I usually send out about five email newsletters per year to my database, once every couple of months. These contain a few local real estate articles or blog posts that I’ve written. The articles may be about houses or condos for sale or recently sold, local information, “Diary of a Realtor” stories, and other items about the Emerald Coast real estate market or real estate in general. The reactions from my customer base can be quiet at times. For example, I may get no responses at all. Sometimes, however, I get a call to list a property or for more information about local real estate for sale. A few days ago I sent out a quick email newsletter about a charity event in Miramar Beach at The Wine Bar in Grand Boulevard to welcome the holiday season and raise funds for an autism support group in Walton County. I received two email responses.
Email Response #1:
Subject Line: STOP EMAILING ME (all caps)
Content: QUIT EMAILING ME (all caps)
Email Response #2:
“Thank you for thinking of us -we would love to go but will be headed out of town that day for a few days. Please let us know of any future events like this as we would love to attend.”
I felt really bad that the first party was annoyed with me. I immediately emailed her and told her I would remove her name from my database. The second party’s response made my day, however! If you would like an occasional local real estate update via email, let me know or subscribe here.
It’s Wendy… It’s Sold!
Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: firstname.lastname@example.org