Ten Ways To Help Make 2019 Your Best Year

Real Estate Agent with Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office

 Seattle real estateFocus on making sure you have your plan in place to make 2019 your BEST year yet! 


Each year, I like to take the end of the year and do business planning, review last year's goals and results, and write down next year's goals.  Some of the more important things to do for success start with this list.  Whether you are brand new, revamping your career, or just want to kill it in 2019, I hope these can help you.  Happy New Year!


1.  Build your database. 

Even if you have been selling for 20 years, build it.  For real this time. So many of us don't work our database!!! (Or our eight databases as was the case with Molly and me before joining KW and grabbing onto their tools. Luckily we landed at a Ben Kinney Brokerages Keller Williams and Ben has spent millions on technology to protect our commissions and help us grow our businesses.) Whether you use a notebook, spreadsheet, or a powerful CRM like BRIVITY, you need to use something.  Whatever it is that works for you and does not sell your data is what you should use as a bare minimum.

Simply put, having a database enables you to have enough people to communicate your business to.  This is your Sphere Of Influence.  It allows you to build that community and prospect through it. Whenever I want to "dial for dollars", I go to my database. I nurture it.  I communicate with them often. The people in my database are my strongest allies and my biggest source for referrals and repeat business. 

*Database Sphere Of Influence TIP:  Call them, text them, or mail hand written notes and cards for biggest response rate.  

2.  Get Your Social Media IN ORDER and ORGANIZED

Are you on Facebook, Twitter, Instagram or other social media platforms? I would recommend that you join Hootsuite and organize your social media accounts. I pay for a PRO account, but there is a free version. I like using the publisher tool because it lets you look at a monthly calendar and schedule out your tweets, instagram posts, facebook page posts, and more - ahead of time.

*Hootsuite TIP:  I use Hootsuite for a "Tweet it and forget it" approach and populate my entire year of base tweets with an upload of a spreadsheet that contains links and all. Throughout the year I will still post "fresh" social media posts in addition to this base of Tweets and posts. 

3.  Educate Yourself  On A Shifting Market

There's a book for just this.  It's called SHIFT. Here's a link to buy it on Amazon or email me if you want to borrow mine.  Our Seattle real estate market has definitely experienced a SHIFT and with that comes opportunities if you know how to look for them. 


 4. Work On Your Online Presence.  

 Show off your expertise! Content Is STILL King. Since 2007, I have heard that content is king.  It still is. Google and the customers you are looking for both have one thing in common and is that they love content.  Quality content.  Write often and write about what you want to sell because if you write about it and you are credible they will call you, text you, and sometimes even email you still. Don't write about anything you don't want to sell because they will find you. It's a lot nicer to write about what you like to sell.

*Blogging/Content TIP:  ActiveRain is still the best platform for pushing content out there.  If you write it correctly you can see first page Google results on long tail search terms in as little as fifteen minutes. 

*Blogging/Content TIP #2:  Long Tail SEO from 2009 again by my personal genius Bob Stewart and it still holds up.  

 5.  Build a Real Estate Niche and own it.

 Bob Stewart also wrote a nice article about real estate niche marketing in 2016 and it also still holds up. 

* Success TIP: Read all of Bob Stewart's posts on ActiveRain.

6. Build Your Google Business Listing.

Set up your business profile in Google My Business. It's free and it is vital. Besides showing Google who you are it allows you to post content right there that Google will obviously pay attention to. It's a great way to be interactive with your desired and current customer base. 

7.  Build Your Reputation With Reviews. 

Online reviews are practically the currency of real estate these days.  People want to see your reviews.  There are a lot of places to put them, and I have used various platforms for reviews over the years, but my current two places is Facebook on my professional page and also Google in the Google My Business section.  I think Google will ultimately win this battle for me personally. 

8. Tour Listings

We go on weekly Broker's Open tours in our office, but if your office does not offer this anymore, then just get out there and look at property.  You definitely want to know what you are talking about when you get the call!  They will call you after you have done all of the above and you don't want to freeze.  Be the expert. Know the inventory. 

9. Open Houses

Back to the basics! Whether you are new or seasoned, open house still work to do three things: (1) Showcase the listing (2) Pick up buyers and sellers (3) Give your business exposure.

*OPEN HOUSE TIP:  Buy your own personalized Open House A-Boards and use 10-12 of them to build up or revamp your business. 

10. Network, Network, Network

Be supportive of the other brokers in the area and get to know them. Find out what is working for them and what isn't.  Share your ideas.  So many in this industry don't share their successes, but be the broker that gets to know everyone in your industry.  I have been surprised by referrals from escrow partners, lenders, and even other local brokers because I did nothing more than build a professional relationship with them.


Want to learn more? If you have questions about any of these or want to talk to me about a career in real estate, please reach out.  If you are in the Seattle area I am happy to walk you through all the other cool tools and support that Ben Kinney Brokerages and Keller Williams North Seattle offer.  call/text me 206-850-8841 or email me at courtney@benkinney.com



Posted by



Courtney Cooper

Seattle Realtor | Leadership at Ben Kinney Brokerages' Keller Williams North Seattle

Cooper Jacobs Real Estate Group powered by Keller Williams North Seattle

courtney@cooperjacobs.com | 206-850-8841 

More About Me: 

Almost two decades of real estate experience guarantees that you are in the best of hands, and I promise to always put your interests FIRST. I specialize in Seattle beighborhoods and suburbs and are excited to work with you!  I love Seattle houseboats and you can find me down on the docks of Lake Union and Portage Bay several times a week.   Other aspects of Seattle real estate that I adore include Queen Anne Real Estate,Wallingford Real EstateBallard Real EstateGreen Lake Real EstateLaurelhurst Real EstateMagnolia Real Estate,and Seattle Waterfront Real Estate

