We live in a visual age. The PHOTOGRAPHS of your house are the most important part of your presentation. When home buyers are surfing Zillow, Realtor dot com, Trulia, and other real estate websites, they are looking first at the PICTURES.
You want sharp, "magazine-quality" photographs that will POP! Your photos need to draw buyers in, so that they will read the description of your house. You want those Buyers to pick up the phone and call to set up a showing appointment.
Does your Listing Broker take professional photographs, or do they take so-so pictures with a smartphone? A good listing Broker will use a professional photographer.
In Tallahassee, a photographer may charge $150 to $300, depending upon the square footage of the house, and the number of photos.
Many Realtors include the cost of professional photography in their marketing package. Other Realtors may pass that cost on to you, the seller. Frederick Griffin, Licensed Real Estate Broker in Tallahassee Florida, covers the cost of professional photography when you list your house with his company (subject to listing contract terms and conditions).
What NOT to do:
It is not recommended that you take photos with a smartphone, or with an inexpensive point and shoot camera. You have probably seen blurry, distorted, poor-quality photographs of houses for sale on Zillow, Realtor dot com and other internet real estate sites. Those crummy photographs turn away potential buyers. They will skip that house and move on. You want sharp, clear photos of your house to draw buyers in!
Can my real estate agent or real estate broker take the photos?
What if the real estate agent says that he or she can take the photos themselves? Some real estate agents are skilled photographers. Some agents have DSLR cameras and the skill and experience to take top quality photographs. If your agent offers to take the photos, ask to see examples of that agent's listing photos. If the pictures look amateurish or cheesy, insist on a professional photographer (you need to do this BEFORE you sign a listing contract).
Can I take the photographs myself?
Once again, do you have the skill, experience, and professional photography equipment necessary to take magazine-quality photographs? If yes, then go ahead. But if you are planning to take photos with your cellphone camera, or an inexpensive point and shoot camera, don't. If you don't understand exposure value, shutter speed, F-stops, and other photography terminology, then do not take the pictures yourself!
Preparing your house for the professional photographer.
Your house must look bright, fresh, and uncluttered. The infographic below explains your part in taking high quality photos of your house!