Email Newsletters - The Good and the Bad

Real Estate Broker/Owner with Rulnick Realty, Inc.

I usually send out about five email newsletters per year to my database, once every couple of months.  These contain a few local real estate articles or blog posts that I’ve written. The articles may be about houses or condos for sale or recently sold, local information, “Diary of a Realtor” stories, and other items about the Emerald Coast real estate market or real estate in general.  The reactions from my customer base can be quiet at times. For example, I may get no responses at all. Sometimes, however, I get a call to list a property or for more information about local real estate for sale.  A few days ago I sent out a quick email newsletter about a charity event in Miramar Beach at The Wine Bar in Grand Boulevard to welcome the holiday season and raise funds for an autism support group in Walton County.  I received two email responses.

Email Response #1:

Subject Line: STOP EMAILING ME (all caps)

Content: QUIT EMAILING ME (all caps)

Email Response #2:

“Thank you for thinking of us -we would love to go but will be headed out of town that day for a few days. Please let us know of any future events like this as we would love to attend.”

I felt really bad that the first party was annoyed with me. I immediately emailed her and told her I would remove her name from my database.  The second party’s response made my day, however!  If you would like an occasional local real estate update via email, let me know or subscribe here.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy:

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"It's Wendy... It's Sold!"

Wendy Rulnick, Broker/Owner Rulnick Realty, Inc.

Call Wendy Rulnick 1-850-650-7883 ext 204

email property searches and community info


Wendy Rulnick is the marketing choice for sellers on the Emerald Coast who want to list and get their homes and condos sold in Destin, Sandestin, Bluewater Bay, Santa Rosa Beach, 30-A, Watercolor, Seaside, Rosemary Beach, Seacrest Beach, Kelly Plantation, Regatta Bay, Destiny and more.

Rulnick Realty



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Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Congratulations - I send out a monthly newsletter and then add handwritten notes to that - sometimes people ask to be deleted - I ahve even had people ask me to not send mail to them. Oh well....

Dec 27, 2018 07:38 PM #5
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Sending out an email newsletter takes time, but otherwise is free. So if you get one listing once a year it's worth it. 

As for the cranky CAP person, I think they were having a bad day!

Dec 28, 2018 04:46 AM #6
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning  Wendy Rulnick ,

Good for you for making the effort to stay in touch with your database. You are never going to please everyone so don't be upset when some are negative. In this world, at this time, everyone has an opinion, a bad day and just sends how they are feeling rather than waiting a minute to see how it sounds. All caps..really? Tell me how you really feel! LOL!

Dec 28, 2018 05:29 AM #7
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Intrusion into someones life is subjective as to being welcomed or bothered

Dec 28, 2018 07:23 AM #8
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

People are like that - either nice or not. The first person was just plain rude and you wouldn't have wanted to work with them anyway. The second person reminded you why you do what you do.

Good luck n 2019 and I love the "Diary of a Realtor"

Dec 28, 2018 07:38 AM #9
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Margaret, you never know - maybe she did realize it later? Thank you!

Dec 28, 2018 07:43 AM #10
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

We thankfully have not had bad responses to our mailers.  We usually have important content for people.  

Dec 28, 2018 10:50 AM #12
Maya Garg * ASP/ASA/ABR/CNE/
Royal Lepage Signature Realty,Mississauga, Ontario - Mississauga, ON
Moving you Forward.... Buyers, Sellers, Investors

Thanks for sharing your thoughts

Dec 28, 2018 06:24 PM #13
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Some people unsubscribe - that's just how it is and you shouldn't take it personally.

As for all caps. Some people write that way. I've gotten very friendly messages that were in all caps.

I mail weekly. Some weeks I don't hear a peep and other times a few people will write to say thanks. And... a few unsubscribe through the link my autoresponder leaves at the bottom.

Dec 28, 2018 10:29 PM #14
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

 I send monthly emails to my database.  I often get good comments back.  I agree with an earlier comment, maybe the sender just had a bad day.  We all know how to unsubscribe from emails.  I would be more concerned about "who" unsubscribed.  Was is a good friend or past client, or someone added with whom you didn't have a relationship?

Dec 29, 2018 07:20 AM #15
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

There's  an older, hard-core salesperson in our office who talks about rejection as an if you're not getting rejected, you're not trying hard enough.     It is encouraging that you got a positive response on the same day.     I believe in e-newletters as a key & free part of my stay in touch all year strategy, mixed in with other methods.     All it costs is my time to prepare the newsletter, which I fill full of useful information I like to have at my fingertips anyway.

Dec 29, 2018 10:10 AM #16
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

It goes to show that no matter what, we can't please everyone. I've had similar responses. I like the way you handled the disgruntled person, and hope you continue your email newsletters.

Dec 29, 2018 10:46 AM #17
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

It's tough, we all want to be helpful to everyone but not everyone wants to hear from us.  I received a couple of those, too.  Ouch!

Dec 29, 2018 03:37 PM #18
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Marte Cliff is right about some people writing in all CAPS. They may not realize what it means and it is simply easier for them to type that way.

I wish every contact would be communicative. Some just leave you "hanging" and you don't know why. They reach out and you work with them and then one day they just disappear off the face of the earth. They don't return calls, texts or e-mails. I've got a client like that now. We have a Right to Represent expiring on December 31 and they have quit communicating with me out of the blue. I wrote 4 offers for them, too. I have a source that says they have a builder friend who is buidling a house for them on one of his lots. I have no problem with that but at least let me know. If it hadn't been for my "little birdie", I'd still be wondering what they were thinking.

Dec 29, 2018 04:42 PM #19
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

It's good that you work to stay in touch with a newsletter Wendy Rulnick. There's always a 'fine line' between what is too much or too little, but trying is the only way you get anywhere. People are people and can do unexpected things...

Thanks for sharing and good luck going forward! Hope you have a Happy New Year & a Great 2019.


Dec 29, 2018 06:31 PM #20
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Wendy

Well, don't we all wish that our email responses to past clients and prospects could all be positive. I guess the good thing is they DID let you know so you won't trouble them further. But that second response is a winner!


Dec 29, 2018 08:27 PM #21
MaryKay Shumway
The Kellstrom Ray Agency, Inc. (Est. 1948) - Sister Bay, WI
Door County Wisconsin's Real Estate Expert

I try to do mine weekly, and it's humbling when I get the occasional nasty note or an unsubscribe, but the good has certainly outweighed the bad over the past six years.  I think I started it right around the time I joined A/R, because blogging here is a great way to express more about listings than in the MLS.  I thought that second response was fantastic--it really makes your day, because not only did they read it, they LIKED it, and they appreciated it.  Great post.

Dec 30, 2018 10:20 AM #22
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

quick question: is your newsletter sent to people who signed up for it?

Dec 31, 2018 12:03 PM #23
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

John Henry, #23, asked the question I was going to ask. Wouldn't it be more effective to send your newsletters to your data base that subscribed to get them? I'm moving 100% to digital in marketing and communications for 2019, so, will ask every prospect and client to opt out of getting any information from me.

Dec 31, 2018 01:58 PM #24
Albert Clark
Scranton, PA
Helping Agents Get and Stay Relevant

Hello, I built the first ever E-Newsletter for agents 19 years ago when I was at E Neighborhoods . We send out about 8 million per month.. every two-week Delivery. I oversee all the feedback from readers.  The most highly opened article?... What Sold Down The Street.... Followed up by   How Is My Home Equity.. 7 out of 10 homeowners that an average agent knows.. HAS NO IDEA   Start Offering CMA's!


Thanks, Al

Feb 21, 2019 05:38 AM #26
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