Real Estate Marketing 2019: Be Active On Social Media!

Services for Real Estate Pros with BRE# 01392374

Most real estate agents are already active on social media in some capacity. Why is it so important?

Let’s take a look at some statistics:

  • 68% of American adults use Facebook
  • Pinterest has 250 million monthly active users
  • 73% of American adults use YouTube
  • More than 1/3 of American adults use Instagram

If you want to reach people online, social media is a huge avenue to do so. It certainly doesn’t hurt that so many social media platforms let you target your message, as well – for a fee, of course.

Here are some tips to be more active on social media in 2019!

Get Comfy on Video

People love video, and it’s a leading medium to attract new fans, prospects, and customers. If you haven’t been doing video, 2019 is a great time to start.

Uncomfortable on video? You’re not alone! Fortunately, there’s a lot you can do to work on getting more comfortable with it.

Some ideas include:

  • Record yourself talking about topics – any topics – on your cell phone. Get a good friend or relative to give you feedback on how you did. You don’t have to start with a huge audience!
  • Practice doing Facebook Live by setting the video to “Private – only me.” This will give you practice doing a Live, managing your cell phone or camera, talking about things off the cuff – without the pressure of an audience right away.
  • Just jump in! In the end, the only way to get truly comfortable with something is just to do it. Think about when you began as a real estate agent – you just had to swallow hard and jump in!

When you get comfortable on video, you’ll have a ton of options that will help you grow your business. Some of our favorites are virtual open houses and posting Q&As for home buyers or sellers.

Share Yourself and Your Business

You know that people only do business with those they know, like, and trust – but are you authentic online? If your online presence is stiff, you might think it’s “professional” – but actually prospects see you as unrelatable.

Do you have kids? Pets? A great hobby? Do you run or hike in scenic areas? These are all opportunities to share more of yourself online.

Asking questions is another great way to engage. Those popular “Keep only 3” posts on Facebook can give your friends and followers a fun reason to comment. You can also ask how people are doing with a specific holiday or upcoming event.

Finally, be sure to share about your business. Do behind-the-scenes, talk about your specific expertise, and share information that shows why Realtors® are so important.

Being authentic and personable will help you gain new clients in 2019!

Keep It Consistent

The most important part of any marketing outreach comes down to a single word – consistency! 

When it comes to social media, quality is more important than quantity. If you can only focus on one social media platforms, do it! Rock the heck out of that social media outlet.

Over time, you’ll get more comfortable. You’ll learn to repurpose content for multiple online channels. You may be able to hire a VA or assistant. Those are good times to branch out to another social media platform.

You know another place to stay consistent in 2019? Your print marketing! We would love to help you set up a postcard series that will get you going in the new year. You should be sending one mailing a month – are you there yet?

Check out our farming postcards, including some brand new designs, and get started!



This post originally shared on PrinterBees' Real Estate Marketing Magazine.


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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hallo Nadine,  great sugguestion for all of us here in the Rain,  Anita Clark on Fridays always has great information by Facebook to help us.


Dec 24, 2018 09:01 AM #1
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I have committed to short videos this year in my newsletters.

Dec 26, 2018 10:26 PM #2
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Nadine, thanks for the post. You suggested some items I was overlooking. 

Dec 27, 2018 06:59 AM #3
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Consistency is so important.  Being the source of information and providing good content is key!  Great post!

Dec 27, 2018 09:54 AM #4
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Facebook is a winner for my business.  Other online sites are also instrumental.  I do not do any local print ads anymore as it is all online or in the US mail.

Dec 27, 2018 10:44 AM #5
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

The more you put yourself out there, the more popular you'll become. That means that recognition will come more quickly as time passes. Good post.

Dec 27, 2018 12:20 PM #6
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

not having grown up with social media--hard for me to get into a daily routine on it. LOL that's probably why I should hire someone to do it for me!

Dec 27, 2018 12:29 PM #7
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Nadine

This is so helpful in so many ways! I need to get back into doing videos again, among some other suggestions here!



Dec 27, 2018 10:19 PM #8
Janice Zaltman
United Realty Group - Boca Raton, FL
South Florida Residential Real Estate

Thank you for the reminder that consistency is the key. It can be a big challenge. 

Dec 30, 2018 08:25 AM #10
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Great tips.  I found your tips about getting started with video especially helpful. 


Happy New year.   

Jan 01, 2019 02:40 PM #11
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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