One of my first blog was Boomer Places which I started way back in 2010. I started the blog when I retired and since I was an older baby boomer I thought I would blog about experiences trying to find a place to retire.
It's funny how a blog takes a life of it's own and soon the blog used to tell stories from the past (that's what us old timers do, right?) and just a fun thing.
As it turns out I started Retirement Media and to develop web sites about retirement, so Boomer Places blog returned to the Boomer places to retire theme. 229 blog posts and 9 years later, I found that I had pretty much lost interest in the blog and moved on to blog about living in a Over 55 Community, which chronicles my living in a Del Webb community.
How to Revive an Old Blog
A few months ago I happen to get invited to a local Wordpress meetup and I learned how to revive an old blog that has lots of content.
1. Update the PHP, the apps and the program. It doesn't take too long to do that, but if you don't the blog will not open one day and you may get hacked. Once you update you do need to keep updated, but it's not that time consuming.
2. Research which are you most popular posts and update them content wise and also put a new current date posted on them. This will let Google and other search engines know you have a fresh post which they like and the post will show up much better in results.
Refreshing the more popular posts was actually fun and I feel good in doing it. I added a little more info if needed, corrected any links, maybe select a nice photo. This really does not take much time You don't have to do all your posts, just the most popular and useful ones.
3. Set up post sharing on social media with something life buffer or the revive post plug in.
4. Drill down and determine the real focus of the blog. I did that by looking at the analytics of the blog and seeing what keys words the blog was showing for.
5. Once I knew the purpose, I did a Page with content the blog was drawing for and make that page show as the permanent home page. The updated post still show in the right column under Recent Posts.
Boomer Places blog has perked up with new life and it a month or so, I will updated another of my 229 post to keep it fresh.
So don't let you old blog die, just spend a little time to refresh and revive it, because you probably have some good evergreen content to share.