Be The Magic And Be Unforgettable.

By
Commercial Real Estate Agent with Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker AZ BR 528507000

How, it was asked, do you keep your pipeline full when SO MANY FOLKS (hey, myself included) won't take calls. Or texts.

 

The scams rage far and wide. No one is certain you are not, at very least an annoyance when they don't have time--or at worst, someone capable of destroying their life.

 

What's the workaround?

 

HOW do we communicate in a way that keeps people reaching out to US (A helluva lot easier, cleaner, and more cost effective than 'push' marketing)?

 

By example. NOT words (except incidental to the tasks at hand).

We get opportunities with EVERY TRANSACTION to be the magic and be unforgettable.

For our clients, with efficiency.

For cooperating brokers, with patience and calmness.

For the other principal, with timeliness.


For EVERYONE, with a smile and laugh. (God, y'all humorless folks are a lot to take at times. People want to be lifted UP.)


THEN, we REALLY get to co-create! Small things can mean so much:


In a current transaction with a multinational corporation making a BIG move with a seemingly infinite number of preparations, I sat on the phone at 6pm my time (and those who know me know that I've probably been up since 3am and am in my 60s, pretty spent by sundown) with 3 internet service providers for over an hour, helping the client to assess the best provider for his needs. I didn't have to, but I could. And that allowed me to easily submit the info/pros/cons of each so he could decide, freeing him to work on even bigger things without delay to our closing. This will translate into probably half a dozen more deals over the coming year.

Another client was easier - his neighbor needed a deed form for a simple transfer. ("Oh, my gal's gonna have that--stand by!Told you!") I had one in Word, and the number of a forms paralegal and title company to check the work before recording. Took 3 seconds, now I'm a miracle worker. And the neighbor is a new client.

Even easier and sweeter - a random, unexpected gift card for ice cream for someone who just got out of the hospital . . .  hey, hospital food sucks!

Use your imagination. Be present, creative and original. Toss in some surprise. Anticipate what may be needed, and deliver it before they know they need it! Boom! Magic.

 

If you can show loyalty, love and devotion in small and even silly ways, you can carve in stone the connection between you and those who will send you business - often, for free - no matter the market cycle.

 

CAN you be AS LOYAL, your faith as UNSHAKABLE as Madison's?


 

This is hard for me to watch; I tear up considering the absolute devotion that this dog had for his family, whose home was destroyed, as he waited for them to return.

Can YOU be that solid?

DO you have enough FAITH in yourself and the right outerworking of things, and in people (even when you've been stuck squarely in your thoracic by the worst in human nature you will invariably encounter) to 'own' the best and wait patiently, busying yourself with what you do, knowing that what is yours will arrive?

Then you have the heart, the vibration of love, the magic to be unforgettable and ever surrounded by abundance and prosperity.


Welcome back, Madison's family.

(I can't remember who said I needed to toss in older tunes on occasion . . . here you go!)

 

🎵 Leave a message with the rain
You can find me where the wind blows 🎵

Merry Christmas and a Blessed Yule To All Y'all!

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Groups:
Bartender, Make it a Double

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Rainmaker
4,582,602
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Candice,

Ah, loyalty is a gigantic subject. We are at present working to circumvent an issue for one of our clients. What a lovely post. 

Dec 11, 2018 11:03 AM #1
Rainmaker
1,661,223
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

Great post Candice A. Donofrio BUT the video I got was an ad 1st and then just a scan of the devistation... no dog, no family.

Dec 11, 2018 01:10 PM #2
Rainmaker
3,306,005
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Loyalty is  HUGE....good agents deserve it ....you have to earn it.

Dec 11, 2018 02:36 PM #3
Ambassador
3,970,700
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Candice- what I've found is that the seemingly smallest gestures can stay with someone for the longest time. People remember these and thus loyalty is born. 

Dec 12, 2018 05:35 PM #4
Ambassador
3,970,700
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                            

                                                Thank you, Candice. 

Dec 15, 2018 06:43 PM #5
Rainmaker
3,699,129
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Candice. No person is as loyal or smart as a pup. Your suggestions are however terrific.

