The most difficult part of the day, after a major holiday, is to refocus on business. It’s time to refocus. The first thought that comes to my mind is listings. We’re listing agents, and prior to Christmas, the team members signed many listing contracts to become active after January 2, 2019.
What better way to start the New Year than with New Listings? My first task will be to create a RealBird Website for each of the listings. RealBird does a fantastic job of syndicating listings. Sharing listings via syndication is a bonus for every agent and homeowner.
Listing real estate is a “team sport” and for an agent to think he/she could “go solo” and market on their own, with the same magnitude that syndicating provides, is not realistic. Syndicating, in my opinion, is another way of saying “safety in numbers” and the “quick path to the finish line.”
Spread the word by allowing others to do your work. If you’re a listing agent, and your main focus is to list property, you will welcome every buyer agent who shows your inventory.
The attitude and goal of each team member is to list the property and make a commitment to the homeowner to secure the highest price in the most reasonable period of time. One person cannot do the job compared to many real estate sites.
Buyer agents are the target for our marketing. The ideal method of reaching those buyer agents would be through syndication companies. Realbird does a fine job of spreading the word. To share your listings on sites that attract thousands of real estate agents, buyers and sellers is a smart move to make. How could an agent compete with that? There are not enough hours in a day to finish that task successfully for dozens of listings.
Time is better spent finding new listings, and leave the selling of the property to buyer agents. Devote your time to securing the next listing to replace the one on which you’ll have an offer soon.
That’s how we work, and my job is to find more listings. Creating my January postcard for a “Free Market Analysis” is my next task. We need to keep the shelves filled with inventory, and we must keep the process in motion for securing more fresh listings.
It is common practice for listing agents to devote hours in search of buyers for their listings, rather than committing those hours in the pursuit of finding a future listing to replace a pending sale by a cooperating agent.
We all want to have our “game on,” but first, make sure you understand how to play that game to your advantage.
Just another thought for the moment….
Barbara Todaro, sales manager of RE/MAX Executive Realty
Marketing Agent for The Todaro Team
308 W. Central St...suite E
Franklin, MA 02038
Exclusive Marketing Agent for The Todaro Team
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