You Need QUALITY Photographs to Sell Your House!

By
Real Estate Broker/Owner with Fred Griffin Real Estate Florida Broker BK436788
https://activerain.com/droplet/5gmS

     We live in a visual age.  The PHOTOGRAPHS of your house are the most important part of your presentation.  When home buyers are surfing Zillow, Realtor dot com, Trulia, and other real estate websites, they are looking first at the PICTURES.

     You want sharp, "magazine-quality" photographs that will POP!  Your photos need to draw buyers in, so that they will read the description of your house.  You want those Buyers to pick up the phone and call to set up a showing appointment.

   Does your Listing Broker take professional photographs, or do they take so-so pictures with a smartphone?  A good listing Broker will use a professional photographer.  

 

 

     In Tallahassee, a photographer may charge $150 to $300, depending upon the square footage of the house, and the number of photos. 

     Many Realtors include the cost of professional photography in their marketing package.  Other Realtors may pass that cost on to you, the seller.  Frederick Griffin, Licensed Real Estate Broker in Tallahassee Florida, covers the cost of professional photography when you list your house with his company (subject to listing contract terms and conditions).  

 

  

    What NOT to do:

    It is not recommended that you take photos with a smartphone, or with an inexpensive point and shoot camera.  You have probably seen blurry, distorted, poor-quality photographs of houses for sale on Zillow, Realtor dot com and other internet real estate sites.  Those crummy photographs turn away potential buyers.  They will skip that house and move on.  You want sharp, clear photos of your house to draw buyers in!

     Can my real estate agent or real estate broker take the photos?

     What if the real estate agent says that he or she can take the photos themselves?  Some real estate agents are skilled photographers.  Some agents have DSLR cameras and the skill and experience to take top quality photographs.  If your agent offers to take the photos, ask to see examples of that agent's listing photos.  If the pictures look amateurish or cheesy, insist on a professional photographer (you need to do this BEFORE you sign a listing contract).

     Can I take the photographs myself?

      Once again, do you have the skill, experience, and professional photography equipment necessary to take magazine-quality photographs?  If yes, then go ahead.  But if you are planning to take photos with your cellphone camera, or an inexpensive point and shoot camera, don't.  If you don't understand exposure value, shutter speed, F-stops, and other photography terminology, then do not take the pictures yourself!

 

     

     Preparing your house for the professional photographer.

     Your house must look bright, fresh, and uncluttered.  The infographic below explains your part in taking high quality photos of your house!

________________________________________

Posted by

Frederick Griffin, Licensed Florida Real Estate Broker    

 

Fred is on Leave of Absence from the ActiveRain Community,

effective January 2019

      

     If you need to speak with Fred, use the CONTACT button on this page.  

  

 

 

 

Tallahassee Florida Metropolitan Area    

 

Disclaimer:  Nothing in the above blog article is to be construed as legal advice, tax advice, or financial advice.  For legal advice see an attorney.   For tax advice or financial advice see a tax attorney, certified public accountant, or other qualified professional.

 

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Rainmaker
1,054,278
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good evening Fred Griffin 

Thank you for sharing your information with us. You are absolutely correct, you should always have professional photos in your listing. 

Have a great day.

11/29/2018. 

Nov 29, 2018 04:49 PM #1
Rainmaker
4,406,874
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Fred,

We always tell people to buy a copy of Arhitectural Digest and look at the pictures.  The first editor. Paige Rense, told how she would get piles of pictures and home to select each month.  She and her other editors would look through all of them and select the very best...we learned a lot from her keen eye.  Lighting  is the most imporant facot and HDR is the next. A

Nov 29, 2018 05:26 PM #2
Rainmaker
142,440
Suzanne Cutler
Success! Real Estate - Braintree, MA
617-549-5829, Braintree MA, Realtor, Real Estate

Yes, I always have my photographer take the pictures for me.

Nov 29, 2018 06:16 PM #3
Rainmaker
520,955
Lisa Friedman
Great American Dream Realty - Essex, VT
29 Years of Real Estate Experience!

Excellent post, Fred. Quality photographs definitely cannot be underrated.

 

Nov 29, 2018 06:20 PM #4
Rainmaker
145,060
Damon Botticelli
Silver State Realty & Investments - Las Vegas, NV
Realtor - Las Vegas Real Estate

Very good points. ...and even when you do hire a professional photographer, choosing the right one can make a big difference in the end result. In addition to the right equipment and technical know how, having "a good eye" is not always a given.

