If you’re like me, things are a little CRAZY for you right now! Between the family obligations, travel, getting and wrapping presents, and much more, you’re probably very busy.
And that’s even WITHOUT considering your business.
As we move through the holiday and into the new year, though, your focus will return. And will you be ready? If you’ve made a 2019 real estate marketing plan, you will be!
Here’s what you need to know to work on your marketing for next year.
Pick Your Marketing Mix
There are two things that make real estate marketing successful – having a mix of approaches, and being CONSISTENT with them.
So what can you commit to for 2019? We recommend:
- Monthly print marketing (like farming postcards)
- At least one social media outlet
- Attending at least one in-person event a month (pop-bys, charity, volunteer, etc)
- Maintaining your website and encouraging folks to visit (from social media, events, or through email)
That’s not so bad is it? As long as you choose things that make sense for your market, being consistent in a simple mix like this will set you up for success in 2019.
Plan Your Execution Dates
Every element of your marketing plan can have due dates. For instance, decide you want to send farming postcards on the 5th of each month. From there, set dates for when you need them ordered and when they should be addressed. These steps will ensure they are ready for the post office on the 5th!
If you plan to stay active on Facebook, work out a way to post at least three times a week. There are so many things you can do and ways you can share, from simply giving helpful tips to doing Facebook Live videos. Make a plan, write it on the calendar, and do it!
Check your community’s calendar and see when in-person events take place. Write them down, and set deadlines for yourself for any preparation you need to do in advance.
By making a plan, you’ll know exactly what you need to do and when. Each step will prepare you for the next step, and before you know it all your mailings will be on time, you’ll be in the community, and active online!
Evaluate Your Results
It can be a challenge to track the exact results you get from each outreach method, but it is possible. From using special offer links on postcards to doing contests on social media, you can segment your marketing so you know your results.
Start by simply asking yourself at the end of each quarter, “How do I feel my business is going?” If you’re happy with it, keep following the plan!
If you feel like it’s slow, or that you aren’t getting good results in one or more marketing channels, ask these questions:
- Have I been consistent with my marketing all quarter? If not, how can I improve that?
- Do I feel that one channel is struggling? What can I do to improve my results?
As you go throughout the year, these questions will help you tweak your approach until you’re hitting on all cylinders for your 2019 real estate marketing plan.
Let Us Help With Your 2019 Real Estate Marketing Plan!
Creating a plan for a whole year can feel overwhelming. That’s why planning 12 weeks at a time can be exactly what you need.
Do you need help creating a plan? We’re here for you! Contact us any time and we can help you strategize and create a winning 2019 real estate marketing plan.
This post previously shared on PrinterBees' Real Estate Marketing Magazine.