Working smarter and not harder and leveraging all of the assets that you already have makes so much sense. I was inspired to write this post by one that was recently written and featured by Corinne Guest .
I've been building my personal brand for over 30 years, but just not always in my own company but my brand and name has been well established over those years.
I recently left a franchise brokerage to open up my own real estate company. One of the goals that we will be actively working on this year, will be to leverage the personal branding and assets that we already have in our market and capitalize and enhance what is already out there to our best advantage.
Customer testimonials, previous record breaking sales and our own unique value proposition are just a few of the areas that we will be focusing on. How will you work smarter in 2019? What are some of the ways that you will utilize your unique value proposition?