Facebook Fridays - 3 Things You Need To Stop Doing!

By
Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com
https://activerain.com/droplet/5grZ

Facebook Fridays - Courtesy of Anita Clark Realtor


~ Facebook Marketing Tips ~

Have you seen, read, or heard about biz owners who are generating new clients from FB without seemingly doing much to create page interest? Maybe that someone is you!

Perhaps the opposite is true and you are slogging away daily without any success. Sound familiar? If you find yourself in the latter category, you may be sabotaging your efforts without knowing it.

Here are 3 things you definitely should stop doing on Facebook if you want more business...

  • Stop Being Controversial. No one likes a keyboard crazy. No.One. Whether it is politics, religion, or your favorite hot button topic, an insistence on proving your point or degrading someone else's position will do nothing to help you gain new clientele or referral biz. More often than not all you end up doing is looking like an @$$. If that is your goal, carry on. For the rest of us, staying civil and avoiding controversy is the best approach if we want to gain more biz opportunities.  
  • Avoid Using Your Personal Page for Businesss. It is very tempting, especially since you probably have a much larger following (including friends/family) on your personal page. The reality is, it is a violation of the Facebook Terms of Service and could get your account deleted (can you imagine all your effort gone in a second). Instead, establish a business page and work at improving it so it becomes a money maker for you.
  • Eliminate Hit & Run Marketing. Would you continue going to a FB page that does not answer your questions or engage with you when you leave a relevant comment? Of course not and home buying/selling consumers will not either. You have to do more than just leave a link/photo on your page and expect results. You build trust via interaction which can result in new leads and even clients. 

Now is the time to make Facebook marketing a priority in 2019. What do you have to lose (other than future clients to your competitors if you do nothing)?

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


 

 

KAREN FUNK

Karen Funk Hybrid Brokers Realty

 

Jessica Hood, REALTOR®

The Roskelly Team - Fort Meade area Real Estate

 

The Weiland Group of Keller Williams Realty

The Weiland Group

 

Beth Atalay

Beth Atalay-CAM Realty - Where to Live in Orlando

 

Kristie Edwards

The A Team at Keller Williams


Facebook Articles

More practical tips and advice on ways to improve your FB marketing can be found below. You will also find a very interesting bonus article on local citations that is well worth your time to check out. Check them all out and I bet you will find a few nuggets you can put to good use.  ;-) 

11 Copywriting Tips for FB Ads and Chatbots

6 Facebook Lead Generation Errors to Avoid

FB Attribution Advice: Viewing Top Sources

4 Ways to Improve Your Facebook Visibility

Simple to Follow Facebook Marketing Guide

Bonus: Linked Unstructured Citations: How To

Happy Facebook Friday! ;-)


Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Brian Quinn 12/07/2018 08:15 AM
Topic:
Real Estate Sales and Marketing
Location:
Florida
Groups:
Marketing, Ideas and Methods That Work!!
Social Media Marketing
Facebook Tips
Facebook Fanatics
Facebook Fridays
Tags:
facebook
social media
facebook tips
facebook advice
facebook fridays

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Show All Comments
Rainmaker
2,226,809
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Rose Mary: It can be an excellent secondary source of new biz if we commit and learn to use it correctly.

Smart move Chuck. Having strong opinions on social media can turn off consumers.

Anne: Come back and share the URL to your FB page once you make the move and I will add you to a future article. 

It sounds like you are ready to make things happen. Kudos to you Dennis!

Tonya: I have seen sites zap long-standing active accounts without notice. We better believe FB can and will do the same if we do not follow their rules.

Music to my ears. Thanks John. ;-)

Dec 08, 2018 09:37 AM #35
Rainmaker
4,967,924
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations, Anita, on your feature recognition. This is excellent advice to share.

Dec 08, 2018 10:31 AM #36
Rainmaker
1,416,321
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

About always have great advice when it comes to Facebook. Have a productive weekend.

