Yesterday, I received a phone call from the local newspaper asking about our local real estate market. The reporter said he should tell people he checked in with data command to get the scope on the local real estate market. I love it.
One of the best forms of advertising I've come across is funneling information to local media. I've blogged about this numerous times in the past, but every time I get one of those calls, I rejoice that a little effort has made me the go to person for our local media and I want you to be that person too.
Between online and paper subscribers, our local media reaches approximately 76,000 subscribers. That's a lot of eyes on my information. The reporters have gotten so accustomed to using my data, that they called back yesterday to confirm some data given to them by a local office of a national brand. They wanted my opinion on the data. I went to our MLS while we chatted and confirmed that it was radically off. It was so far off that they ignored it for this article. That call showed me how much they trust my judgement.
Let me challenge you to do a steady flow of market reports in 2019 and make sure to offer them free of charge to your local media outlets. I make sure my local paper, radio stations and online sources receive my data. I've branched out approximately 50 miles from my office and I have also become a go to person for those media sources.
You can't get cheaper advertising in this business. Thirty minutes of research with my local MLS and I can pretty much tell any locality what has and what is likely to happen in their market. If you do it often enough, you will spot trends and cautions. You will be ready for market changes and you can adjust your marketing to meet new challenges and opportunities.
Today, I received an extra special surprise related to the paper article and my market opinions. A text came in from a past client. It doesn't get any better than this. See below: