Tips for updating old articles

Home Builder with The Flooring Girl

So I finally got around to updating my 2018 hardwood flooring trend post and transforming it to my Hardwood Flooring Trends for 2019.  (Feel free to read it, comment and/or share on social media...I'll take any help I can get.


This is a project I was supposed to do in October.  Oops.  Well at least it's done now.  Of course several of my competitors have beat me to the punch (not happy).  So, I had to make sure I go to the mattresses to compensate.


I wanted to provide some tips on how I did this.


First, don't make the same mistake I did.  If you have an evergreen post, don't include the year in the permalink.  It's great to include it in the title (and you can change the title each year). But, you don't want to keep changing the permalink, so just leave the year out.  (mine used to be hardwood-flooring-trends-2018, but I changed it several months ago to hardwood-flooring-trends (and redirected).  This way, I avoid having to do new posts each year, as well as avoid broken links, as well as avoid having a mismatch with title and URL.


Anyway, I updated/expanded the post.  It was around 3,100 words; now it's 4,600 words.  I added some more trends, and I added a section o what is out of style.


I reviewed my analytics in google search console to see the key words that had the biggest opportunity areas for me and added some of those words.


I added some more pictures to the post (for all those new sections) and used some of those words/phrases in the alt tags.


I added in 2 videos.  They aren't mine, but they are relevant on the post and will hopefully increase time on page.  I hope to do my own video with the key high lights, but I probably won't do that until Feb/Mar.


I created 2 new pins and a new feature image, since all of those said 2018.


I started to share the new pin for more traction.  I shared on google + (and yes, I know it's going away on April 30th).  I resubmitted to google for reindexing in google search console.  Oh, and I changed the publish date from Oct 2017 to Dec 2018 so it shows it's more current and pops it up to the front of my blog.


I'm now in the process of starting to build some backlinks (this is the first post to do that).  I will be doing several more over the next month or so (and share more pins, too).


I'm also in process of updated the links on my other posts for more internal link juice.  I'm hoping to write a new blog post in the next day or so and will link to the trend article as well.


I'm hoping all this will help.  I'm currently ranked #4 for hardwood flooring trends 2019 (I'm ranking higher on terms that don't include 2019).  Hoping to progress further.


I hope this info is helpful for you.  And, if you'd like to thank me for this advice, I would be awesome if you can leave a comment on the new blog post (or share it on social media).


UPDATE:  As of Friday, it looks like I'm now ranking #3. Yay.






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William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I have a handful of these that need to be updated.  \This has helped

Dec 23, 2018 08:41 PM #4
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Sounds like quite the undertaking....have been working with someone who has done some updating for us...great ideas.

Dec 24, 2018 01:35 AM #5
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Grant - Great.

William - So glad to hear that.

Sally - Thx.  Usually, I only spend an hour or so. This one I really cared about, so I really did it right.

Dec 24, 2018 03:53 AM #6
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

You're certainly doing all of the right things, Debbie. Updating is important because the update date will show in Google and people always search for most relevant first.

Also, just left you a new comment on your blog. You might want to consider using Disqus with moderation so commenters can sign in with their Disqus account, which provides a profile photo. :)

Dec 26, 2018 12:38 PM #7
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Debbie - I have actually rewritten and re posted some of mine and that has worked for me.

Jan 12, 2019 08:29 AM #8
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Hi Debbie Gartner  Great info as always I also need to do this I have some good old posts that need to be fixed --- time is of the essence

Jan 12, 2019 12:12 PM #9
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Hannah - It makes a big difference.  This article just moved up a slot.  I have 4 more trend articles I need to update this week as they still say 2018.

Jan 13, 2019 03:26 AM #10
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debbie Gartner,

I'm so glad that Carol Williams featured your post in her Second Chance Saturday Series..I missed it. Your flooring trends post are unbelievable! Thank you for all the good information and will go to your blog to leave an update. Updating past posts is so important ..just finding the time is the key!

Jan 13, 2019 07:07 AM #11
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I get tired just reading about all you do. The update and re-write is one thing - but the rest seems overwhelming.

Jan 13, 2019 11:09 AM #12
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Debbie

So glad that Carol featured this - I missed it, and boy was there a lot I missed. Bookmarked so I can review some more and take some action.


Jan 13, 2019 11:56 AM #13
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

You are an energizer bunny.  I can't keep up with you.  Great ideas and thanks a bunch for posting!!

Jan 13, 2019 04:17 PM #14
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

John Henry LOL, I can't keep up either.  I'm constantly behind.

Carol Williams thank you so much for featuring my article.  I'm so honored.

All - Thank you so much for your continued support.

Jan 14, 2019 05:28 AM #15
Ashley McNulty

I dont want to be "That Person", but you have a type-o under Color Trends #1. Great Article. and a lot of work.

Jan 15, 2019 04:30 PM #16
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Whew....  I got tired just reading what all you did.     I'm working on updating mine now.  In  some cases, I simply have to accept the fact, I just need to write a new version and not make some of the mistakes that should be avoided the next time around.   

Jan 15, 2019 04:43 PM #17
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

I love the idea of updating existing posts, thanks for motivating me to go through my AR blog and see if I have any candidate posts worthy of updating? Makes good blogging and possibly SEO sense?!?  :-))

Jan 15, 2019 04:43 PM #18
Barbara Murphy
Tartan Properties, Pensacola~Pace~Milton~Gulf Breeze~FL - Pace, FL

Thanks for the inspiration and details on how to improve and update old posts. (Now, just to get *to* posting! LOL!)

Jan 15, 2019 04:48 PM #19
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Debbie, good timing.. I am going to really read over the 2019 trends in flooring. We are planning on replacing the carpet in the entire upstairs with hardwood flooring. About 1250 SF. We want to make a wise decision on wood species and width so it is still viable in 10 years or more.


Jan 15, 2019 05:26 PM #20
Dario Ferreira
Attleboro, MA
Internet Marketing

Congrats on the ranking.

I totally agree with you on the way to update an old post.
Like the way you have it so the URL is not year-specific.

Re-posting a blog post does not make any sense at all.

So, it's links you want ;)

Here's one from - from the hardwood flooring page.
The site is brand new, but it has an old website 301-redirected to it.

Jan 15, 2019 05:40 PM #21
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

You sure do a lot!  Great post, need to go back and review a few of mine and update. Things are always changing and we're always doing more.

Jan 15, 2019 06:13 PM #22
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Yep, don’t include the year in the permalink. But it’s good to update the year in the title. Have an old post with a date in the permalink? Write a new post and 301 redirect the old one to the new one. Google likes long posts that provides a wealth of information. However, my understanding is Google is changing the algorithm once again, ugh! Taking classes on the 2019 updates the next 2 weeks.

Jan 15, 2019 06:24 PM #23
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Debbie Gartner

The Flooring Girl & Blog Stylist -Dynamo Marketers
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