For example, these pictures are of the same room taken by the same photographer with the same equipment. Doesn't the second picture look much more pleasing?

Bad angleBetter angle

Nov 29, 2018 06:20 PM #5
Anonymous
Nancy Safran

I'm a professional home stager in the Providence Rhode Island area and I completely agree! Buyers don't visit a home without first seeing it on line and those photos create that critical positive first impression. Buyers know what they see, its our job to show them dynamic photos that showcase all the potential in the property.

Nov 29, 2018 06:28 PM #6
Ambassador
2,204,524
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

A professional photographer can bring out the natural beauty and personality of a home, putting it in good light when potential buyers get online to view. Great points Fred!

Nov 29, 2018 07:15 PM #7
Rainmaker
3,059,194
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Fred... you are singing a song I started singing almost 20 years ago when I first insisted on professional photographs for all my listings, regardless of price. I have no doubt that one reason my DOM for listings has been lower than that of my market every single year is because of the photography.

Nov 30, 2018 04:22 AM #8
Ambassador
2,352,294
Fred Griffin, on leave of absence from ActiveRain
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Ron and Alexandra Seigel comment 2

   I may include a copy of "Architectural Digest" in my listing presentation.  Thanks for the idea!

Nov 30, 2018 07:32 AM #9
Ambassador
2,352,294
Fred Griffin, on leave of absence from ActiveRain
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Damon Botticelli comment #5

    The trained eye of a photographer is like that of an artist.  Your photos are a great comparison shot.

Nov 30, 2018 07:33 AM #10
Ambassador
2,352,294
Fred Griffin, on leave of absence from ActiveRain
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Wanda Kubat-Nerdin - Wanda Can!   comment #7

        Well said, Wanda.  I think I take decent photos, but when my photographer shows up, I am just blown away by the quality of her pictures. 

Nov 30, 2018 07:35 AM #11
Ambassador
2,352,294
Fred Griffin, on leave of absence from ActiveRain
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 re: comment #8 

     Let's make it a duet Nina Hollander.  "Professional photographs lower your days on market!" 

Nov 30, 2018 07:36 AM #12
Rainer
160,849
Jim Harper
Atlanta Communities Real Estate - Marietta, GA

Yes Fred, Yes! Thank you! It is absolutely a disservice to a client to take photographs with a cell phone, or in poor lighting conditions, or ... I don't care how skilled the taker is, nor how  the home is priced. Poor quality pics mean less showings. And poor representation of your client's interests. 

Nov 30, 2018 08:23 AM #13
Ambassador
2,352,294
Fred Griffin, on leave of absence from ActiveRain
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

   Jim Harper  comment 13

    Hi, Jim.

         Sellers pay Realtors thousands of dollars to sell their house.  It is definitely a "disservice" not to use a professional photographer.

Nov 30, 2018 08:36 AM #14
Ambassador
2,841,135
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Fred it's so important to have professional photographs for every listing. We've had the same photographer for many years and honestly am very grateful for his incredible talent. He a genius!

Nov 30, 2018 10:00 AM #15
Rainmaker
4,406,874
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Fred,

Thank you for your mention, and we agree, it is a great tool for a listing.  There used to be a Florida Architecture Magazine, we worked with in buying the pictures they took of a listing our client had.  A

Nov 30, 2018 12:51 PM #16
Ambassador
2,352,294
Fred Griffin, on leave of absence from ActiveRain
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Anna Banana Kruchten CRB, CRS 602-380-4886 comment 15

   It's wonderful to have the same trusted professional.  Someone who you can call, and you know they will do a great job!

Nov 30, 2018 03:14 PM #17
Rainmaker
1,224,159
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Hard to believe in this day and age, Fred Griffin ... that this is still up for debate or discussion.  We are such a visual society anymore.  The need for great photographs is obvious ...

Gene

Dec 03, 2018 09:24 AM #18
Rainmaker
510,974
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

This is a real pet peeve of mine--poor photos on a listing!  Don't the sellers ever check what the house looks like online!  Using a professional is a must, and it makes such a big difference!

Dec 03, 2018 11:58 AM #19
Ambassador
1,631,683
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

In this competitive age there is no reason to be an amateur. Pro photos and drone photgraphy are essentials in my opinion.

Dec 03, 2018 02:52 PM #20
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