Dec 16, 2018 05:51 AM #6
Rainmaker
3,861,317
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Candice A. Donofrio ,

I'm so glad that Kathy Streib featured your post in her "Ah-ha" moment for the week (the AR gods were sleeping). What a wonderful post ..there are so many things you can do to be Magical and Unforgettable but your heart has to be in it and you have to be happy from your heart. When you are you are like a magnet and many are attracted to you!

Dec 16, 2018 06:35 AM #7
Ambassador
1,909,327
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Bingo, Candice. I love Dorie Dillard CRS GRI ABR 's comment. Can't do better, so "what she said." And the dog story reminds us all why dogs are absolutely the coolest most loyal pals on the planet. Sorry cat people, they are amazing too, but doubt they'd hang out waiting for anyone to come back home. 

 

Dec 16, 2018 07:50 AM #8
Ambassador
3,104,637
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

So glad that this was featured in Kathy's weekly a-ha moments.  It is easy to "be the magic" when you genuinely love what you do.

Dec 16, 2018 08:50 AM #9
Rainmaker
1,472,315
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

I'm so glad Kathy included this in her weekly post. I totally agree; anticipate what might be needed, be authentic, helpful, kind and loyal... and magic happens.

I teared up at the story about Madison. Dogs are soooo loyal. It's heart warming.

Dec 16, 2018 10:45 AM #10
Rainmaker
2,190,202
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

I heard the story about the dog going back to the burned out mess to wait and the reunion. Happy stories are best. Doing what we can to help others is what makes life worth living to the fullest. It's amazing, almost a bit selfish, really, how good you feel after spreading a bit of magic yourself.

Dec 16, 2018 10:56 AM #11
Ambassador
1,926,497
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Taking that extra step is so important Candice A. Donofrio . I saw that feauture on the dog on the news broke my heart . 

Happy Holidays

Dec 16, 2018 11:44 AM #12
Rainmaker
197,781
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Okay Candice, I am reading reading, nodding in agreement and then you throw in the dog video.  Ohmigosh... now you're killing us.  And as a special bonus; Jefferson Airplane!!!  WOOOO

Hey, great thoughts here.  Surprising with the unexpected is really a great idea.  I went into a builder's office (they know me) with my guitar, did a three-minute serenade, shook hands and walked out.  I am memorable. ha

Dec 18, 2018 05:26 AM #13
Ambassador
4,076,116
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Candice

I think your title says it all! There are loads of opportunities to "amaze, amuse, delight and surprise" clients and prospects! That story about the dog was awesome - brought tears to my eyes!!

Jeff

Dec 18, 2018 08:35 AM #14
Rainmaker
2,129,199
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I'm so glad Kathy shared this.

Beautiful message and advice!

It's those little, genuine acts of kindness that are most remembered!

Dec 18, 2018 12:58 PM #15
Rainmaker
659,820
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Candice A. Donofrio Thanks for a great blog. I agree that I just recently am starting to struggle with all of the fake phone calls.  I am relying more and more on text and even going back to using a lot of email. A lot of times I Text...and have them call me when they have time. 

Dec 18, 2018 06:47 PM #16
Rainmaker
1,816,826
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Love your message, Candice - going the extra mile, taking the extra step to bring joy and ease to another - great ways to build a business -- and a meaningful life.

Dec 18, 2018 07:23 PM #17
Rainmaker
1,566,570
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

There is nothing as wonderful - or as unappreciated by many - as a dog.

Knowing what they do for us in ways both small and large makes me wonder how any human could ever mistreat a dog.

Dec 18, 2018 08:37 PM #18
Rainmaker
982,263
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for the Wednesday morning inspiration!  Love your ideas. Your ability to solve problems on the fly will keep you top of mind for anyone crossing your path.  Good for you! 

Dec 19, 2018 08:29 AM #19
Rainmaker
539,908
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

You went out of your way to take care of something for a client and it really paid off...by making you feel good for the deed and spreading good karma!  Doing those little things really make a difference.

Dec 20, 2018 09:00 AM #20
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