© Cooper Jacobs Real Estate Group  |   Afloat In Seattle™
 ® SeattleAfloat  |  Lake Union Afloat ℠ | Seattle Waterfront Living 
Seattle Historic Homes ℠ |Seattle Houseboat Living 
Madison Park View ℠ |Seattle Houseboats Experts | Magnolia View 
Queen Anne Boulevard ℠ |Seattle-Houseboats ℠ |Portage Bay Loop 
Lake Union Loop ℠ |Laurelhurst View ℠  | Capitol Hill View ℠ 
 All rights reserved. 
(Seattle real estate - search all MLS listings from all companies), SeattleAfloat.com (or look for them for sale: Seattle Houseboats), GreenLakeLoop.com (Green Lake Blog), QueenAnneBoulevard.com (Queen Anne Blog), MagnoliaView.com (Magnolia Neighborhood Blog), LaurelhurstView.com, MadisonParkView.com, CapitolHillView.com

©Cooper Jacobs Real Estate  ® Seattle Afloat                 Keller Williams North Seattle


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 01/02/2019 05:54 PM
  2. Peter Mohylsky, Beach Expert 01/02/2019 07:19 PM
Real Estate Technology & Tools
keller williams
seattle real estate
seattle realtors
seattle real estate careers
ben kinney brokerages
keller williams north seattle

Spam prevention
Show All Comments
Greg Mona
Revelation Real Estate - Chandler, AZ
At your service!

Wonderful list Courtney Cooper! I like your enthusiasm! Might steal a few plays from your playbook.

Jan 02, 2019 08:16 PM #15
Seesan Ed
BHHS Fox & Roach Realtors - Bear, DE
The Most Helpful REALTOR in Delaware

Thank you courtney for this timely post, when we are at the begenning of new business year thinking about updating business plan and activities

Jan 02, 2019 08:26 PM #16
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Staying plugged in to a good network and getting more "outlets"...Ahhh!

Jan 03, 2019 01:06 AM #17
Michelle L. Mayo
RE/MAX on the Bay - Niantic, CT
Shoreline Homes Girl

Thank you for the thoughtfully put together list.  It's a good reminder of the importance on how to successfully run our business.  Happy New Year in 2019!

Jan 03, 2019 02:51 AM #19
Vickie Teel
Allison James Estates & Homes - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

Loved this post Courtney! Thanks for this very useful information.

Jan 03, 2019 04:14 AM #20
Steven Pomeroy
Wilkins and Associates - Stroudsburg, PA
Your Dream is my Passion.

Very nice Courtney! Spot on.

Jan 03, 2019 04:32 AM #21
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Courtney Cooper ,

Congratulations on the well deserved featured post! Wonderful tips leading into the new year..well written full of good things to ensure success.

Jan 03, 2019 05:43 AM #22
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Courtney - with this post and your mindset,  you're well on your way of "killing it" in 2019.  Good luck.

Jan 03, 2019 07:37 AM #23
Alex Rubin
Douglas Elliman - Long Beach, NY
Who You Work With Matters

Great tips for starting a new year. Thanks for sharing. Cheers to a successful 2019 for all

Jan 03, 2019 08:10 AM #24
Mary Grace (Ballew) MacDougall
Keller Williams Columbia - Columbia, SC
Home Buying and Selling in the Columbia Area

Love the reminder to get back to the basics with open houses! 

Jan 03, 2019 08:26 AM #25
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

The best tip is to educate yourself with a shifting market.  Our Denver market is in a constant fluid state and it helps to arm your clients with that knowledge.  

Jan 03, 2019 09:25 AM #26
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Lots of good information here. Thanks for sharing. I'm going to check out some of Bobs stuff now. 

Jan 03, 2019 09:55 AM #27
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

It certainly is true that whatever the means and technology one uses it all goes down to keeping the communication going with our own sphere...  Thank you Courtney for spelling it out clearly!


Jan 03, 2019 12:56 PM #28
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Thanks for the tips!  Will check out Gary's book.  I definately agree with gathering online reviews--that has helped my business

Jan 03, 2019 01:36 PM #29
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Great tips to start the new year. Congrats on the feature.  Our data base is our livlihood and should be well taken care of. 

Jan 04, 2019 06:50 AM #30
Samantha Smith
214.422.0729 www.SamIAmHouses.com - Rowlett, TX
Sam I Am Houses, Simply Texas Real Estate

Great Tips & Reminders for me of what Ineed to focus on! Have a Successful & Happy New Year!

Jan 04, 2019 11:03 AM #31
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

Great list and reminders to get us started.  Thank you for putting it together.

Jan 06, 2019 02:30 PM #32
Cathy Starkweather
La Rosa Realty, LLC. - Celebration, FL

Great list of tips and reminders for working on what we already know we should be doing on a continual basis. Thank you for sharing!


Jan 08, 2019 01:58 PM #33
Martin Percival
Live.Laugh.Denver - Denver, CO


Thank you for the blog post! I am new to the blogging community and am dipping my feet in and trying to figure things out! I am looking forward to starting my blog and hopefully getting some great content out there!

Jan 10, 2019 05:49 PM #34
Anthony Kirlew
Group 46:10 Network @ eXp Realty - Gilbert, AZ
Helping You Make Fiscally Sound Choices

I am reading The One Thing by Gary Keller and Shift is now on my list as well. Thanks for the tips!

Jan 22, 2019 09:12 PM #35
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Courtney Cooper

Ask me a question
Spam prevention