Leverage for 2019 - Whatever You Have, Use It!

Reblogger Barbara Todaro
Services for Real Estate Pros with RE/MAX Executive Realty 104763

Some of the best advice I've read during the final few days of 2018..... well done, Corinne....

Original content by Corinne Guest License: 471.000044

My plan for 2019 is well under way, it includes another website for a new target niche market and as I review all the places I have profiles and links I realize I have been remiss in leveraging.

leveraging for more handshakes

Leveraging is simply taking some skill you have, or a designation, money, and making use of it in your upcoming marketing.

Leveraging designations. While I don't believe that designations gain me much aside from education, and while we all agree consumers do not really care, I wonder how much proof of that statement there is. So rather than assume, if you have designations and they fit your target market, go back and check your profiles. Then next time you write a post, leverage your designation. Make your readers understand you have more education in the field.

Now leverage your profiles. No matter where they are, go back and update them all. I found one of mine with the wrong office address, your's may have the wrong company name! They are not all updated on auto pilot! Take some time to do a quick profile run around and be sure you are happy with what it says. Updated your bio's. Update your social media links, update your blog links and website links and update your photos.

Leverage your marketing budget. Whether it is minimal or a sizeable chunk of change, make sure you are leveraging it to the best of it's dollar value. If you have not or do not assess your marketing dollars and the ROI, you should, even if it means leaving it alone, it's a quick review to make sure things are working well and the leverage is good.

Leverage your skills. We've all got things we are very good at. For some it's creating websites that rank - Me. For others it's Facebook marketing, it might be high level knowledge about a niche, or just what you are naturally good at. Are you leveraging your skills? Are you really? Take a real hard look and see if there's some additional marketing that aligns with your special skills, and don't wait! Start now, do it yourself or outsource the process.


Let's leverage ourselves and get a few more handshakes in 2019.


Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate


 Realtor and Equal Housing Logo


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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good mornng Barbara - this is really in line with what people should be doing now with their annual goals review and 2019 plans.

Dec 21, 2018 07:07 AM #1
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for reblogging the post. I missed reading the original one 

Dec 21, 2018 07:12 AM #2
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro - This is a great blog about leveraging.  Thanks for sharing. I would have missed it!  I will go to Corinne's blog to leave a comment.

Dec 21, 2018 08:37 AM #3
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Thank you for the re-blog Barbara Todaro I truly appreciate it!

Dec 21, 2018 08:43 AM #4
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

We have a new site that incorporates the KVCore program with  EXP and will be adding others this year...always good insight from across the border !

Dec 21, 2018 01:18 PM #5
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Corrine is a genius and this is a perfect post to reblog! Especially the part about figuring out what you're good at and then doing it.

Dec 21, 2018 03:08 PM #6
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Barbara Todaro ,

Thank you for the re-blog..love this and can't believe I missed it! Off to read and comment.

Dec 21, 2018 05:26 PM #7
Bob Ratliff
Robert Ratliff Realty - San Antonio, TX
"Sold with Bob"

Good morning Barbara Todaro this was a great re-blog I missed. Great tips on Leveraging our business skills.

Dec 22, 2018 03:22 AM #8
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

A great post for a re-blog.  I would have missed it, thanks

Dec 22, 2018 03:42 AM #9
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Barbara Todaro so good to reblog Corinne Guest 's post ...she knows how also to deliver well for more biz as you do and we all need to pay attention if we want to rise like the Eagles in our real estate business!

Dec 22, 2018 05:17 AM #10
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Thank you Barbara Todaro for reblogging Corinne's post. This is a very well written post. We often forget that we all have to make a concerted effort to apply our knowledge and designations.

Dec 22, 2018 06:12 AM #11
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, Corrine does have a great idea, and utilize those designations the public doesn't even know about!  

Dec 22, 2018 06:57 AM #12
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Wow Barbara thanks for rebloging this,  I can not wait to see her new website.  Have a grrat day!


Dec 22, 2018 09:06 AM #13
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Oh, this is a great share, Barbara! Thank you so much - I missed it on Corinne's blog and will go comment there now.

Merry Christmas, Barbara!

Dec 23, 2018 09:15 AM #14
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing this excellent reblog selection.

Dec 23, 2018 03:20 PM #15
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Ashburn, VA
Alexandria Virginia Homes For Sale

Barbara, thank you for sharing Corinne's post. It has excellent information. I need to go through old blog posts and correct broken links. 

Dec 24, 2018 10:39 AM #16
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