZARK MISSOURI - Mount Vernon, MO
MO Broker - Mt Vernon, Monett, Aurora, Barry & Law

Ok, I just ran over to congrat you on your 5000th and this is what I see??????  come on, I am printing this for my Broker- you are making my point (didn't really read it b/c I am going to print it out and let Broker read it BUT if I did read it.. oh never mind I forgot what my point was)  Thanks- cheryl

Jun 01, 2008 03:30 PM
* Rate A Home
Rate A Home - Saugatuck, MI

Bart, true, it's all up to us!

Thanks for stopping by and commenting.

Jun 01, 2008 07:21 PM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

DUANE - Great job of marketing in this post.  I'm guilty of flying around in the rain, and not learning more about what Rate-A-Home is.  Your links in this post forced me to take time and learn a bit more about what you are doing.  It's an interesting business, and one that can be very helpful to people.

Jun 01, 2008 09:34 PM
* Rate A Home
Rate A Home - Saugatuck, MI

Hal, LOL on the good points, no pun intended, right? Grin.

Jun 02, 2008 06:04 AM
* Rate A Home
Rate A Home - Saugatuck, MI

Mike, LROL, thought I might be able to "slip" that in some where.

Thanks for stopping by and commenting.

Jun 02, 2008 01:27 PM
Barb Overmann
Keller Williams Realty - Lugoff, SC

And definately don't answer your phone! 

Jun 02, 2008 03:37 PM
* Rate A Home
Rate A Home - Saugatuck, MI

Gary, ohh, good use of words with "Bust"! LOL. Eye candy is always good. Thanks for stopping by and commenting.


Jun 02, 2008 05:08 PM
* Rate A Home
Rate A Home - Saugatuck, MI

Chris, well said with staying isolated. 90% seem to be doing exactly that!

Thanks for stopping by,


Jun 02, 2008 05:30 PM
* Rate A Home
Rate A Home - Saugatuck, MI

Cheryl, LROL, you had me confused for a minute! Glad you took the time to read through the post. Hope your Broker doesn't confuse it with the other anatomy that's a little higher and in the front, then what I was talking about here. Ones about losing it, the others about gaining...Grin.

Thanks for stopping by.


Jun 02, 2008 06:09 PM
* Rate A Home
Rate A Home - Saugatuck, MI

Adam,  kudos to you for taking the time to check out our program. It's a different way of buying Real Estate that most agents won't take the time to investigate because it's not what the forefathers of Real Estate had done. Of course our forefathers didn't use blogs, cell phones, faxes, electronic signatures, so there is still a chance that someone might think outside the box and try a service that is unique to the other 1M agents out there. Gosh, unique, think that's what an agent would want to be in the crowd of real estate life.

Thanks again,


Jun 03, 2008 06:42 AM
* Rate A Home
Rate A Home - Saugatuck, MI

Barb, LOL, good point!

Jun 03, 2008 08:18 AM