It doesn't get any better than this . . .

Reblogger Marte Cliff
Services for Real Estate Pros with Marte Cliff Copywriting

Mike Cooper brings us a winning idea for the kind of advertising you just can't buy - an endorsement from your local newspaper, recognizing you as "the" expert.

When I owned a brokerage I found many ways to get in the newspaper - from market reports, to articles about the local market, to promotions we did - like the free pumpkin give-away at Halloween.

It's hard to believe, but after I sold the agency no one else picked up where I left off - either with getting into the newspaper (for free) or with sending monthly newsletters. Their loss - we weren't the #1 sellers in town by accident.

Make the effort. Follow Mike's lead. You won't be sorry!

Original content by Mike Cooper, GRI 0225086119

Yesterday, I received a phone call from the local newspaper asking about our local real estate market. The reporter said he should tell people he checked in with data command to get the scope on the local real estate market. I love it.

One of the best forms of advertising I've come across is funneling information to local media. I've blogged about this numerous times in the past, but every time I get one of those calls, I rejoice that a little effort has made me the go to person for our local media and I want you to be that person too.

Between online and paper subscribers, our local media reaches approximately 76,000 subscribers. That's a lot of eyes on my information. The reporters have gotten so accustomed to using my data, that they called back yesterday to confirm some data given to them by a local office of a national brand. They wanted my opinion on the data. I went to our MLS while we chatted and confirmed that it was radically off. It was so far off that they  ignored it for this article. That call showed me how much they trust my judgement. 

Let me challenge you to do a steady flow of market reports in 2019 and make sure to offer them free of charge to your local media outlets. I make sure my local paper, radio stations and online sources receive my data. I've branched out approximately 50 miles from my office and I have also become a go to person for those media sources. 

You can't get cheaper advertising in this business. Thirty minutes of research with my local MLS and I can pretty much tell any locality what has and what is likely to happen in their market. If you do it often enough, you will spot trends and cautions. You will be ready for market changes and you can adjust your marketing to meet new challenges and opportunities. 

Today, I received an extra special surprise related to the paper article and my market opinions. A text came in from a past client. It doesn't get any better than this. See below:




1. What's a good home-buying timeline?

2. Winchester-Frederick Co., VA Real Estate Mid-Year in Review - 2018

3. Loudoun County, VA Mid-Year Real Estate Review - 2018

4. Passion is contagious. Infect somebody!

5. Live, laugh, love and eat dessert first!

6. Buying your first Winchester, VA home.

7. Skip the pre-qualification letter and go straight to the pre-approval.

8. Turn setbacks into springboards+

9. Reduce your mortgage by pre-paying principle and eliminating interest

10. What can I do to sell my home more quickly?


Give me a call, or email me for all your real estate needs, and let's make something am
azing happen., 888-722-6029

Cell: 540-336-5522


Real Estate Sales and Property Management         



(Disclaimer:  All grammatical mistakes, punctuation breakdowns and misspellings are purely for your amusement and entertainment.   Feel free to cackle.)                                                                                                


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William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

We can buy into this type of recognition.  They do this all year long

Dec 30, 2018 12:10 PM #1
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Marte,
Excellent choice for a reblog.  Mike always has great advice! 

Dec 30, 2018 12:25 PM #2
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

William Feela Local newspapers are always looking for free content, so give it to them. If they have enough from their reporters to fill the current edition, they'll save it for another day when they're short on news.

Thanks Carol Williams - I think so too!

Dec 30, 2018 12:40 PM #3
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Thank you, Marte. I started sending my blogs to the local paper in 2011. I did it consistently. In 2012, they started calling me. They interview me about 12 times a year now. I'm always the number one voice in every article. I've even encouraged them to go to other brokers with more expertise on certain topics, but they refuse. It's a great source of advertising. Most clients say, "I saw your article in the paper" just before we start taking about listing their homes. You gotta love it. Thanks for re-blogging. 

Dec 30, 2018 01:28 PM #4
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Mike Cooper, GRI I think it's fantastic, and it's crazy that more agents - and people in other occupations - don't do it.

Ours is a really small town, so people would often come up to me in the grocery store to say "You're Marte. I saw your article in the newspaper." Then they'd start asking real estate questions. (Sometimes a trip to the grocery store took a lot of time.)

Dec 30, 2018 01:46 PM #5
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