When it comes to real estate technology companies, there are a lot of companies that are fairly new and entered the industry after the housing market did what it did years ago (the thing that will not be named). What a lot of companies forget about is not only your satisfaction as the agent, but also the satisfaction of your client. Our company, ZipYourFlyer is a technology centered family business founded by agents back in 2005. We are proud to have struggled through the tough times in the market while maintaining our lead in the email flyer industry. I know to some agents "email flyers" is a bad phrase... I get it... you receive a lot of them. But, they are necessary, just like physical flyers were necessary back in the day. Agents need to communicate with one another and show listings how they want them to be shown. This post is more about the crucial aspects of client satisfaction, but briefly, since I'm sure it will be asked, our product does work, we wouldn't be going on 14 years if it didn't. Our email flyers have over 80% agent inbox placement with a double digit open rate guarantee. We have an in-house research department that is wonderful at keeping our agent email lists up-to-date. Now, back to the discussion of client satisfaction.
One thing that we have done since our creation is to keep the value of your client in mind. With every email flyer we have always sent the client a copy with a blurb of text that says how hard their agent is working for them. This has been a cornerstone of our business; it never costs any extra to send that copy to your client. Their satisfaction with you, the agent, is the most important thing to us as well.
Recently, we decided to change things up a bit and we are so glad we did. Not only do we send your client a copy, but we also send them delivery information of how many agents you sent their property to. The copy to your client now serves as a client summary and we wanted to share the feedback we have been receiving since this is such an important topic.
We know that any good agent already tells their client what they are doing for them, but let's face it, its nice for a client to hear it from someone else too. Sending that client copy has always been our way of bragging for you and helping make you look that much better to your client.
ZipYourFlyer actually receives feedback from your clients, which we of course forward along to the agent from the flyer. Just stop for a minute and think about that... someone actually took the time to reply to an email and say something nice... about you and your efforts. Most people are too busy these days to remember the basic things they need to do everyday, yet a client actually felt the need to respond out of elation and say positive things about your professionalism. Here are just a few examples of the client feedback we recently forwarded along to agents that we received on their behalf:
“This looks fantastic. Pleasant surprise as well. Agents have increased their viewing by 31%.” - Lewis Center, OH - 10/1/2018
“Very impressive! I loved your description, Eunice – great job!” - Arden, NC - 10/18/2018
“Great performance and very well done!” - Summit, NJ - 10/5/2018
It is always an important part of our business to maintain our customer satisfaction, and one of those ways is by making your client happy. You can find out more about our company here or by giving us a call at 888-947-8509.