It doesn't get any better than this . . .

By
Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119

Yesterday, I received a phone call from the local newspaper asking about our local real estate market. The reporter said he should tell people he checked in with data command to get the scope on the local real estate market. I love it.

One of the best forms of advertising I've come across is funneling information to local media. I've blogged about this numerous times in the past, but every time I get one of those calls, I rejoice that a little effort has made me the go to person for our local media and I want you to be that person too.

Between online and paper subscribers, our local media reaches approximately 76,000 subscribers. That's a lot of eyes on my information. The reporters have gotten so accustomed to using my data, that they called back yesterday to confirm some data given to them by a local office of a national brand. They wanted my opinion on the data. I went to our MLS while we chatted and confirmed that it was radically off. It was so far off that they  ignored it for this article. That call showed me how much they trust my judgement. 

Let me challenge you to do a steady flow of market reports in 2019 and make sure to offer them free of charge to your local media outlets. I make sure my local paper, radio stations and online sources receive my data. I've branched out approximately 50 miles from my office and I have also become a go to person for those media sources. 

You can't get cheaper advertising in this business. Thirty minutes of research with my local MLS and I can pretty much tell any locality what has and what is likely to happen in their market. If you do it often enough, you will spot trends and cautions. You will be ready for market changes and you can adjust your marketing to meet new challenges and opportunities. 

Today, I received an extra special surprise related to the paper article and my market opinions. A text came in from a past client. It doesn't get any better than this. See below:

    

 

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  1. Marte Cliff 12/30/2018 12:00 PM
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Rainmaker
3,471,998
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Mike - good advice.  And a good strategy. Local expertise matters.

Dec 29, 2018 07:32 AM #8
Ambassador
4,009,203
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                 

                                    Thank you, Mike!

Dec 29, 2018 06:51 PM #9
Rainmaker
1,147,625
Joyce Marsh
Regal | Christie's International Real Estate - Ormond Beach, FL
Regal Christie's International Real Estate

How awesome is that! This is a true testament that people do read our blogs and pay attention. Congratulations. 

Dec 30, 2018 06:53 AM #10
Ambassador
1,931,551
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

What a smart thing to do Mike. Congratulations on being the go-to guy for the media. D 

Dec 30, 2018 06:55 AM #11
Ambassador
1,926,746
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

I missed this one so clever Mike Cooper, GRI  great idea

Dec 30, 2018 10:14 AM #12
Rainmaker
4,632,463
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

What we find about the media is that they are sometimes too lazy to really find the facts, so they regurgitate the national blah-blah.  We have advised our clients to make friends with the local media, so that the real estate info is accourately portrayed.  Looks like your town reporter is smart in picking you.  A

Dec 30, 2018 10:42 AM #13
Rainmaker
1,572,443
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

There really is nothing better than free newspaper advertising. By publishing your words, they recognize you as "the" expert - a fine endorsement!

 

Dec 30, 2018 11:53 AM #14
Rainer
482,047
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Congratulations, Mike Cooper, GRI and thanks for sharing this idea again. IT is fantastic to be recognized (and get some advertising, too)! 

Hopefully I'll get something similar going soon.
Bruce

 

 

Dec 30, 2018 05:41 PM #15
Rainmaker
1,489,714
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Excellent idea, and great story. It's great that the paper calls you, the expert, to check data. 

Dec 31, 2018 03:36 AM #16
Rainmaker
1,567,088
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

It is all about developing your niche and you have clearly done that indirectly through your data-supported input to the local media outlets. Kudos to you! and, Happy New Year!

Dec 31, 2018 05:01 AM #17
Rainmaker
2,138,152
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Being the local authority is something we should all strive for!

Dec 31, 2018 01:18 PM #18
Rainmaker
206,820
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

This is a great thing to do.  I am currently trying to 'break into' the Naples super high-end luxury market.  The problem is that appealing to builders, while a good start, leaves out the primary 'user' of an architect's services -- the OWNER.  The last Great Recession was in part due to overbuilding by builders.  They were able to build homes on a speculative basis and had architects busier than ever.  But after this bubble broke, builders and architects are now desperately seeking the potential owner to sign a contract as financing for specs is nearly non-existent.   

So, as I was driving around Naples recently I picked up a couple of newspapers and then had this idea to use some of the blogs here on AR to write articles in the real estate section.  These would put my name out to those interested in buying properties and building.  Along similar lines to your writing here!

Dec 31, 2018 04:12 PM #19
Rainer
163,514
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Sounds like a true winner! Will definitely put it on my list for a new marketing strategy in 2019.

Jan 01, 2019 07:05 AM #20
Ambassador
4,102,808
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Mike

Congrats on becoming the go-to real estate professional! What a terrific marketing strategy that costs so little!

Jeff

Jan 01, 2019 07:53 AM #21
Rainmaker
544,326
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Glad this pays off for you. Everyone is interested in real estate info. And the media likes a reliable 'go to ' person!

Jan 02, 2019 09:28 AM #22
Rainmaker
988,306
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Challenge accepted!  That is really great promotion for you.  And your client clearly knows who to call about real estate!

Jan 02, 2019 12:02 PM #23
Rainmaker
388,313
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

How awesome for you!   Inspirational post, and yes, I'd love to rise to this challenge!

Jan 02, 2019 05:45 PM #24
Rainmaker
132,944
Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

That is so cool I must say. And the letter is priceless. Good job.

Jan 05, 2019 12:07 PM #25
Rainmaker
3,259,815
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Mike what a great idea and love the fact that they reached out to you, I have seen some of the print/ Internet media  blatantly copy some of my writings and change a few words and made them their own.... Endre

Jan 05, 2019 05:10 PM #26
Rainmaker
206,820
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I had to read this again.  Great thoughts on connecting with local media!  Thanks again.

Jan 07, 2019 04:47 AM #27
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Rainmaker
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Mike Cooper, GRI

Your Neighborhood Real Estate Sales Pro
Winchester has a place for you! Call me.
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