How, it was asked, do you keep your pipeline full when SO MANY FOLKS (hey, myself included) won't take calls. Or texts.
The scams rage far and wide. No one is certain you are not, at very least an annoyance when they don't have time--or at worst, someone capable of destroying their life.
What's the workaround?
HOW do we communicate in a way that keeps people reaching out to US (A helluva lot easier, cleaner, and more cost effective than 'push' marketing)?
By example. NOT words (except incidental to the tasks at hand).
We get opportunities with EVERY TRANSACTION to be the magic and be unforgettable.
For our clients, with efficiency.
For cooperating brokers, with patience and calmness.
For the other principal, with timeliness.
For EVERYONE, with a smile and laugh. (God, y'all humorless folks are a lot to take at times. People want to be lifted UP.)
THEN, we REALLY get to co-create! Small things can mean so much:
In a current transaction with a multinational corporation making a BIG move with a seemingly infinite number of preparations, I sat on the phone at 6pm my time (and those who know me know that I've probably been up since 3am and am in my 60s, pretty spent by sundown) with 3 internet service providers for over an hour, helping the client to assess the best provider for his needs. I didn't have to, but I could. And that allowed me to easily submit the info/pros/cons of each so he could decide, freeing him to work on even bigger things without delay to our closing. This will translate into probably half a dozen more deals over the coming year.
Another client was easier - his neighbor needed a deed form for a simple transfer. ("Oh, my gal's gonna have that--stand by!Told you!") I had one in Word, and the number of a forms paralegal and title company to check the work before recording. Took 3 seconds, now I'm a miracle worker. And the neighbor is a new client.
Even easier and sweeter - a random, unexpected gift card for ice cream for someone who just got out of the hospital . . . hey, hospital food sucks!
Use your imagination. Be present, creative and original. Toss in some surprise. Anticipate what may be needed, and deliver it before they know they need it! Boom! Magic.
If you can show loyalty, love and devotion in small and even silly ways, you can carve in stone the connection between you and those who will send you business - often, for free - no matter the market cycle.
CAN you be AS LOYAL, your faith as UNSHAKABLE as Madison's?
This is hard for me to watch; I tear up considering the absolute devotion that this dog had for his family, whose home was destroyed, as he waited for them to return.
Can YOU be that solid?
DO you have enough FAITH in yourself and the right outerworking of things, and in people (even when you've been stuck squarely in your thoracic by the worst in human nature you will invariably encounter) to 'own' the best and wait patiently, busying yourself with what you do, knowing that what is yours will arrive?
Then you have the heart, the vibration of love, the magic to be unforgettable and ever surrounded by abundance and prosperity.
Welcome back, Madison's family.
(I can't remember who said I needed to toss in older tunes on occasion . . . here you go!)
🎵 Leave a message with the rain
You can find me where the wind blows 🎵
Merry Christmas and a Blessed Yule To All Y'all!
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