When doing business via a digital platform, you have to deliver all the services at a much greater speed. From buying products with a single click to instant shipping, customers will want everything to be delivered quicker and you have to comply to stay in the competition. But when offering customer support on a digital platform, it can take much more time. The usual response time for a social media message from a customer can take up to 10 hours and an email may take longer, around 12 hours. Such a delayed support can make you lose a considerable number of customers who cannot wait that long to get their issues solved. That is where the Live Chat Software comes in.
What is a Live Chat Software?
A Live Chat Software is an application that enables real-time messaging between the customers or prospective customers and your support team. It is faster than other digital service channels and preferred by customers. A customer can use the channel to inquire about your products and services or register complaints and get an instant response. Various statistics have shown that 38% of consumers are more likely to buy from businesses that offer live chat support and more than 50% of consumers are likely to repeat their purchases from such a company. A live chat support can be an ideal balance between email and phone support and much more convenient than either of them.
How can a Live Chat Support help your business grow?
- Improve sales
A Live Chat Software is a great tool to increase sales and conversions for a company. Your support team can interact with your customers in real time and solve issues and queries while interacting with the customer. A live chat support thus becomes the digital sales assistant who can convince the buyers to try the products and services offered.
- Reduce the cost of support channels
A live chat support will help you cut the cost of other support channels like phones and emails. You can reduce your support team to handle live chat support only.
- Enhance trust of customers
A live chat support can offer instant help to the customers and thus gain the trust of your customers. You can communicate better with them and in turn create a loyal customer base.
- Stay ahead of the competitors
Not all businesses have adopted the live chat support channels and you can have an edge over your competitors with this software. You can also route clients to your live chat support via your affiliates and track them using an Affiliate Software. Thus you can have more prospective customers interested in your products.
- Better website experience
A live chat support will enhance the overall experience of using your website for the customers. The customers can get all their queries resolved immediately and take better buying decisions.