Leverage for 2019 - Whatever You Have, Use It!

Real Estate Broker/Owner with Corinne Guest, REALTOR® | Barrington Realty Company License: 471.000044

My plan for 2019 is well under way, it includes another website for a new target niche market and as I review all the places I have profiles and links I realize I have been remiss in leveraging.

leveraging for more handshakes

Leveraging is simply taking some skill you have, or a designation, money, and making use of it in your upcoming marketing.

Leveraging designations. While I don't believe that designations gain me much aside from education, and while we all agree consumers do not really care, I wonder how much proof of that statement there is. So rather than assume, if you have designations and they fit your target market, go back and check your profiles. Then next time you write a post, leverage your designation. Make your readers understand you have more education in the field.

Now leverage your profiles. No matter where they are, go back and update them all. I found one of mine with the wrong office address, your's may have the wrong company name! They are not all updated on auto pilot! Take some time to do a quick profile run around and be sure you are happy with what it says. Updated your bio's. Update your social media links, update your blog links and website links and update your photos.

Leverage your marketing budget. Whether it is minimal or a sizeable chunk of change, make sure you are leveraging it to the best of it's dollar value. If you have not or do not assess your marketing dollars and the ROI, you should, even if it means leaving it alone, it's a quick review to make sure things are working well and the leverage is good.

Leverage your skills. We've all got things we are very good at. For some it's creating websites that rank - Me. For others it's Facebook marketing, it might be high level knowledge about a niche, or just what you are naturally good at. Are you leveraging your skills? Are you really? Take a real hard look and see if there's some additional marketing that aligns with your special skills, and don't wait! Start now, do it yourself or outsource the process.


Let's leverage ourselves and get a few more handshakes in 2019.


Posted by

Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate


 Realtor and Equal Housing Logo


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 12/21/2018 06:52 AM
Real Estate Sales and Marketing

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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

We have a new site that incorporates the KVCore program with  EXP and will be adding others this year...always good insight from across the border !

Dec 21, 2018 01:18 PM #7
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

lever  age

Dec 21, 2018 03:24 PM #8
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

Corinne-Thanks for the reminder to use what you have already earned in the way of accomplishments!

Dec 21, 2018 07:46 PM #9
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I think most agents don't leverage their designations. Just putting them out there isn't enough. Most consumers don't even know what those initial stand for. Instead, name them and tell how you having that knowledge benefits your clients.

Dec 21, 2018 07:55 PM #10
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Great advice. I have to check various profiles - thanks for the reminder!

Dec 22, 2018 03:29 AM #11
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks for these ideas Corinne.   I don't think I've pushed my designations at all and will do so in the new year.  Also working on revamping my website.  Leveraging all our skills is a must.  That is pretty much all we have! Thank you

Dec 22, 2018 04:01 AM #12
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Great advice.  Use what you have or make it better for the upcomimg year.  we all want to do more so leverage more.

Dec 22, 2018 06:22 AM #13
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

I agree with Marte. Designations aren't going to help unless your prospects know what they stand for.

Dec 22, 2018 10:54 AM #14
The Isaacs Team llc
Washington, DC

Great reminders! Thanks : )

Dec 22, 2018 12:55 PM #15
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Corinne Guest ,

So glad to see this post featured as it is a very timely for us to read. What great reminders to tweak things and as Michael Jacobs commented  "Review,  refresh and reclaim."

Dec 22, 2018 04:42 PM #16
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Corinne,

I'll toast to that. Let's get things going for the new year.

Dec 22, 2018 07:29 PM #17
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

You are one sharp gal, Corinne! I love your advice and now, just need to implement it. You know, we have grown our social networks over the years and at some point, we need to fine-tune them. There is no way, humanly possible, to sell real estate and manage 100 different profiles, networks, websites...it's simply overwhelming if you stop and think about it.

I especially love your thoughts on designations too - we pay dearly for some of them and why NOT share with the consumer the reason the designation serves them. Thank you for that too!

I hope you and yours have the merriest of Christmases, Corinne!

Dec 23, 2018 09:20 AM #18
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

We all have a package of skills to bring to the attention of our local consumers ... leverage is the key. Thank you for the worthy FEATURE post.

Merry Christmas and Happy New Year!

Dec 23, 2018 11:01 AM #19
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Very smart advice.  Googling ourselves will produce sites we may have forgotten about.  I've been working on that this year specifically because I switched companies.  It's also wise to re-write some bios as well. GREAT ADVICE!

Dec 24, 2018 09:27 AM #20
Joyce Marsh
Regal | Christie's International Real Estate - Orlando, FL
Regional Manager Regal Christie's Int'l Realty

A Great reminder to update and take advantage of what you already have and use what you already have to your best advantage.

Dec 26, 2018 08:52 AM #21
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Very compelling.  Leverage your strengths whatever they are and in what ever area of your real estate practice.

Dec 27, 2018 04:01 AM #22
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Thank you Corinne Guest, a very timely post to make our 2019 year ahead a profitable one!

Dec 28, 2018 04:12 AM #23
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

My grandmother would say "Use your talents." Most people these days think of it as their natural aptitude, but it also used to be an ancient form of currency.

I always remember the parable in the Bible - failure to use one's natural gifts/abilities does more harm than good.  So... LEVERAGE!

Jan 03, 2019 05:55 AM #24
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Corine it has been a while hope all is well, just wanted to stop in and wish you a very Happy, Healthy & Prosperous 2019, Endre

Jan 04, 2019 09:50 PM #33
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Corinne, know you have a plan in place for 2019, and sure it will be a great year for you! 

Feb 21, 2019 07:09 AM #34
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