How To Find A Good Real Estate SEO

Real Estate Technology

detective searching seo

With the thousands of providers out there selling SEO services to real estate agents it's somewhat difficult to choose the right one.

Here are a couple of ideas to tackle the problem:

Get referrals from someone you know and trust that had an SEO provider improve their website traffic and leads.


2) Look at the SERPS (Search Engine Results Pages) and find websites of agents or brokers that rank on page one. If they rank above Zillow, and Trulia, even better.


Search for long tail real estate terms not in your service areas, for example:

  • condos for sale in [city/area]
  • ranch homes for sale in [city/area]
  • victorian homes for sale in [city/area]
  • homes for sale with inground pool in [city/area]
  • waterfront homes for sale in [city/area]
  • lakefront homes for sale in [city/area]


These are just examples, but you get the idea.


Don't simply search for "homes for sale in [major city]" or "real estate in [major city]", because, most likely, you'll only see the big real estate companies ranking for it.


When you find one of these websites, check if they rank for other long tail terms they target. You can find these by visiting the websites and looking at what webpages they link from the navigation, from the home page, and from the communities/neighborhoods page. These are usually what they are trying to rank for.


You could always use a service like or to find out what a website ranks for, but these cost money. You can pay someone on to run a Spyfu or SEMrush report for you for $5.


Don't include in your list major websites like Zillow, Trulia,, Redfin, or websites of major RE brokerages like Remax, KW, Weichert, Century 21, etc.


Once you have found 5-10 of these websites, contact the agents by phone and tell them that you are a fellow agent in another part of the country and are impressed with their rankings and would like to know who they use for their SEO.


I'm sure some will say they do it themselves, but some are using SEO professionals.


Once you have a few of these SEO providers' information, contact them and express your interest in hiring them.


Ask each of the ones willing to work with you to give examples of a couple of their real estate customers and what they rank for. Then, go and double check if the rankings are true.

Also, if they give a website different than the agent sites you initially contacted, contact the website owners to verify the SEO company in question is indeed the SEO they use.

It would be too easy for an SEO provider to pick a website from the SERPs and say they SEO'd the website.


Once you have a few verified SEO providers, choose one according to your budget and preference.

A few important Points:

  • Do all your searches in incognito mode if you can, or clear all browser cache and cookies.
  • Don't expect immediate results, SEO takes time and patience.
  • Don't sign long-term contracts.
  • Don't pay more than one month in advance.
  • If possible use a Paypal subscription that can be stopped by you at any time, or a prepaid credit card.
  • Ask for monthly reports of work done.



Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 12/06/2018 07:37 AM
  2. Craig Mullins 12/07/2018 01:27 PM
Real Estate Technology & Tools
search engine optimization
real estate seo

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Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Thanks for the tips Dario Ferreira !

Dec 05, 2018 02:20 PM #3
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

You wrote: Once you have a few verified SEO providers, choose one according to your budget and preference.

I would also add that is critical that whoever we hire also demonstrate they drink their own kool-aid.  In other words, where does their site rank for SEO services?  How much traffic are they getting?  Too many proclaim they are SEO experts and some don't rank and don't get any traffic. 

I know this to be true because I've fallen "victim" to hiring so-called SEO experts and later learned otherwise. These are costly mistakes we are all capable of making because we don't take the time to vet those we hire! 

Guilty. Guilty. Guilty. And Guilty Again! 

Dec 05, 2018 02:36 PM #4
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

I second what Kathleen Daniels said. I wont hire anyone who does not have their own website to proves their own skills.

Dec 05, 2018 02:46 PM #5
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

You can pay someone on to run a Spyfu or SEMrush report for you for $5. But wouldnt that end up costing more if you would to just hire them instead?

Dec 05, 2018 02:47 PM #6
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
REALTOR®, In Tune with your Real Estate Needs

Good tips.  I haven't looked into this but this gives me some good questions to ask when the time comes.