Dec 08, 2018 11:23 AM #37
Rainmaker
340,213
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

I love your series Facebook Fridays, Anita Clark     Although I have a business page and post a mix of humor, useful information, and listings, I did recently post a listing on my personal page with the question "what do you think about this property tour?"   It's good to learn that's actually against FB policy.    Sadly, I got so much more interaction about the identical post on my personal page than on my business page.    

Dec 08, 2018 05:07 PM #38
Rainmaker
2,226,809
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Thanks Roy. I am happy the Feature Fairies found this article helpful.

Georgie: Very pleased you enjoy the weekly information.

M.C.: That is why so many do it...the interaction is much higher. It can come at a price though.

Dec 08, 2018 06:44 PM #39
Rainmaker
337,477
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Good morning Anita, another fantastic post. Thanks for sharing these tips on Facebook marketing. I always learn something new.

Dec 09, 2018 06:48 AM #40
Rainmaker
627,525
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Thank you maam!
My business page is JUST business.
My personal page is JUST personal (and locked pretty well down)

Worlds do not collide!

Dec 09, 2018 10:56 AM #41
Rainmaker
2,226,809
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Pleased to hear you get something you can use each week, Matthew.

That is a smart approach, Candice. Wise indeed.

Dec 09, 2018 11:34 AM #42
Rainer
83,613
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

Wow. I really like that you listed those other agents. Very cool

Dec 09, 2018 05:45 PM #43
Rainmaker
1,431,115
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Anita, congrats on your feature! Stop being controversial is one that many should read and let sink in. I cringe when I see agents going on rants on FB. Once it's out there is never goes away and is damaging in so many ways. 

Dec 10, 2018 05:45 AM #44
Rainmaker
2,226,809
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Thanks Brian. I hope you take a few minutes to go visit their pages.

Amanda: I have seen it repeatedly and it can take years to fix the damage.

Dec 10, 2018 06:52 AM #45
Rainmaker
1,594,490
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Couldn't agree more on not being controversial, I live in DC, and posting about politics is guaranteed to anger about half of your audience regardless of what you say!  Just avoid it.  Thanks again, Anita Clark 

Dec 10, 2018 08:28 AM #46
Rainer
4,825
Jim Coen
Hickman-Coen Home Team at William Raveis RE - West Roxbury, MA
The Knowledge and Expertise To Bring You Home

Great info. Thank you.

@hickmancoenhometeamatwilliamraveisre

Dec 10, 2018 08:55 AM #47
Rainmaker
2,226,809
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Lise: No doubt, your area is a hotbed for political discussions and disagreements.

You are most welcome, Jim. Thanks for stopping by.

Dec 10, 2018 10:06 AM #48
Rainmaker
1,594,490
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

2019 is going to be my year to master facebook interactions -so I always appreciate your posts

Dec 10, 2018 05:07 PM #49
Rainer
12,235
David Smith
Brokers Guild Classic - Lakewood, CO
Residential and Commercial Broker

...don't use your personal FB page for business, an extremely often violated FB rule by those of us in the Real Estate Industry?!  I agree, don't do it, if you do it at all tie the post in to a personal friendship reference with your clients, which at that is pushing it... like most I can't say I am perfect with this policy, but do feel the more you adhere to it the better, do business where you are supposed to. 

Dec 10, 2018 05:45 PM #50
Rainmaker
2,226,809
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Great to hear that Lise. I hope you see new biz as a result!

The lines are often blurred, that is for sure. When in doubt we should post on our biz page. Thanks David.

Dec 11, 2018 02:54 AM #51
Rainmaker
40,426
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Thanks for the tips Anita!

Dec 12, 2018 07:45 AM #52
Rainmaker
2,226,809
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You betcha Ricardo.

Dec 12, 2018 03:42 PM #53
Rainmaker
2,668,139
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This isn’t really the medium for controversy, real estate. This is about as much universal appeal as possible. You’re totally on the money with this one!

Dec 14, 2018 09:11 PM #54
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Rainmaker
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Anita Clark

Realtor - Homes for Sale in Warner Robins GA
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