Focus on making sure you have your plan in place to make 2019 your BEST year yet!
Each year, I like to take the end of the year and do business planning, review last year's goals and results, and write down next year's goals. Some of the more important things to do for success start with this list. Whether you are brand new, revamping your career, or just want to kill it in 2019, I hope these can help you. Happy New Year!
1. Build your database.
Even if you have been selling for 20 years, build it. For real this time. So many of us don't work our database!!! (Or our eight databases as was the case with Molly and me before joining KW and grabbing onto their tools. Luckily we landed at a Ben Kinney Brokerages Keller Williams and Ben has spent millions on technology to protect our commissions and help us grow our businesses.) Whether you use a notebook, spreadsheet, or a powerful CRM like BRIVITY, you need to use something. Whatever it is that works for you and does not sell your data is what you should use as a bare minimum.
Simply put, having a database enables you to have enough people to communicate your business to. This is your Sphere Of Influence. It allows you to build that community and prospect through it. Whenever I want to "dial for dollars", I go to my database. I nurture it. I communicate with them often. The people in my database are my strongest allies and my biggest source for referrals and repeat business.
*Database Sphere Of Influence TIP: Call them, text them, or mail hand written notes and cards for biggest response rate.
2. Get Your Social Media IN ORDER and ORGANIZED
Are you on Facebook, Twitter, Instagram or other social media platforms? I would recommend that you join Hootsuite and organize your social media accounts. I pay for a PRO account, but there is a free version. I like using the publisher tool because it lets you look at a monthly calendar and schedule out your tweets, instagram posts, facebook page posts, and more - ahead of time.
*Hootsuite TIP: I use Hootsuite for a "Tweet it and forget it" approach and populate my entire year of base tweets with an upload of a spreadsheet that contains links and all. Throughout the year I will still post "fresh" social media posts in addition to this base of Tweets and posts.
3. Educate Yourself On A Shifting Market
There's a book for just this. It's called SHIFT. Here's a link to buy it on Amazon or email me if you want to borrow mine. Our Seattle real estate market has definitely experienced a SHIFT and with that comes opportunities if you know how to look for them.
4. Work On Your Online Presence.
Show off your expertise! Content Is STILL King. Since 2007, I have heard that content is king. It still is. Google and the customers you are looking for both have one thing in common and is that they love content. Quality content. Write often and write about what you want to sell because if you write about it and you are credible they will call you, text you, and sometimes even email you still. Don't write about anything you don't want to sell because they will find you. It's a lot nicer to write about what you like to sell.
*Blogging/Content TIP: ActiveRain is still the best platform for pushing content out there. If you write it correctly you can see first page Google results on long tail search terms in as little as fifteen minutes.
5. Build a Real Estate Niche and own it.
Bob Stewart also wrote a nice article about real estate niche marketing in 2016 and it also still holds up.
* Success TIP: Read all of Bob Stewart's posts on ActiveRain.
6. Build Your Google Business Listing.
Set up your business profile in Google My Business. It's free and it is vital. Besides showing Google who you are it allows you to post content right there that Google will obviously pay attention to. It's a great way to be interactive with your desired and current customer base.
7. Build Your Reputation With Reviews.
Online reviews are practically the currency of real estate these days. People want to see your reviews. There are a lot of places to put them, and I have used various platforms for reviews over the years, but my current two places is Facebook on my professional page and also Google in the Google My Business section. I think Google will ultimately win this battle for me personally.
8. Tour Listings
We go on weekly Broker's Open tours in our office, but if your office does not offer this anymore, then just get out there and look at property. You definitely want to know what you are talking about when you get the call! They will call you after you have done all of the above and you don't want to freeze. Be the expert. Know the inventory.
9. Open Houses
Back to the basics! Whether you are new or seasoned, open house still work to do three things: (1) Showcase the listing (2) Pick up buyers and sellers (3) Give your business exposure.
*OPEN HOUSE TIP: Buy your own personalized Open House A-Boards and use 10-12 of them to build up or revamp your business.
10. Network, Network, Network
Be supportive of the other brokers in the area and get to know them. Find out what is working for them and what isn't. Share your ideas. So many in this industry don't share their successes, but be the broker that gets to know everyone in your industry. I have been surprised by referrals from escrow partners, lenders, and even other local brokers because I did nothing more than build a professional relationship with them.
Want to learn more? If you have questions about any of these or want to talk to me about a career in real estate, please reach out. If you are in the Seattle area I am happy to walk you through all the other cool tools and support that Ben Kinney Brokerages and Keller Williams North Seattle offer. call/text me 206-850-8841 or email me at firstname.lastname@example.org