Good Old Fashioned Service or A High Tech Experience? I originally wrote a similar post earlier in the year, but there were so many golden nuggets I felt it needed an encore performance.
"Our clientel have come to expect a higher level of service, and expertise.
We continually strive to maintain the highest level of consumer service
and loyalty. But, in the end, they hire me..." Joyce Marsh
In this fast paced technology driven world, many customers still crave the good old fashioned first class service experience. Even in this high tech world, customers appreciate the personal touch. It is important to ask what your customers want. What are your customers preferences?
Do they prefer to have a high tech real estate experience, or would they prefer more of a personal high touch service with regular personal phone calls. Not every consumer is comfortable with texting, docusign, and the latest technology.
I take my clients preferences into consideration every step of the way, so they receive service the way "they" like it when they are considering a Florida Real Estate purchase.
If it is a high tech real estate experience they want, then that's what they get, but on the other hand, if they want more personalized high touch service, such as regularly scheduled "personal phone calls", then I adapt my communication style to their preferences.
- Personalized customer service & attention
- They want to feel special
- We want them to know they are important to us
- They want to know that we value their business
Exceeding expectations is what keeps my customers coming back, and keeps the real estate referrals coming.
The highly personalized, high touch customer service that we strive to provide is greatly appreciated.
Neiman Marcus built their brand on timeless business strategies around the customer "experience" as well as Ritz Carlton which is famous for the Ritz Carlton credo. This is the same philosophy that I strive for, exceeding their expectations. Under promise, and over deliver.
Your support team also needs to be on the same page. It is important to have a strong support team with the same business philosophy, integrity, and high standards that I have, but in the end...my customers hire "me", not an assistant or a team, and they have come to expect that I will respond personally to their requests.
In conclusion, give them what they want. Give your customers more than they expect. Under promise and over deliver. Most importantly, don't forget to "Thank them for their business!"