Dec 05, 2018 04:53 PM #7
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Dario, thanks for the tips! Have a great evening.

Dec 05, 2018 06:12 PM #8
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

it seems to be getting a little easier than it used to be to find good SEO. Thank you for posting

Dec 05, 2018 11:20 PM #9
Lauren Selinsky Broker CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Great points for SEO.


Dec 06, 2018 12:38 AM #10
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Thanks for all the vital info that you provided Dario Ferreira . At least to me, you seems to know your "stuff". Bookmarked for when the time is right to hire you.

Dec 06, 2018 03:16 AM #12
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for the tips!!!

1) Get referrals from someone you know and trust that had an SEO provider improve their website traffic and leads.

2) Look at the SERPS (Search Engine Results Pages) and find websites of agents or brokers that rank on page one. If they rank above Zillow, and Trulia, even better.

Dec 06, 2018 03:54 AM #13
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Great idea - sort of working "backwords" to find a good SEO person.

Dec 06, 2018 07:27 AM #14
Josh Russell - Benicia, CA
20 years experience marketing online for Realtors.

Thank you for shedding light on identifying a good SEO provider. Not sure why you would shy away from the most popular real estate search terms such as "my town real estate", "my town realtor", "my town real estate agent", "my town homes for sale", etc. If you do search term/keyword volume analysis for a given real estate market, those are the terms prospective buyers and sellers predominately use. The Zillows, Redfins, and large real estate companies are not the most relevant result when somebody is looking for real estate services in their town and an expert SEO provider should be able to rise above them. Google and the others want to show the most relevant reponse, which is the individual and active agent or brokerage nearby to the inquiry. After all, that was one of the original intents of the world wide web, to level the playing field.

Dec 06, 2018 07:29 AM #15
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Dario Ferreira, it's an expensive lesson to learn when we hire someone without doing our homework.  Great post!

Dec 06, 2018 08:30 AM #16
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

I learned everything I know about SEO right here on Activerain and I rank very well with my website

Dec 06, 2018 12:50 PM #17
Dario Ferreira
Attleboro, MA
Internet Marketing

Way to go Mike Frazier 

Dec 06, 2018 01:02 PM #18
Chuck Willman
Utah Homes - Alpine, UT
Utah Homes

Another little-used SEO strategy is to make sure your business is listed on all the directories that desktop, mobile and voice search reference to produce results. I'll probably write an article on this unless you want to do it first, Dario.

Dec 06, 2018 01:57 PM #19
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Dario Ferreira ~ I love this guide, and I'm sure this post will help many make the right decision before reaching for their pocketbook... Now I just have one question - how did the post that inspired this post get featured? 

Dec 06, 2018 02:38 PM #20
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thanks for the list, Dario. I've been burned before, hiring someone to help with SEO and like Kathleen and Corinne, vetting an SEO provider by checking their own website is something that I've learned is KEY as well.

Dec 06, 2018 09:25 PM #22
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Good article with some nice tips.  I've taken to running searches on my listings through startpage and DuckDuckGo to get truly unbiased search results.  Then I find those out ranking me and see what they're doing.  Found some "interesting" stuff that way.

Dec 06, 2018 10:27 PM #23
Craig Mullins
Pleasanton Mobile Notary - Pleasanton, CA
Notary - Agent - SEO - Search Engine Optimization

I've an (inactive) agent. Notary, & do SEO... If anyone has any questions feel free to message me directly...


Always willing to give you a little free advice... Send me a link to your site and what you need help with or questions you have. I'm in Pleasanton, CA Alameda County,  USA if you wanted to meet up in person.


If your to busy to do the work I can help with that (paid of course) or refer you to another service provider who can help out. Or I can manage a service provider for you.

We all know your main job should be talking to leads and closing deals, not dealing with technical stuff on websites... :)

Dec 07, 2018 01:37 PM #24
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