So I finally got around to updating my 2018 hardwood flooring trend post and transforming it to my Hardwood Flooring Trends for 2019. (Feel free to read it, comment and/or share on social media...I'll take any help I can get.
This is a project I was supposed to do in October. Oops. Well at least it's done now. Of course several of my competitors have beat me to the punch (not happy). So, I had to make sure I go to the mattresses to compensate.
I wanted to provide some tips on how I did this.
First, don't make the same mistake I did. If you have an evergreen post, don't include the year in the permalink. It's great to include it in the title (and you can change the title each year). But, you don't want to keep changing the permalink, so just leave the year out. (mine used to be hardwood-flooring-trends-2018, but I changed it several months ago to hardwood-flooring-trends (and redirected). This way, I avoid having to do new posts each year, as well as avoid broken links, as well as avoid having a mismatch with title and URL.
Anyway, I updated/expanded the post. It was around 3,100 words; now it's 4,600 words. I added some more trends, and I added a section o what is out of style.
I reviewed my analytics in google search console to see the key words that had the biggest opportunity areas for me and added some of those words.
I added some more pictures to the post (for all those new sections) and used some of those words/phrases in the alt tags.
I added in 2 videos. They aren't mine, but they are relevant on the post and will hopefully increase time on page. I hope to do my own video with the key high lights, but I probably won't do that until Feb/Mar.
I created 2 new pins and a new feature image, since all of those said 2018.
I started to share the new pin for more traction. I shared on google + (and yes, I know it's going away on April 30th). I resubmitted to google for reindexing in google search console. Oh, and I changed the publish date from Oct 2017 to Dec 2018 so it shows it's more current and pops it up to the front of my blog.
I'm now in the process of starting to build some backlinks (this is the first post to do that). I will be doing several more over the next month or so (and share more pins, too).
I'm also in process of updated the links on my other posts for more internal link juice. I'm hoping to write a new blog post in the next day or so and will link to the trend article as well.
I'm hoping all this will help. I'm currently ranked #4 for hardwood flooring trends 2019 (I'm ranking higher on terms that don't include 2019). Hoping to progress further.
I hope this info is helpful for you. And, if you'd like to thank me for this advice, I would be awesome if you can leave a comment on the new blog post (or share it on social media).
UPDATE: As of Friday, it looks like I'm now ranking #3. Yay.