Think As The Target Audience Thinks & The Phone Will Ring for a CMA!!

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

If you are thinking as a homeowner thinks, your thoughts should be reflected on the postcard. The homeowner wants to know the agent being hired has sold homes in that area.  They want to see it in writing.  They want to read the statement that shouts out “we can do this for you, too!!”

 

Original content by Barbara Todaro 104763

 

Why do some postcards work and others not so much? It’s not the people receiving them who are to blame. It is the content of the postcard. Postcards work when created properly.

 

What’s the determining factor? After 40 years of consistently participating in offline marketing with direct mail postcards, there is one major factor that will make or break the success of each mailing. That factor rests on the ability of the agent to think as the target of the postcard is thinking, when reading the postcard. 

 

 

Homeowners who are the target are those who are thinking about selling. They want to hire one agent who has the ability to sell their home. That’s the main goal.

 

If you are thinking as a homeowner thinks, your thoughts should be reflected on the postcard. The homeowner wants to know the agent being hired has sold homes in that area.  They want to see it in writing.  They want to read the statement that shouts out “we can do this for you, too!!”

 

 

That’s what they want to hear from the potential listing agent, and the phone call will follow.  We received another one today for an appointment on Tuesday.  Homeowners who want to sell will call no matter what season of the year or special holiday is in the near future.  This particular homeowner said “he wants out,” and he bought 2 years ago.

 

 

This homeowner wants what every homeowner requires of a listing agent. Every one of them wants to hire an agent who can sell the home and do it quickly.

 

 

Think as the homeowner thinks, and you’ll be the listing agent…you’ll receive the phone call, and they’ll hire you!!

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
4,432,093
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for reblogging the post. I hope others will read it too and learn 

Feb 17, 2019 03:15 AM #1
Rainer
514,581
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

You said it like a champ!

If you are thinking as a homeowner thinks, your thoughts should be reflected on the postcard. The homeowner wants to know the agent being hired has sold homes in that area.  They want to see it in writing.  They want to read the statement that shouts out “we can do this for you, too!!”

Feb 17, 2019 03:52 AM #2
Rainmaker
4,797,120
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the re-blog, Roy.  Barbara has some very good advice for anyone in this business.

Feb 17, 2019 04:44 AM #3
Rainmaker
3,241,634
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Roy. Hard to argue with the results of Barbara's direct mail campaign. Enjoy your day!

Feb 17, 2019 04:57 AM #4
Rainmaker
5,346,855
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Barbara Todaro 

Feb 17, 2019 05:20 AM #5
Rainmaker
1,201,332
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thank you for the reblog Roy Kelley - Have a wonderful Sunday.

Feb 17, 2019 05:42 AM #6
Rainmaker
4,954,923
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Roy Kelley thank you so much for the reblog... I appreciate that....

Feb 17, 2019 06:27 AM #7
Rainmaker
63,991
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Thanks for a great repost Roy!

Feb 17, 2019 06:50 AM #8
Rainmaker
3,981,141
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Knowing how people thing is a great way of sliding into 1st place

Feb 17, 2019 07:13 AM #9
Rainmaker
5,346,855
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Your feedback and your continued support are very much appreciated.

Feb 17, 2019 01:41 PM #10
Rainmaker
5,346,855
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Notice (Thread): Public Hearing on Wireless Facilities Bill Eliminating Public Input & Superseding Local Government Rights to be held Feb 21 in Annapolis. We strongly oppose this legislation & are working to protect our residents' voices. Read here: 1/3

Feb 17, 2019 02:24 PM #11
Rainmaker
5,346,855
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Your feedback and your continued support are very much appreciated.

Feb 18, 2019 04:41 AM #13
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