Mmmmm Breakthrough Broker How Do I LOVE Thee....

Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

.  If you have been in real estate...or business period....for any length of have realized the value of a business plan. Not the one you wrote in November, reviewed in December and filed until nextBusiness plan...that's the one that...well..uh "didn't work" didn't WORK it !  The road to a good business plan is often paved with good intentions...and that is where the road ends.

     You did not include the money for Uncle Sam...the fee to your broker...ooops...there is the cell phone bill...and your health insurance... and...and...and...easy to "forget"....or choose not to remember how much goes where and realistically what you have to earn to realize the success that you envision for yourself.

    You may feel like you have written a business plan a thousand times. Having written them for/with other agents...we often feel that way. We are always open to new the "all inclusive" plan that remembers Business Plan 3for us...our tax rate to pay Uncle Sam...the cost of the organizations we are required to join...things tucked in your memory bank but you may have forgotten to deduct from your GCI (Gross Commission Income) when you write your plan for a prosperous 2019. is not what you forget to add to a plan....but what you forget to subtract that makes all the difference between one that is successful and one that is not.

         We know you know...we do too...but it never hurts to be reminded on a number of levels...and then add your own number of levels to what you will do market your practice and prosper your business. How willBreakthrough Broker you do it...what will you spend...what flexibility will you build into your plan...what are your target times/dates for reviewing the plan..the more complete it is...the greater your opportunity for success.

    Breakthrough Broker is one of the many tools we were introduced to at our new "home" EXP Realty. To know more about Breakthrough here.   To know more about EXP Realty in a very short summarized version of what Inman Named the "Most Innovative Brokerage" on the here...Either or will be glad you did ! 

   This is an agent marketing post brought to you by Sally K.& David L. Hanson, Broker Associates with EXP Realty, honored to be serving southeastern Wisconsin for all things real estate. #exprealtyproud


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Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

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Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I think that if every prospective agent sat down and figured what they will be paying for as opposed to what an employer would be paying for them we wouldn't have so many wash-outs as we do in this business Sally K. & David L. Hanson 

Dec 13, 2018 12:54 PM #1
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Sally and David this one sentence hit the nail on the head:

" is not what you forget to add to a plan....but what you forget to subtract that makes all the difference between one that is successful and one that is not."


Dec 13, 2018 04:27 PM #2
James Dray
Fathom Realty - Rogers, AR
Exceptional Agents, Outstanding Results

Morning Sally.

Great plans are never realized, without following through with them.  One needs to consider all the costs associated with it.  

Dec 14, 2018 02:55 AM #3
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

For some reason Breakthrough Broker is not a quickly recognized name... I'm on their list and use a lot of their stuff for my business.... and much of it is free!

Dec 14, 2018 05:15 AM #4
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Sally and David. This program sounds great. Clearly you are really happy with your company on all levels. Good for you. Have a wonderful weekend.

Dec 14, 2018 05:59 AM #5
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I think a lender signed me up for Breakthrough Broker, but I have not looked much into it.  I will have to do so.

Dec 14, 2018 06:21 AM #6
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I've been using Breakthrough Broker for years - I believe Thom Abbott turned me on to it. Anyway, love that it's free!

I had no idea they had a business plan template. Although I already have one that I use every year, I'll check it out and see if I like theirs better! I suppose it really doesn't matter what you use, as long as you follow it and hold yourself accountable!

Dec 14, 2018 07:14 AM #7
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

We have written business and marketing plans for  years for other businesses and other agents Debe Maxwell, CRS  but we always look to add  new things especially with the avalanche of technology in real estate  and the many different formats that are used...always something to learn.

Dec 14, 2018 07:28 AM #8
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for your advice. I was not familiar with Breakthrough Broker.

Dec 14, 2018 08:28 AM #9
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

I discovered Breakthrough Broker a few years ago. Great resource! Oh, and it's FREE! While I don't use all their resources, I do have some that I absolutely love to use. The best part is that it was created by real estate agents who know what we need!

Jan 12, 2019 06:09 PM #10
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Sally K. & David L. Hanson

WI Realtors - Luxury - Divorce
For All Things Wisconsin Real Estate...Call the Hansons
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