As an agent, one of the most important thing you might do is giving your listing presentation. As a matter of fact, if you don’t get the listing, you don’t close the deal and eventually, you don’t get prospects. Hence, we can say stakes are high and it’s of utmost importance to equip your presentation with stats and figures which are impressive and attractive. Now, what is your client had consulted with five other agents and they too have pitched the similar stats and alike presentation to them? Stepping aside from the rest and gaining the attention of prospective clients require professional help!
SlideModel.com is a leading vendor for ready to use presentation templates in PowerPoint or Google Slides. Presentation slides available on this portal encompass a pitch-perfect graphic appeal. With the help of SlideModel’s presentation templates, realtors can combine graphics and diagrams to prepare their listing presentations in a matter of minutes. This could help to clearly identify what your clients are looking for and hence, can list the sellers, answer their queries and associated concerns. Also, staying most memorable in the eyes of your clients is crucial. Your potential customers might already have been to other agents with the same information, so why should they close a deal with you? Make a presentation in such a manner that your prospective clients get convinced that you’re a perfect fit for the job.
Let’s move ahead and know how you can actually prove your competence to potential clients rather than just telling them about the same:
1. Go up and beyond the CMA:
As a matter of fact, you’ll need all the traditional Comparative Market Analysis (CMA) data for your pitch, but chances are soaring that other competing agents might have a similar presentation, too. In order to differentiate yourself from the crowd, don’t do an ordinary presentation. Buyers these days are educated and well-informed. You can prepare yourself in accordance with your buyer’s profile. Research on factors such as age, wealth, family, interests and more. Not only this will help your potential customers visualize the process, but this would also bring the creativity and genuine vision to the table. Positioning yourself as the local expert can do the trick for you.
2. Show, don’t tell
Don’t forget to include a comprehensive yet simple agenda in your presentation because you’re not there just to convince them that you’re the best man for this job. You have to plan for success. Your prospects are not much interested in real estate lingo such as MSA, CMA, etc. It would be fine if you don’t include the same in your presentation. Further, using the best visuals can result in a win-win situation. Balance the use of relevant images and stay clear of cartoony graphics. But never forget that your words tell the story, so you better prepare for that as well. SlideModel is a great resource for pitch-perfect support for PowerPoint images, diagrams, 3D shapes and more.
3. Present local market data
Your presentation could contain local market data which must show historic trends, associated information and how quickly properties are being sold in the particular area. You can directly work on making your presentation informative rather than doing everything from scratch through SlideModel.com’s real estate industry PowerPoint presentation template. Don’t forget to include metrics such as months of supply, annual sales, number of sales by season, median price by season and much more. You can always consider using graphs and maps templates available on SlideModel to provide a live appeal to analytical data.
4. Deploy your marketing plan for client’s property
While preparing a listing presentation, it is important to showcase what sorts of promotion you will be doing to get the most eyeballs on your client’s property. Making your client realize that your brokerage is well-versed when it comes to orchestrating marketing tools is constructive. Through your presentation, you should convey the fact it’s virtually impossible for savvy buyers do not see the home. Further, your presentation should focus on aspects such as the home inspection process, dual agency, home appraisal process and closing process. For novice sellers, you can consider covering these aspects extensively, while for experienced sellers, a brief go-through would be enough. It’s worth to check this article on how to prepare a listing presentation.
5. Showcase why your brokerage is the finest
It would be wise to mention that by the end of your presentation, your client should be very clear on the fact that what you’re bringing to the table which other agents aren’t able to. Assuring them that you’re perfect for the job is necessary, but, don’t make it all about you and just you. Illustrating experience and expertise through slides or even words is advised. However, the focus of the presentation should go with how you can meet the client’s requirement. Cover aspects such as your organization, operational area, specializes, recent sales, professional accomplishments and recent testimonials from clients, quickly and concisely.
6. Timeline & next steps
Considering the fact that you’ve just provided your clients with a plethora of information, one should be careful to include a brief of timeline activities in the presentation. Providing customers with a short list of activities which would be performed and what might happen next can help you connect with them on the base level. You can consider making use of timeline templates to depict aspects such as agreement on the list price, initial marketing tasks (list photoshoot, the addition of list to the MLS etc.). The timeline section can also contain information such as maximizing the value of a property, some improvements can also be suggested while determining the communication style.
Final Words
In the end, it’s worth appreciating that even if you don’t get the listing, at least get a valuable feedback from the client. Honing your future presentation can only be possible if you ask the client for feedback. One should never forget the three P’s: preparation, presentation and professionalism go hand in hand when it comes to pitching an idea of closing a deal. Take it in this way, even if you don’t get the listing while your presentation was awesome, the seller will definitely take note and might consider you in near future. Therefore, prospects never fade!
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