Using Press Releases For Special Events At Your Agency

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As agents focus more and more time on making social media connections, some have forgotten the important roll press releases play in marketing businesses. Don't miss out; press releases are amazing tools.

Are you planning a special charity event? Perhaps you are collecting cans for a food drive or working with a local charity. It's absolutely OK to let the press know about these events. The benefits to your company are a secondary perk, but getting press will help the event's productivity. Just because you want to do something nice for the community doesn't mean you shouldn't tell your local newspaper about it. There's no need for modesty when publicizing the event will only encourage more community members to participate. 

You can also write press releases for big company changes. For example, when Lisa Sutton added a new Taos office to the Coldwell Banker Mountain Properties family, joining her existing Angel Fire office, Taos News picked up the story. Local businesses are a big part of the planned news in local print and online media. After the article came out, Coldwell Banker Mountain Properties was able to make even more use out of the free press graciously given by the Taos News by featuring it in the company's blog as a blog post too. Check it out here.

Tips For Writing Your Press Release

When writing a press release, be sure to ensure good readability. Start with a simple, short, catchy headline. Then, summarize the subject in a short, pointed first paragraph. Quickly get to the point, or the media outlet may never end up reading the full release and you may miss out on your chance for good press.

When reaching out, make sure your subject line is not in all caps. Don't make the subject line extremely formal either. Many emails containing press releases never even get opened, because there just isn't time. Consider the issue of time while writing the release too. Don't get overly wordy. 

Lastly, make sure that you have included pertinent links in case the press release recipient is interested and make certain all of your contact information is listed and correct. 

Have You Considered Moving To The Northern New Mexico Area?

Do you know someone interested in purchasing a mountain property with acreage? If you or someone you know wants to move to Northern New Mexico, contact Coldwell Banker Headin’ Home Realty for all the best listings and most up-to-date information. They are your Angel Fire area experts.

Their talented, helpful real estate agents in Angel Fire specialize in residential homes, commercial buildings, condos, vacant lots, and ski properties. They'll help you find property with ski in ski out access in the Angel Fire, Eagle Nest, Red River, Mora, Colfax County, Taos, and the Taos Ski Valley areas.

Reach them by telephone at 1-575-377-1192 or by email. Check out online listings from the comfort of your home. View virtual tours of Angel Fire real estate. Don’t forget to find them on Facebook for the latest information on Angel Fire property listings! So, whether you are looking for ski property, land, or a mountain home, they can help make your dream come true!


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Craig Mullins
Pleasanton Mobile Notary - Pleasanton, CA
Notary - Agent - SEO - Search Engine Optimization

I have had a lot of good luck using press releases. For to generate leads and helping improve a site rank in sEO

Dec 07, 2018 02:34 PM #1
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