Anyone that has any interest in SEO will likely have heard about backlinks. Just yesterday I had a conversation with a digital marketing ageny who have hired me to do their clients SEO work.
We talked about the best components of a website in an age where it is becoming harder by the day to get top page rankings. The subject of backlinks popped up and we explored a few websites to view the estimated traffic received every month based on their content marketing. We then compared the quantity of backlinks.
While backlinks maybe important, they are at the tail end of your SEO efforts, not the beginning.
Because all the backlinks in the world will not make your website climb to dizzy heights if you have not got the basics done first. Content marketing is something you MUST have. Show your expertise, show yourself, provide information so your web vistors don't go anywhere else. Make it clear as daylight that your website has the information they need.
Make your content easily readable, lay it out with headings, paragraphs, pictures, titles and descriptions.
Long Form Content is Here
We also talked about their designers concept of pages, easy and quick content. They have this wrong. Throwing up pages of minimal content and expect more dizzy search heights is not going to work. You need to add some long form content and if brave enough get a pillar post or page in every now and then.(3,000+ words).
Not every content piece has to be huge, a good mix is much easier to achieve.
Now Look For Links
Once your content marketing is on a roll you should analyse your traffic. Use Ubersuggest to see if you can find phrases to help your rankings. After that, assuming the rest is done, now you can worry about your backlinks. In real estate finding places to link to you is not hard. Some of the clients the agency has are a lot more difficult.
Here is a result of one of the sites we researched yesterday. That's a lot of backlinks and I did show the agency how to see where they are coming from. Suffice to say it proves the point. You need content first.
- Expected monthly traffic - 5
- Backlinks - almost 50,000
- 2 years of traffic history - maxed out at 10
My Apologies - The formatting on AR sucks, I am not going to spend forever trying to fix how this looks!